Edward Μ. Tauber

2.3k total citations · 1 hit paper
20 papers, 1.7k citations indexed

About

Edward Μ. Tauber is a scholar working on Marketing, Management of Technology and Innovation and Management Science and Operations Research. According to data from OpenAlex, Edward Μ. Tauber has authored 20 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 3 papers in Management of Technology and Innovation and 3 papers in Management Science and Operations Research. Recurrent topics in Edward Μ. Tauber's work include Innovation Diffusion and Forecasting (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Big Data and Business Intelligence (1 paper). Edward Μ. Tauber is often cited by papers focused on Innovation Diffusion and Forecasting (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Big Data and Business Intelligence (1 paper). Edward Μ. Tauber collaborates with scholars based in United States. Edward Μ. Tauber's co-authors include James H. Myers and has published in prestigious journals such as Journal of Marketing, Business Horizons and Journal of Consumer Marketing.

In The Last Decade

Edward Μ. Tauber

18 papers receiving 1.4k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Why Do People Shop?

1972 760 citations Edward Μ. Tauber Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Edward Μ. Tauber United States	12	1.2k	565	437	240	170	20	1.7k
Ben M. Enis United States	17	685 0.6×	503 0.9×	309 0.7×	223 0.9×	232 1.4×	44	1.4k
Douglas J. Tigert United States	19	1.2k 1.0×	439 0.8×	353 0.8×	165 0.7×	191 1.1×	31	1.8k
Roger D. Blackwell United States	16	682 0.6×	335 0.6×	507 1.2×	258 1.1×	121 0.7×	35	1.2k
Russell I. Haley United States	11	792 0.6×	349 0.6×	480 1.1×	85 0.4×	85 0.5×	19	1.4k
Rockney G. Walters United States	15	1.3k 1.0×	603 1.1×	367 0.8×	177 0.7×	309 1.8×	19	1.7k
Sarah Fisher Gardial United States	9	795 0.6×	818 1.4×	331 0.8×	177 0.7×	346 2.0×	13	1.3k
Louis M. Capella United States	13	900 0.7×	487 0.9×	699 1.6×	290 1.2×	165 1.0×	28	1.5k
Noreen M. Klein United States	12	1.1k 0.9×	704 1.2×	482 1.1×	215 0.9×	124 0.7×	15	1.8k
Richard E. Plank United States	25	988 0.8×	903 1.6×	635 1.5×	214 0.9×	534 3.1×	66	2.1k
Jean‐Louis Chandon France	20	944 0.8×	540 1.0×	551 1.3×	213 0.9×	164 1.0×	57	1.5k

Countries citing papers authored by Edward Μ. Tauber

Since Specialization

Citations

This map shows the geographic impact of Edward Μ. Tauber's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Edward Μ. Tauber with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Edward Μ. Tauber more than expected).

Fields of papers citing papers by Edward Μ. Tauber

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Edward Μ. Tauber. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Edward Μ. Tauber. The network helps show where Edward Μ. Tauber may publish in the future.

Co-authorship network of co-authors of Edward Μ. Tauber

This figure shows the co-authorship network connecting the top 25 collaborators of Edward Μ. Tauber. A scholar is included among the top collaborators of Edward Μ. Tauber based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Edward Μ. Tauber. Edward Μ. Tauber is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Tauber, Edward Μ.. (2016). MARKETING NOTES AND COMMUNICATIONS. 2 indexed citations

Tauber, Edward Μ.. (1984). NEW CRITERIA FOR CONCEPT EVALUATION. Journal of Consumer Marketing. 1(3). 13–15. 2 indexed citations

Tauber, Edward Μ.. (1981). Brand franchise extension: New product benefits from existing Brand Names. Business Horizons. 24(2). 36–41. 178 indexed citations

Tauber, Edward Μ.. (1980). Point of View: How to Get Advertising Strategy from Research. Journal of Advertising Research. 20(5). 67–72. 1 indexed citations

Myers, James H. & Edward Μ. Tauber. (1977). Market structure analysis. Medical Entomology and Zoology. 88 indexed citations

Tauber, Edward Μ.. (1977). Forecasting Sales Prior to Test Market. Journal of Marketing. 41(1). 80–84. 25 indexed citations

Tauber, Edward Μ.. (1977). Forecasting Sales Prior to Test Market. Journal of Marketing. 41(1). 80–80. 14 indexed citations

Tauber, Edward Μ.. (1975). Why Concept and Product Tests Fail to Predict New Product Results. Journal of Marketing. 39(4). 69–71. 18 indexed citations

Tauber, Edward Μ.. (1975). Predictive Validity in Consumer Research. Journal of Advertising Research. 15(5). 59–64. 1 indexed citations

10.

Tauber, Edward Μ.. (1975). Discovering New Product Opportunities with Problem Inventory Analysis. Journal of Marketing. 39(1). 67–67. 25 indexed citations

11.

Tauber, Edward Μ.. (1975). Discovering New Product Opportunities with Problem Inventory Analysis. Journal of Marketing. 39(1). 67–70. 11 indexed citations

12.

Tauber, Edward Μ.. (1975). Why Concept and Product Tests Fail to Predict New Product Results. Journal of Marketing. 39(4). 69–69. 4 indexed citations

13.

Tauber, Edward Μ.. (1974). How market research discourages major innovation. Business Horizons. 17(3). 22–26. 113 indexed citations

14.

Tauber, Edward Μ.. (1973). Reduce New Product Failures: Measure Needs as well as Purchase Interest. Journal of Marketing. 37(3). 61–64. 13 indexed citations

15.

Tauber, Edward Μ.. (1973). Reduce New Product Failures: Measure Needs As Well As Purchase Interest. Journal of Marketing. 37(3). 61–61. 11 indexed citations

16.

Tauber, Edward Μ.. (1972). HIT: Heuristic Ideation Technique. A Systematic Procedure for New Product Search. Journal of Marketing. 36(1). 58–58. 42 indexed citations

17.

Tauber, Edward Μ.. (1972). Marketing Notes and Communications: Hit: Heuristic Ideation Technique—A Systematic Procedure for New Product Search. Journal of Marketing. 36(1). 58–61. 15 indexed citations

18.

Tauber, Edward Μ.. (1972). Marketing Notes and Communications: Why Do People Shop?. Journal of Marketing. 36(4). 46–49. 358 indexed citations

19.

Tauber, Edward Μ.. (1972). Why Do People Shop?. Journal of Marketing. 36(4). 46–46. 760 indexed citations breakdown →

20.

Tauber, Edward Μ.. (1970). The Oligopolistic ‘Lock-In’. Applied Economics. 2(3). 225–229. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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