Immediate Impact
2 by Nobel laureates 63 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Barriers and motivators to the adoption of electric vehicles: A global review
2024 Standout
Works of Steve Hoeffler being referenced
Mental simulation and category knowledge affect really new product evaluation through transportation.
2018
Measuring Preferences for Really New Products
2003
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Steve Hoeffler | 1386 | 163 | 196 | 778 | 498 | 39 | 2.1k | |
| Carl Obermiller | 1619 | 80 | 218 | 1058 | 288 | 40 | 2.4k | |
| Howard Marmorstein | 1378 | 252 | 159 | 751 | 208 | 33 | 2.1k | |
| Rebecca W. Hamilton | 1190 | 141 | 326 | 637 | 185 | 36 | 1.9k | |
| Lisa E. Bolton | 1549 | 108 | 404 | 765 | 276 | 52 | 2.4k | |
| Prakash Nedungadi | 1288 | 177 | 199 | 597 | 649 | 16 | 2.3k | |
| Alexander Chernev | 1901 | 424 | 333 | 724 | 421 | 47 | 3.1k | |
| Joydeep Srivastava | 1235 | 367 | 139 | 444 | 328 | 41 | 2.0k | |
| Ronald C. Goodstein | 1991 | 81 | 258 | 996 | 250 | 30 | 2.6k | |
| William J. Qualls | 786 | 75 | 182 | 768 | 670 | 47 | 2.3k | |
| Mark Heitmann | 895 | 125 | 127 | 686 | 220 | 60 | 1.8k |
All Works
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