Immediate Impact
64 standout
Citing Papers
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Lara Moroko being referenced
Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model
2016
Employer branding and market segmentation
2009
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lara Moroko | 312 | 93 | 127 | 124 | 4 | 379 | |
| Kate P. Zipay | 249 | 31 | 64 | 185 | 9 | 420 | |
| Bart Weitz | 160 | 206 | 62 | 167 | 4 | 388 | |
| David Joseph Keating | 210 | 22 | 77 | 128 | 3 | 366 | |
| Ron Sardessai | 312 | 60 | 112 | 86 | 7 | 440 | |
| Matrecia James | 243 | 15 | 73 | 109 | 7 | 402 | |
| Howard M. Berkson | 268 | 21 | 108 | 63 | 5 | 405 | |
| Mona Zanhour | 65 | 155 | 215 | 99 | 7 | 408 | |
| Joseph M. Goodman | 311 | 23 | 65 | 167 | 8 | 447 | |
| İbrahim İlhan | 270 | 50 | 44 | 157 | 10 | 419 | |
| Tanguy Dulac | 383 | 19 | 54 | 167 | 7 | 446 |
All Works
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