Rick Burton
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 7
- Gender Studies top 5%
- Sports, Gender, and Society 19
- Sociology and Political Science top 10%
- Sport and Mega-Event Impacts 14
- Digital Games and Media 4
- Doping in Sports 2
- Anthropology top 10%
- Classical Antiquity Studies 4
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- Sports Analytics and Performance 7
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- Gambling Behavior and Treatments 2
- Co-authors
- Francis FarrellyPascale QuesterPeter MasonDennis R. HowardSeth E. JennyDouglas E. GerberPindarMatthew J. Robinson
- Journals
- International Journal of Sports Marketing and Sponsorship (3 papers)Phoenix (1 paper)Journal of Marketing Communications (1 paper)
- Partner nations
- United StatesAustraliaFrance
In The Last Decade
Rick Burton
40 papers receiving 285 citations
Peers
Comparison fields: 5 of 72
- Marketing 138
- Gender Studies 138
- Sociology and Political Science 212
- Anthropology 46
- Tourism, Leisure and Hospitality Management 6
Countries citing papers authored by Rick Burton
This map shows the geographic impact of Rick Burton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rick Burton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rick Burton more than expected).
Fields of papers citing papers by Rick Burton
This network shows the impact of papers produced by Rick Burton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rick Burton. The network helps show where Rick Burton may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Rick Burton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 41 | |
| 2 | Sports Business Unplugged: Leadership Challenges from the World of Sports | 2016 | 1 |
| 3 | 2014 | 1 | |
| 4 | How to bridge the sports research - practitioner divide | 2013 | 1 |
| 5 | 2013 | 1 | |
| 6 | Sports industry must find moral courage to act amid crisis | 2012 | 0 |
| 7 | How fan, sponsor reactions factor into team decisions | 2012 | 2 |
| 8 | How IOC’s Pound Sees Anti-doping, Marketing Efforts Evolving | 2012 | 1 |
| 9 | 2012 | 18 | |
| 10 | Understanding why sponsorship continues to grow | 2011 | 1 |
| 11 | Results of Canadian sponsorship study relevant for everyone | 2011 | 1 |
| 12 | Failing to prepare athletes for lifestyle only feeds problem | 2011 | 0 |
| 13 | Bad News All Round | 2011 | 1 |
| 14 | Why Lacrosse’s Popularity Is Spreading Across the U.S.? | 2010 | 1 |
| 15 | Syracuse And A Civil War Masterpiece | 2010 | 1 |
| 16 | Consider Intangibles When Weighing Olympic Host City Benefits | 2009 | 7 |
| 17 | Olympic Sponsors Missing out on ‘Special’ Opportunity | 2000 | 2 |
| 18 | Professional sports leagues: Marketing mix mayhem | 1999 | 18 |
| 19 | 1996 | 3 | |
| 20 | 1952 | 2 |
About Rick Burton
Rick Burton is a scholar working on Gender Studies, Marketing, Anthropology, Sociology and Political Science and Music, having authored 47 papers that have together received 360 indexed citations. Recurring topics across this work include Sports, Gender, and Society (19 papers), Sport and Mega-Event Impacts (14 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Sports Analytics and Performance (7 papers), Digital Games and Media (4 papers), Classical Antiquity Studies (4 papers), Doping in Sports (2 papers) and Gambling Behavior and Treatments (2 papers). The work is most often cited by research in Marketing (138 citations), Gender Studies (138 citations), Sociology and Political Science (212 citations), Anthropology (46 citations) and Tourism, Leisure and Hospitality Management (6 citations). Rick Burton has collaborated with scholars based in United States, Australia and France. Frequent co-authors include Francis Farrelly, Pascale Quester, Peter Mason, Dennis R. Howard, Seth E. Jenny, Douglas E. Gerber, Pindar, Matthew J. Robinson, John H. Antil and Mark P. Pritchard. Their work appears in journals such as International Journal of Sports Marketing and Sponsorship, Phoenix, Journal of Marketing Communications, Sport in Society and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.