Zahy Ramadan

1.6k total citations · 1 hit paper
40 papers, 1.0k citations indexed

About

Zahy Ramadan is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Zahy Ramadan has authored 40 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 24 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Zahy Ramadan's work include Digital Marketing and Social Media (22 papers), Consumer Retail Behavior Studies (18 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Zahy Ramadan is often cited by papers focused on Digital Marketing and Social Media (22 papers), Consumer Retail Behavior Studies (18 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Zahy Ramadan collaborates with scholars based in Lebanon, United Kingdom and United Arab Emirates. Zahy Ramadan's co-authors include Maya F. Farah, Mona Mrad, Ibrahim Abosag, Zhongqi Jin, Vesna Žabkar, Omar S. Itani, Sandra María Correia Loureiro, Jad Ramadan, Zsófia Tóth and Sahar Karimi and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Zahy Ramadan

38 papers receiving 1000 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Computer-generated influencers: the rise of digital personalities

2022 98 citations Mona Mrad, Zahy Ramadan et al. Marketing Intelligence & Planning profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Zahy Ramadan Lebanon	17	604	566	211	175	170	40	1.0k
Irina V. Kozlenkova United States	9	499 0.8×	559 1.0×	208 1.0×	242 1.4×	154 0.9×	12	1.1k
Francisco Villarroel Ordenes United States	14	597 1.0×	715 1.3×	179 0.8×	281 1.6×	232 1.4×	16	1.2k
Vijay Viswanathan United States	15	368 0.6×	600 1.1×	204 1.0×	112 0.6×	160 0.9×	31	1.1k
Ricardo Godinho Bilro Portugal	16	474 0.8×	570 1.0×	174 0.8×	205 1.2×	132 0.8×	33	891
Ji Hee Song South Korea	13	436 0.7×	641 1.1×	406 1.9×	198 1.1×	74 0.4×	35	959
Anubhav Mishra India	17	384 0.6×	546 1.0×	408 1.9×	117 0.7×	214 1.3×	46	1.0k
Zoey Chen United States	11	396 0.7×	649 1.1×	145 0.7×	176 1.0×	138 0.8×	15	875
Xuebing Dong China	16	525 0.9×	510 0.9×	284 1.3×	108 0.6×	84 0.5×	40	1.0k
Alfredo Pérez-Rueda Spain	10	426 0.7×	562 1.0×	327 1.5×	79 0.5×	167 1.0×	14	991
Alexander Bleier Germany	10	684 1.1×	865 1.5×	361 1.7×	174 1.0×	102 0.6×	14	1.3k

Countries citing papers authored by Zahy Ramadan

Since Specialization

Citations

This map shows the geographic impact of Zahy Ramadan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zahy Ramadan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zahy Ramadan more than expected).

Fields of papers citing papers by Zahy Ramadan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zahy Ramadan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zahy Ramadan. The network helps show where Zahy Ramadan may publish in the future.

Co-authorship network of co-authors of Zahy Ramadan

This figure shows the co-authorship network connecting the top 25 collaborators of Zahy Ramadan. A scholar is included among the top collaborators of Zahy Ramadan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zahy Ramadan. Zahy Ramadan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ramadan, Zahy, et al.. (2025). From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities. International Journal of Consumer Studies. 49(1). 2 indexed citations

Ramadan, Zahy & Jad Ramadan. (2025). AI avatars and co-creation in the metaverse. 20(1). 131–147. 8 indexed citations

Farah, Maya F., et al.. (2025). Mind the gap: virtual fashion shows and generational disparities. International Journal of Fashion Design Technology and Education. 1–9.

Farah, Maya F. & Zahy Ramadan. (2024). Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness. Journal of Research in Interactive Marketing. 18(5). 741–758. 6 indexed citations

Ramadan, Zahy. (2024). The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT). Qualitative Market Research An International Journal. 27(5). 921–940. 5 indexed citations

Mrad, Mona, et al.. (2024). Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers. Journal of Advertising. 54(1). 1–19. 16 indexed citations

Ramadan, Zahy. (2023). Marketing in the metaverse era: toward an integrative channel approach. Virtual Reality. 27(3). 1905–1918. 29 indexed citations

Ramadan, Zahy, et al.. (2023). Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?. Qualitative Market Research An International Journal. 26(5). 473–493. 7 indexed citations

Itani, Omar S., Sandra María Correia Loureiro, & Zahy Ramadan. (2022). Engaging with omnichannel brands: the role of consumer empowerment. International Journal of Retail & Distribution Management. 51(2). 238–261. 26 indexed citations

10.

Ramadan, Zahy, et al.. (2021). Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East. Journal of Fashion Marketing and Management. 26(2). 247–265. 12 indexed citations

11.

Ramadan, Zahy. (2019). Brand–brand relational moments. Journal of Brand Management. 26(6). 705–716. 16 indexed citations

12.

Ramadan, Zahy, et al.. (2019). The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now. International Journal of Web Based Communities. 15(4). 327–327. 10 indexed citations

13.

Ramadan, Zahy, et al.. (2018). Typology of social media followers: the case of luxury brands. Marketing Intelligence & Planning. 36(5). 558–571. 37 indexed citations

14.

Ramadan, Zahy, et al.. (2018). Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market. Journal of Retailing and Consumer Services. 47. 133–139. 29 indexed citations

15.

Ramadan, Zahy, Ibrahim Abosag, & Vesna Žabkar. (2018). All in the value. European Journal of Marketing. 52(7/8). 1704–1726. 31 indexed citations

16.

Ramadan, Zahy & Mona Mrad. (2017). Fashionable Stereotypes and Evolving Trends in the United Arab Emirates. RePEc: Research Papers in Economics. 4(1-3). 28–36. 3 indexed citations

17.

Ramadan, Zahy & Maya F. Farah. (2017). The advent of the 'social moment of truth' in online communities. International Journal of Web Based Communities. 13(3). 364–364. 7 indexed citations

18.

Ramadan, Zahy & Maya F. Farah. (2017). The Pokémonisation of the first moment of truth. International Journal of Web Based Communities. 13(2). 262–262. 10 indexed citations

19.

Ramadan, Zahy. (2017). Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue. Qualitative Market Research An International Journal. 20(3). 335–353. 20 indexed citations

20.

Ramadan, Zahy. (2017). The gamification of trust: the case of China’s “social credit”. Marketing Intelligence & Planning. 36(1). 93–107. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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