Marco Wolf
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Service and Product Innovation
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- Technology Adoption and User Behaviour
Papers in ⓘ
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- Consumer Behavior in Brand Consumption and Identification 6
- Service and Product Innovation 3
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- Customer Service Quality and Loyalty 4
- Co-authors
- Shaun McQuitty (7 shared papers)Yam B. Limbu (2 shared papers)Pia A. Albinsson (3 shared papers)Gerhard Rimkus (2 shared papers)A. Attar (1 shared paper)A. Kettrup (1 shared paper)Harald J. Geyer (1 shared paper)Christian E. W. Steinberg (1 shared paper)
- Journals
- Journal of Research in Interactive Marketing (3 papers)Accreditation and Quality Assurance (2 papers)The Journal of Marketing Theory and Practice (2 papers)Journal of Consumer Behaviour (2 papers)Psychology and Marketing (2 papers)
- Partner nations
- United StatesCanadaSwitzerland
In The Last Decade
Marco Wolf
23 papers receiving 788 citations
Peers
Comparison fields: 5 of 129
- Marketing 330
- Information Systems and Management 204
- Organizational Behavior and Human Resource Management 135
- Business and International Management 19
- Tourism, Leisure and Hospitality Management 11
Countries citing papers authored by Marco Wolf
This map shows the geographic impact of Marco Wolf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Wolf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Wolf more than expected).
Fields of papers citing papers by Marco Wolf
This network shows the impact of papers produced by Marco Wolf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Wolf. The network helps show where Marco Wolf may publish in the future.
Co-authors
The 21 scholars most cited alongside Marco Wolf, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 132 | |
| 2 | 2012 | 121 | |
| 3 | 2019 | 114 | |
| 4 | 2011 | 100 | |
| 5 | 1994 | 95 | |
| 6 | 2010 | 79 | |
| 7 | 2013 | 41 | |
| 8 | 1994 | 36 | |
| 9 | 2013 | 33 | |
| 10 | 2015 | 23 | |
| 11 | Market Orientation and Professionalism in Higher Education | 2009 | 15 |
| 12 | 2007 | 13 | |
| 13 | 2002 | 13 | |
| 14 | 2008 | 9 | |
| 15 | 1981 | 9 | |
| 16 | 2020 | 8 | |
| 17 | 2020 | 7 | |
| 18 | 2019 | 7 | |
| 19 | 2022 | 6 | |
| 20 | 2007 | 5 |
About Marco Wolf
Marco Wolf is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Food Science, having authored 25 papers that have together received 873 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (3 papers), Scientific Measurement and Uncertainty Evaluation (3 papers), Service and Product Innovation (3 papers), Toxic Organic Pollutants Impact (2 papers), Pesticide Residue Analysis and Safety (2 papers) and Ethics in Business and Education (2 papers). The work is most often cited by research in Marketing (330 citations), Information Systems and Management (204 citations), Organizational Behavior and Human Resource Management (135 citations), Business and International Management (19 citations) and Tourism, Leisure and Hospitality Management (11 citations). Marco Wolf has collaborated with scholars based in United States, Canada and Switzerland. Frequent co-authors include Shaun McQuitty, Yam B. Limbu, Pia A. Albinsson, Gerhard Rimkus, A. Attar, A. Kettrup, Harald J. Geyer, Christian E. W. Steinberg, Michael Rovatsos and Matthias Rösslein. Their work appears in journals such as Journal of Research in Interactive Marketing, Accreditation and Quality Assurance, The Journal of Marketing Theory and Practice, Journal of Consumer Behaviour and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.