Standout Papers

Developing and validating a multidimensional consumer-based brand equity scale 1998 2026 2007 2016 1.9k
  1. Developing and validating a multidimensional consumer-based brand equity scale (2001)
    Boonghee Yoo, Naveen Donthu Journal of Business Research
  2. Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)
    Boonghee Yoo, Naveen Donthu et al. Journal of International Consumer Marketing
  3. Cultural Influences on Service Quality Expectations (1998)
    Naveen Donthu, Boonghee Yoo Journal of Service Research

Immediate Impact

62 standout
Sub-graph 1 of 17

Citing Papers

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
Bibliometric Analysis: The Main Steps
2024 Standout
2 intermediate papers

Works of Boonghee Yoo being referenced

Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
2011 Standout
Developing and validating a multidimensional consumer-based brand equity scale
2001 Standout

Author Peers

Author Last Decade Papers Cites
Boonghee Yoo 2956 2076 1673 35 4.5k
Jesse E. Teel 2423 1615 1640 34 4.1k
Lawrence Feick 2999 2479 1654 47 4.7k
Mita Sujan 2895 1669 1712 31 5.1k
Margaret C. Campbell 3485 2270 971 30 4.8k
John O. Summers 1996 1563 1902 50 4.3k
Alice M. Tybout 3580 2320 1277 54 5.8k
Amna Kirmani 4238 2902 1404 38 6.2k
Valerie S. Folkes 2852 2374 2056 56 5.5k
John Deighton 2215 1482 1031 52 3.4k
Clay M. Voorhees 2478 2186 2139 60 4.7k

All Works

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2026