Maya F. Farah

2.1k total citations · 1 hit paper
44 papers, 1.5k citations indexed

About

Maya F. Farah is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Maya F. Farah has authored 44 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 25 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Maya F. Farah's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (16 papers) and Consumer Retail Behavior Studies (15 papers). Maya F. Farah is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (16 papers) and Consumer Retail Behavior Studies (15 papers). Maya F. Farah collaborates with scholars based in Lebanon, United Kingdom and Pakistan. Maya F. Farah's co-authors include Zahy Ramadan, Muhammad Junaid Shahid Hasni, Andrew Newman, Ibrahim Abosag, Mona Mrad, Faisal Shahzad, Muhammad Naveed and Raed El-Khalil and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Maya F. Farah

43 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

2018 252 citations Maya F. Farah, Muhammad Junaid Shahid Hasni et al. International Journal of Bank Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Maya F. Farah Lebanon	20	769	766	402	256	161	44	1.5k
Tareq Rasul Australia	20	583 0.8×	836 1.1×	393 1.0×	299 1.2×	118 0.7×	66	1.8k
Jan H. Schumann Germany	20	810 1.1×	648 0.8×	267 0.7×	456 1.8×	205 1.3×	61	1.4k
Erin Cho United States	17	633 0.8×	735 1.0×	441 1.1×	404 1.6×	234 1.5×	40	1.6k
Shavneet Sharma Fiji	21	572 0.7×	691 0.9×	420 1.0×	283 1.1×	142 0.9×	48	1.5k
Seshadri Tirunillai United States	9	851 1.1×	1.1k 1.4×	261 0.6×	259 1.0×	184 1.1×	15	1.8k
Thamaraiselvan Natarajan India	15	447 0.6×	454 0.6×	406 1.0×	222 0.9×	172 1.1×	58	1.1k
Ardion Beldad Netherlands	19	442 0.6×	993 1.3×	702 1.7×	285 1.1×	176 1.1×	42	1.8k
Francisco Javier Rondán Cataluña Spain	23	462 0.6×	649 0.8×	629 1.6×	261 1.0×	301 1.9×	93	1.7k
Hanna Schramm‐Klein Germany	21	876 1.1×	464 0.6×	223 0.6×	462 1.8×	458 2.8×	76	1.6k
Cheolho Yoon South Korea	17	517 0.7×	844 1.1×	912 2.3×	346 1.4×	146 0.9×	31	1.8k

Countries citing papers authored by Maya F. Farah

Since Specialization

Citations

This map shows the geographic impact of Maya F. Farah's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maya F. Farah with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maya F. Farah more than expected).

Fields of papers citing papers by Maya F. Farah

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maya F. Farah. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maya F. Farah. The network helps show where Maya F. Farah may publish in the future.

Co-authorship network of co-authors of Maya F. Farah

This figure shows the co-authorship network connecting the top 25 collaborators of Maya F. Farah. A scholar is included among the top collaborators of Maya F. Farah based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maya F. Farah. Maya F. Farah is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Ramadan, Zahy, et al.. (2025). From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities. International Journal of Consumer Studies. 49(1). 2 indexed citations

Farah, Maya F. & Zahy Ramadan. (2024). Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness. Journal of Research in Interactive Marketing. 18(5). 741–758. 6 indexed citations

Ramadan, Zahy, et al.. (2023). Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?. Qualitative Market Research An International Journal. 26(5). 473–493. 7 indexed citations

Mrad, Mona, et al.. (2022). WhatsApp communication service: a controversial tool for luxury brands. Qualitative Market Research An International Journal. 25(3). 337–360. 10 indexed citations

Hasni, Muhammad Junaid Shahid, et al.. (2021). The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan. Journal of Tourism Futures. 34 indexed citations

Naveed, Muhammad, Maya F. Farah, & Muhammad Junaid Shahid Hasni. (2021). The transformative role of firm information transparency in triggering retail investor's perceived financial well-being. International Journal of Bank Marketing. 39(7). 1091–1113. 21 indexed citations

Farah, Maya F., et al.. (2021). Consumer ethnocentrism and consumer animosity: A literature review. Strategic Change. 30(1). 19–28. 26 indexed citations

Farah, Maya F.. (2020). Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic marketing. 12(2). 280–301. 4 indexed citations

Ramadan, Zahy, et al.. (2019). The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now. International Journal of Web Based Communities. 15(4). 327–327. 10 indexed citations

10.

Mrad, Mona, et al.. (2018). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management. 26(5). 567–582. 23 indexed citations

11.

Ramadan, Zahy, et al.. (2018). Typology of social media followers: the case of luxury brands. Marketing Intelligence & Planning. 36(5). 558–571. 37 indexed citations

12.

Ramadan, Zahy & Maya F. Farah. (2017). The advent of the 'social moment of truth' in online communities. International Journal of Web Based Communities. 13(3). 364–364. 7 indexed citations

13.

Ramadan, Zahy & Maya F. Farah. (2017). The Pokémonisation of the first moment of truth. International Journal of Web Based Communities. 13(2). 262–262. 10 indexed citations

14.

Farah, Maya F.. (2017). Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study. International Journal of Bank Marketing. 35(2). 254–274. 33 indexed citations

15.

Farah, Maya F., et al.. (2016). A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf. Contemporary Management Research. 12(2). 139–168. 17 indexed citations

16.

Farah, Maya F., et al.. (2015). An Assessment of Advertisements for Controversial Products in Lebanon: The Influence of Gender. 16(2). 4 indexed citations

17.

Farah, Maya F., et al.. (2015). Controversial product advertisements in Lebanon. Journal of Islamic marketing. 6(1). 22–43. 12 indexed citations

18.

Abosag, Ibrahim & Maya F. Farah. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. European Journal of Marketing. 48(11/12). 2262–2283. 134 indexed citations

19.

El-Khalil, Raed & Maya F. Farah. (2013). Lean management adoption level in middle eastern manufacturing facilities. 7 indexed citations

20.

Farah, Maya F. & Andrew Newman. (2009). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research. 63(4). 347–355. 152 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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