Yu Gu

790 total citations · 1 hit paper
30 papers, 593 citations indexed

About

Yu Gu is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Yu Gu has authored 30 papers receiving a total of 593 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. Recurrent topics in Yu Gu's work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Yu Gu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Yu Gu collaborates with scholars based in China, United States and United Kingdom. Yu Gu's co-authors include Xusen Cheng, Jia Shen, Minlin Zhong, Changsheng Dong, Mingxing Ma, Wenjin Liu, Lin Li, Hüseyin Kürşad Sezer, Jian Mou and Xusen Cheng and has published in prestigious journals such as The Journal of Immunology, Journal of Cleaner Production and Journal of Business Research.

In The Last Decade

Yu Gu

27 papers receiving 567 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience

2023 80 citations Yu Gu, Xusen Cheng et al. Information & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yu Gu China	11	266	188	167	98	76	30	593
Hyun–Woo Lee United States	17	385 1.4×	63 0.3×	257 1.5×	97 1.0×	18 0.2×	82	978
Jue Huang China	13	497 1.9×	20 0.1×	258 1.5×	176 1.8×	12 0.2×	32	1.1k
Lixuan Zhang China	17	206 0.8×	104 0.6×	107 0.6×	77 0.8×	18 0.2×	47	973
Qin Chen China	16	138 0.5×	62 0.3×	41 0.2×	51 0.5×	14 0.2×	55	618
Hisashi Masuda Japan	7	295 1.1×	92 0.5×	171 1.0×	25 0.3×	3 0.0×	28	548
Dina Gray United Kingdom	7	41 0.2×	53 0.3×	48 0.3×	77 0.8×	16 0.2×	8	1.2k
Seung‐Bae Park South Korea	10	376 1.4×	94 0.5×	381 2.3×	223 2.3×	3 0.0×	25	802
Peng Fan China	12	86 0.3×	36 0.2×	78 0.5×	54 0.6×	8 0.1×	31	504
David W. Wallace United States	6	157 0.6×	115 0.6×	433 2.6×	297 3.0×	2 0.0×	7	682

Countries citing papers authored by Yu Gu

Since Specialization

Citations

This map shows the geographic impact of Yu Gu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yu Gu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yu Gu more than expected).

Fields of papers citing papers by Yu Gu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yu Gu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yu Gu. The network helps show where Yu Gu may publish in the future.

Co-authorship network of co-authors of Yu Gu

This figure shows the co-authorship network connecting the top 25 collaborators of Yu Gu. A scholar is included among the top collaborators of Yu Gu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yu Gu. Yu Gu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Zhou, Yu, et al.. (2025). Enhancing gamified experiences in online service platforms: Exploring the impact of extrinsic gamification design elements. Electronic Markets. 35(1).

Wang, Hongyu, et al.. (2025). Linking informal leadership emergence to project performance: the role of leader-member exchange and ethical leadership. Current Psychology. 44(4). 2222–2236.

Gu, Yu, et al.. (2024). Bridging consumption and work: The effects of thoughts about different types of purchases on job-related motivations. Journal of Business Research. 183. 114835–114835. 1 indexed citations

Gu, Yu, Xusen Cheng, & Jia Shen. (2023). Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience. Information & Management. 60(5). 103810–103810. 80 indexed citations breakdown →

Zheng, Junwei, et al.. (2023). Linking innovation, empowerment to facilitate project performance: A mediated moderation model. Journal of Engineering and Technology Management. 68. 101750–101750. 3 indexed citations

Xu, Xiaobing, et al.. (2023). Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention. International Journal of Consumer Studies. 47(4). 1364–1376. 3 indexed citations

Zheng, Junwei, et al.. (2023). Research evolution and thematic breakthroughs in project leadership: a bibliometric analysis. Engineering Construction & Architectural Management. 32(3). 1970–2002. 4 indexed citations

Gu, Yu & Rong Chen. (2023). Effects of payment notifications on consumer purchase decisions: The role of pain of payment. Journal of Consumer Behaviour. 22(4). 818–832. 4 indexed citations

Chen, Yuhao, et al.. (2022). Factors that Affect Acceptance of Agricultural Related Robotic or Wearable Technology by Agricultural Stakeholders: A Pilot Survey. 1–6. 2 indexed citations

10.

Zheng, Junwei, et al.. (2022). Exchange Relationships and Helping Behavior: An Empirical Analysis of Data from CGSS2015. Psychology Research and Behavior Management. Volume 15. 2011–2025. 1 indexed citations

11.

Zheng, Junwei, et al.. (2022). Identifying the definition, measurement, research focuses, and prospects of project complexity: a systematic literature review. Engineering Construction & Architectural Management. 30(7). 3043–3072. 9 indexed citations

12.

Cheng, Xusen, Yu Gu, Ying Hua, & Xin Luo. (2021). The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading. Information & Management. 58(7). 103505–103505. 36 indexed citations

13.

Gu, Yu & Rong Chen. (2021). How does money phrasing influence intention to donate: The role of construal level and fit. Psychology and Marketing. 38(11). 1911–1927. 19 indexed citations

14.

Yue, Ting, Junli Liu, Ruyin Long, et al.. (2020). Effects of perceived value on green consumption intention based on double-entry mental accounting: taking energy-efficient appliance purchase as an example. Environmental Science and Pollution Research. 28(6). 7236–7248. 31 indexed citations

15.

Allanach, Jessica R., Yu Gu, Iryna Shanina, et al.. (2020). Insights into the role of Epstein-Barr virus infection in multiple sclerosis using a novel humanized mouse model of disease. The Journal of Immunology. 204(1_Supplement). 58.9–58.9. 2 indexed citations

16.

Cheng, Xusen, Yu Gu, & Jian Mou. (2019). Interpersonal relationship building in social commerce communities: considering both swift guanxi and relationship commitment. Electronic Commerce Research. 20(1). 53–80. 40 indexed citations

17.

Chang, Edward C., Yu Gu, Yingjie Wang, et al.. (2017). Loneliness and Suicidal Risk in Young Adults: Does Believing in a Changeable Future Help Minimize Suicidal Risk Among the Lonely?. The Journal of Psychology. 151(5). 453–463. 33 indexed citations

18.

Gu, Yu, Changsheng Dong, Minlin Zhong, et al.. (2010). Fabrication of nanoporous manganese by laser cladding and selective electrochemical de-alloying. Applied Surface Science. 257(8). 3211–3215. 18 indexed citations

19.

Li, J.H., et al.. (2008). Fractal morphologies of dual amorphous phases observed in Y–Ti(Nb)–Co ternary systems upon ion beam mixing. Journal of Alloys and Compounds. 478(1-2). L28–L32. 2 indexed citations

20.

Gu, Yu, Fei Zeng, K. W. Geng, Guang Yang, & Feng Pan. (2004). Incident angle effects on microstructure and magnetic properties of Fe–Nb thin films using IBAD. Nuclear Instruments and Methods in Physics Research Section B Beam Interactions with Materials and Atoms. 227(3). 275–281. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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