Wendell R. Smith is a scholar working on Marketing, Management of Technology and Innovation and Education.
According to data from OpenAlex, Wendell R. Smith has authored 9 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Management of Technology and Innovation and 2 papers in Education. Recurrent topics in Wendell R. Smith's work include Management and Marketing Education (2 papers), Marketing and Advertising Strategies (2 papers) and Innovations in Educational Methods (2 papers). Wendell R. Smith is often cited by papers focused on Management and Marketing Education (2 papers), Marketing and Advertising Strategies (2 papers) and Innovations in Educational Methods (2 papers). Wendell R. Smith collaborates with scholars based in United States. Wendell R. Smith's co-authors include Donald J. Bowersox, Bernard J. La Londe, Yoram Wind, J. R. Sargent and Paul Gordon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Business Horizons.
In The Last Decade
Wendell R. Smith
9 papers
receiving
1.4k citations
Hit Papers
What are hit papers?
Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Product Differentiation and Market Segmentation as Alternative Marketing Strategies
19561.0k citationsWendell R. SmithJournal of Marketingprofile →
Product Differentiation and Market Segmentation as Alternative Marketing Strategies
1956464 citationsWendell R. SmithJournal of Marketingprofile →
Citations per year, relative to Wendell R. Smith Wendell R. Smith (= 1×)
peers
Donald S. Tull
Countries citing papers authored by Wendell R. Smith
Since
Specialization
Citations
This map shows the geographic impact of Wendell R. Smith's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendell R. Smith with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendell R. Smith more than expected).
Fields of papers citing papers by Wendell R. Smith
This network shows the impact of papers produced by Wendell R. Smith. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendell R. Smith. The network helps show where Wendell R. Smith may publish in the future.
Co-authorship network of co-authors of Wendell R. Smith
This figure shows the co-authorship network connecting the top 25 collaborators of Wendell R. Smith.
A scholar is included among the top collaborators of Wendell R. Smith based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Wendell R. Smith. Wendell R. Smith is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Bowersox, Donald J., et al.. (1968). Physical Distribution Management: Logistics Problems of the Firm. Medical Entomology and Zoology.25 indexed citations
Smith, Wendell R., et al.. (1961). Organizing for marketing. Business Horizons. 4. 9–29.1 indexed citations
8.
Smith, Wendell R.. (1956). Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing. 21(1). 3–8.1046 indexed citations breakdown →
9.
Smith, Wendell R.. (1956). Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing. 21(1). 3–3.464 indexed citations breakdown →
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