Yonat Zwebner

411 citations
9 papers · 284 · h-index 5

Impact in

  • Marketing top 5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Behavioral Health and Interventions

Papers in

Yonat Zwebner

9 papers receiving 272 citations

Peers

Yonat Zwebner
Comparison fields: 5 of 61
  • Marketing 124
  • Applied Psychology 46
  • General Decision Sciences 12
  • Information Systems and Management 35
  • Experimental and Cognitive Psychology 39
Replace Anne-Kathrin Klesse with:
Anne-Kathrin Klesse Netherlands
Evan Weingarten United States
Mirjam Tuk Netherlands
Ellie Kyung United States
Ahreum Maeng United States
Mirja Hubert Denmark
Michael Lowe United States
Fabrizio Di Muro Canada
Yanping Tu United States
Antonios Stamatogiannakis Spain
Yonat Zwebner relative to Anne-Kathrin Klesse Netherlands Anne-Kathrin Klesse's profile →
Citations per field
00.5×1.7×
Anne-Kathrin Klesse · 1×
Citations per year

Countries citing papers authored by Yonat Zwebner

Since Specialization
Citations

This map shows the geographic impact of Yonat Zwebner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yonat Zwebner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yonat Zwebner more than expected).

Fields of papers citing papers by Yonat Zwebner

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yonat Zwebner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yonat Zwebner. The network helps show where Yonat Zwebner may publish in the future.

Co-authors

The 17 scholars most cited alongside Yonat Zwebner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Yonat Zwebner Line = papers co-authored together Yonat Zwebner links everyone, so they are left out of the graph.

All Works

9 of 9 papers shown
#Work
1 2020106
2 2013100
3 201734
4 202025
5 202211
6
The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will
20194
7 20252
8 20261
9 20241

About Yonat Zwebner

Yonat Zwebner is a scholar working on Cognitive Neuroscience, Sociology and Political Science, Marketing, Experimental and Cognitive Psychology and Applied Psychology, having authored 9 papers that have together received 284 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Psychology of Moral and Emotional Judgment (3 papers), Behavioral Health and Interventions (2 papers), Face Recognition and Perception (2 papers), Names, Identity, and Discrimination Research (2 papers), Evolutionary Psychology and Human Behavior (2 papers), Psychology of Social Influence (1 paper) and Free Will and Agency (1 paper). The work is most often cited by research in Marketing (124 citations), Applied Psychology (46 citations), General Decision Sciences (12 citations), Information Systems and Management (35 citations) and Experimental and Cognitive Psychology (39 citations). Yonat Zwebner has collaborated with scholars based in Israel, United States and France. Frequent co-authors include Jacob Goldenberg, Leonard Lee, Rom Y. Schrift, Alixandra Barasch, Klaus Wertenbroch, Sandra Matz, Joseph W. Alba, Jeffrey R. Parker, Donald R. Lehmann and Amit Bhattacharjee. Their work appears in journals such as Scientific Reports, Journal of Personality and Social Psychology, Marketing Letters, Journal of Marketing Research and Natural Hazards.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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