Detlev Zwick

2.3k total citations
42 papers, 1.4k citations indexed

About

Detlev Zwick is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Detlev Zwick has authored 42 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Sociology and Political Science, 17 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Detlev Zwick's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Service and Product Innovation (8 papers). Detlev Zwick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Service and Product Innovation (8 papers). Detlev Zwick collaborates with scholars based in Canada, United States and United Kingdom. Detlev Zwick's co-authors include Aron Darmody, Samuel K. Bonsu, Nikhilesh Dholakia, Alan Bradshaw, Benjamin A. Neville, Michal Carrington, Julien Cayla, Janice Denegri‐Knott, Cristian Chelariu and Jonathan E. Schroeder and has published in prestigious journals such as Journal of Business Ethics, European Journal of Marketing and Journal of Media Literacy Education.

In The Last Decade

Detlev Zwick

41 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Detlev Zwick Canada 18 683 657 245 178 153 42 1.4k
Rohit Varman India 22 582 0.9× 544 0.8× 269 1.1× 253 1.4× 150 1.0× 51 1.6k
Samuel K. Bonsu Canada 14 521 0.8× 489 0.7× 178 0.7× 123 0.7× 128 0.8× 29 1.1k
Jeff B. Murray United States 16 708 1.0× 384 0.6× 258 1.1× 202 1.1× 143 0.9× 30 1.3k
Diana L. Haytko United States 16 1.1k 1.6× 648 1.0× 438 1.8× 167 0.9× 224 1.5× 35 1.8k
Kevin D. O’Gorman United Kingdom 25 614 0.9× 1.2k 1.9× 486 2.0× 250 1.4× 84 0.5× 66 2.0k
Mark Tadajewski United Kingdom 26 1.1k 1.5× 568 0.9× 647 2.6× 232 1.3× 159 1.0× 91 2.0k
Steven Kates Australia 15 848 1.2× 730 1.1× 244 1.0× 167 0.9× 411 2.7× 56 1.7k
Kelly Tian United States 10 1.4k 2.0× 931 1.4× 431 1.8× 117 0.7× 127 0.8× 12 2.0k
Nicholas O’Shaughnessy United Kingdom 22 538 0.8× 700 1.1× 212 0.9× 263 1.5× 138 0.9× 67 1.6k
Douglas Brownlie United Kingdom 20 557 0.8× 318 0.5× 369 1.5× 277 1.6× 191 1.2× 72 1.2k

Countries citing papers authored by Detlev Zwick

Since Specialization
Citations

This map shows the geographic impact of Detlev Zwick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Detlev Zwick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Detlev Zwick more than expected).

Fields of papers citing papers by Detlev Zwick

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Detlev Zwick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Detlev Zwick. The network helps show where Detlev Zwick may publish in the future.

Co-authorship network of co-authors of Detlev Zwick

This figure shows the co-authorship network connecting the top 25 collaborators of Detlev Zwick. A scholar is included among the top collaborators of Detlev Zwick based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Detlev Zwick. Detlev Zwick is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Darmody, Aron & Detlev Zwick. (2023). Theorizing the Costs of Self-Service Technologies and Co-Creation by Design. Journal of Macromarketing. 44(1). 6–13. 1 indexed citations
2.
Dholakia, Nikhilesh, Aron Darmody, Detlev Zwick, Ruby Roy Dholakia, & A. Fuat Fırat. (2020). Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces. Journal of Macromarketing. 41(1). 65–74. 27 indexed citations
3.
Zwick, Detlev & Alan Bradshaw. (2016). Biopolitical Marketing and Social Media Brand Communities. Theory Culture & Society. 33(5). 91–115. 64 indexed citations
4.
Zwick, Detlev. (2015). Defending the Right Lines of Division: Ritzer's Prosumer Capitalism in the Age of Commercial Customer Surveillance and Big Data. Sociological Quarterly. 56(3). 484–498. 21 indexed citations
5.
Carrington, Michal, Detlev Zwick, & Benjamin A. Neville. (2015). The ideology of the ethical consumption gap. Marketing Theory. 16(1). 21–38. 143 indexed citations
6.
Zwick, Detlev. (2014). Capitalism – A companion to Marx's economy critique. Consumption Markets & Culture. 18(3). 292–295. 5 indexed citations
7.
Zwick, Detlev. (2013). Abstracts from the 2013 Macromarketing Conference. Journal of Macromarketing. 33(4). 395–409. 3 indexed citations
8.
Zwick, Detlev, et al.. (2012). Macromarketing in the Age of Neoliberalism. Journal of Macromarketing. 32(4). 463–464.
9.
Zwick, Detlev. (2011). Marketing and the Rise of Commercial Consumer Surveillance. Surveillance & Society. 9 indexed citations
10.
Zwick, Detlev & Julien Cayla. (2011). Inside Marketing. Oxford University Press eBooks. 41 indexed citations
11.
Denegri‐Knott, Janice & Detlev Zwick. (2011). Tracking Prosumption Work on eBay. American Behavioral Scientist. 56(4). 439–458. 40 indexed citations
12.
Zwick, Detlev, et al.. (2008). Market and Public Sphere: Unpacking Political Consumerism. ACR North American Advances. 4 indexed citations
13.
Zwick, Detlev, Janice Denegri‐Knott, & Jonathan E. Schroeder. (2007). The Social Pedagogy of Wall Street: Stock Trading as Political Activism?. Journal of Consumer Policy. 30(3). 177–199. 2 indexed citations
14.
Zwick, Detlev & Nikhilesh Dholakia. (2006). The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research. Consumption Markets & Culture. 9(1). 17–43. 3 indexed citations
15.
Zwick, Detlev & Nikhilesh Dholakia. (2004). Online Investing: Derealization and the Experience of Risk. Journal of Media Literacy Education. 2 indexed citations
16.
Schroeder, Jonathan E. & Detlev Zwick. (2004). Mirrors of Masculinity: Representation and Identity in Advertising Images. Consumption Markets & Culture. 7(1). 21–52. 16 indexed citations
17.
Zwick, Detlev & Nikhilesh Dholakia. (2004). Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management. Information and Organization. 14(3). 211–236. 4 indexed citations
18.
Dholakia, Nikhilesh & Detlev Zwick. (2003). Cultural contradictions of the anytime, anywhere economy: reframing communication technology. Telematics and Informatics. 21(2). 123–141. 1 indexed citations
19.
Dholakia, Nikhilesh & Detlev Zwick. (2003). Mobile Technologies and Boundaryless Spaces: Slavish Lifestyles, Seductive Meanderings, or Creative Empowerment?. Journal of Media Literacy Education. 8 indexed citations
20.
Cayla, Julien, et al.. (2002). Market Formations: Three Empirical Investigations on the Construction of Consumer Representations. Advances in consumer research. 29(1). 158. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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