Yvette Sterbenk

444 total citations
6 papers, 291 citations indexed

About

Yvette Sterbenk is a scholar working on Marketing, Gender Studies and Sociology and Political Science. According to data from OpenAlex, Yvette Sterbenk has authored 6 papers receiving a total of 291 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 4 papers in Gender Studies and 2 papers in Sociology and Political Science. Recurrent topics in Yvette Sterbenk's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Media, Gender, and Advertising (3 papers) and Corporate Social Responsibility Reporting (1 paper). Yvette Sterbenk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Media, Gender, and Advertising (3 papers) and Corporate Social Responsibility Reporting (1 paper). Yvette Sterbenk collaborates with scholars based in United States. Yvette Sterbenk's co-authors include Sara Champlin, Kasey Windels and Summer Shelton and has published in prestigious journals such as Journal of Business Ethics, Journal of Advertising and International Journal of Advertising.

In The Last Decade

Yvette Sterbenk

6 papers receiving 271 citations

Peers

Yvette Sterbenk
Humberto Valencia United States
Cheri L. Bradish Canada
Rick Burton United States
Noëlle O’Connor Ireland
Çağrı Yalkın United Kingdom
Kimberly S. Miloch United States
Heidi M. Parker United States
Hy Mariampolski United States
Kerry Daniel Australia
Nicolas Chanavat France
Humberto Valencia United States
Yvette Sterbenk
Citations per year, relative to Yvette Sterbenk Yvette Sterbenk (= 1×) peers Humberto Valencia

Countries citing papers authored by Yvette Sterbenk

Since Specialization
Citations

This map shows the geographic impact of Yvette Sterbenk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yvette Sterbenk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yvette Sterbenk more than expected).

Fields of papers citing papers by Yvette Sterbenk

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yvette Sterbenk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yvette Sterbenk. The network helps show where Yvette Sterbenk may publish in the future.

Co-authorship network of co-authors of Yvette Sterbenk

This figure shows the co-authorship network connecting the top 25 collaborators of Yvette Sterbenk. A scholar is included among the top collaborators of Yvette Sterbenk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yvette Sterbenk. Yvette Sterbenk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

6 of 6 papers shown
1.
Sterbenk, Yvette. (2022). Exploring critical issues in event planning through a group research and jigsaw presentation project. Journal of Hospitality Leisure Sport & Tourism Education. 31. 100401–100401. 1 indexed citations
2.
Sterbenk, Yvette, Sara Champlin, Kasey Windels, & Summer Shelton. (2021). Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality. Journal of Business Ethics. 177(3). 491–505. 113 indexed citations
3.
Sterbenk, Yvette, et al.. (2021). Silence has no place: a framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights. Corporate Communications An International Journal. 27(2). 404–421. 9 indexed citations
4.
Windels, Kasey, et al.. (2019). Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses. Journal of Advertising. 49(1). 18–33. 79 indexed citations
5.
Champlin, Sara, et al.. (2019). How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’. International Journal of Advertising. 38(8). 1240–1263. 85 indexed citations
6.
Champlin, Sara & Yvette Sterbenk. (2018). Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum. Journal of Advertising Education. 22(2). 137–143. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026