Immediate Impact
57 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Jung-Gyo Lee being referenced
The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
2008
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Jung-Gyo Lee | 243 | 262 | 45 | 73 | 10 | 329 | |
| Kenneth Henderson | 214 | 177 | 47 | 45 | 7 | 351 | |
| Ian Brennan | 134 | 204 | 37 | 64 | 12 | 302 | |
| Mary Jane Schlinger | 172 | 235 | 22 | 71 | 12 | 349 | |
| Anca C. Micu | 209 | 214 | 50 | 24 | 8 | 324 | |
| Ronald E. Taylor | 130 | 157 | 20 | 48 | 16 | 293 | |
| Steve Dix | 170 | 197 | 35 | 54 | 19 | 297 | |
| Farid Tarrahi | 225 | 227 | 39 | 32 | 8 | 362 | |
| Kenneth E. Crocker | 164 | 245 | 36 | 53 | 13 | 327 | |
| Robert S. Heiser | 139 | 177 | 23 | 45 | 16 | 283 | |
| D. Israel | 209 | 260 | 53 | 47 | 16 | 347 |
All Works
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