Immediate Impact
77 standout
Citing Papers
The Caring Machine: Feeling AI for Customer Care
2023 Standout
When and How Artificial Intelligence Augments Employee Creativity
2023 Standout
Works of Marc Vanhuele being referenced
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
2014
Examining Medical Decision Making from a Marketing Perspective
1997
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Marc Vanhuele | 543 | 243 | 52 | 114 | 20 | 748 | |
| James G. Helgeson | 430 | 270 | 25 | 166 | 25 | 787 | |
| Marcus Cunha | 397 | 173 | 37 | 116 | 17 | 664 | |
| Sujay Dutta | 444 | 260 | 37 | 170 | 19 | 653 | |
| Ronald W. Niedrich | 463 | 219 | 25 | 206 | 12 | 682 | |
| Anusree Mitra | 459 | 138 | 21 | 121 | 10 | 679 | |
| John M. McCann | 547 | 218 | 27 | 156 | 30 | 880 | |
| Jay P. Carlson | 411 | 218 | 25 | 124 | 16 | 659 | |
| A. V. Muthukrishnan | 564 | 321 | 38 | 181 | 24 | 924 | |
| William D. Diamond | 429 | 358 | 20 | 117 | 23 | 790 | |
| H. Onur Bodur | 589 | 286 | 80 | 111 | 20 | 923 |
All Works
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