Wann‐Yih Wu

2.8k total citations · 1 hit paper
45 papers, 2.1k citations indexed

About

Wann‐Yih Wu is a scholar working on Strategy and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Wann‐Yih Wu has authored 45 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Strategy and Management, 14 papers in Sociology and Political Science and 13 papers in Marketing. Recurrent topics in Wann‐Yih Wu's work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Innovation and Knowledge Management (9 papers). Wann‐Yih Wu is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Innovation and Knowledge Management (9 papers). Wann‐Yih Wu collaborates with scholars based in Taiwan, Vietnam and United States. Wann‐Yih Wu's co-authors include Man‐Ling Chang, Veasna Sou, Ying‐Kai Liao, Chen‐Su Fu, Adriana A. Amaya Rivas, Quyen Phu Thi Phan, Ying Kai Liao, Hsin‐Ju Tsai, Chia‐Ying Li and Cheng‐Hung Tsai and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Tourism Management.

In The Last Decade

Wann‐Yih Wu

42 papers receiving 2.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image

2012 334 citations Wann‐Yih Wu et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Wann‐Yih Wu Taiwan	22	796	734	614	433	319	45	2.1k
Lăcrămioara Radomir Romania	11	620 0.8×	630 0.9×	528 0.9×	460 1.1×	404 1.3×	18	2.2k
Ovidiu Ioan Moisescu Romania	16	646 0.8×	680 0.9×	512 0.8×	432 1.0×	352 1.1×	50	2.0k
Edward Ramirez United States	13	735 0.9×	1.2k 1.7×	800 1.3×	541 1.2×	374 1.2×	29	2.7k
Pierre Hadaya Canada	14	605 0.8×	485 0.7×	451 0.7×	373 0.9×	486 1.5×	48	2.0k
Muhammad Sabbir Rahman Bangladesh	31	784 1.0×	855 1.2×	761 1.2×	472 1.1×	421 1.3×	166	2.8k
Mark Vandenbosch Canada	19	608 0.8×	621 0.8×	412 0.7×	310 0.7×	515 1.6×	34	1.7k
Vera Blažević Netherlands	20	845 1.1×	937 1.3×	700 1.1×	698 1.6×	332 1.0×	38	2.2k
Petri Parvinen Finland	19	569 0.7×	460 0.6×	482 0.8×	336 0.8×	327 1.0×	82	1.8k
David F. Birks United Kingdom	11	672 0.8×	813 1.1×	448 0.7×	597 1.4×	331 1.0×	18	2.3k
Ana Isabel Canhoto United Kingdom	22	674 0.8×	406 0.6×	450 0.7×	264 0.6×	327 1.0×	53	2.3k

Countries citing papers authored by Wann‐Yih Wu

Since Specialization

Citations

This map shows the geographic impact of Wann‐Yih Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wann‐Yih Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wann‐Yih Wu more than expected).

Fields of papers citing papers by Wann‐Yih Wu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wann‐Yih Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wann‐Yih Wu. The network helps show where Wann‐Yih Wu may publish in the future.

Co-authorship network of co-authors of Wann‐Yih Wu

This figure shows the co-authorship network connecting the top 25 collaborators of Wann‐Yih Wu. A scholar is included among the top collaborators of Wann‐Yih Wu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wann‐Yih Wu. Wann‐Yih Wu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Wu, Wann‐Yih, et al.. (2025). Ranking mechanisms for assessing the competitiveness of listed companies in the Philippines: A comparative analysis. Asia Pacific Management Review. 31(1). 100394–100394.

Wu, Wann‐Yih, Ying Kai Liao, Thuc P. Vo, et al.. (2025). An assessment of bank efficiency in Cambodia: A comparison between multi-criteria measurement and the DEA approach. Asia Pacific Management Review. 31(1). 100390–100390.

Liao, Ying Kai, et al.. (2025). Synthesizing comprehensive models for health behavior studies: connecting dots and revealing links on health enhancement through a meta-analysis approach. Frontiers in Psychology. 16. 1518834–1518834. 2 indexed citations

Liao, Ying Kai, et al.. (2022). The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM. Sustainability. 14(2). 815–815. 70 indexed citations

Wu, Wann‐Yih, et al.. (2022). The Effects of Expatriate’s Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance: The Context of Foreign-Owned Multinational Firms. SAGE Open. 12(3). 7 indexed citations

Wang, Shu, et al.. (2021). The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions. Sustainability. 13(21). 11975–11975. 59 indexed citations

Wu, Wann‐Yih, et al.. (2021). The influential factors and consequences of knowledge sharing for expatriates. International Journal of Emerging Markets. 18(3). 705–727. 12 indexed citations

Wu, Wann‐Yih, et al.. (2020). An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach. Journal of Asian Finance Economics and Business. 7(8). 371–381. 21 indexed citations

Wu, Wann‐Yih, Adriana A. Amaya Rivas, & Ying‐Kai Liao. (2017). Influential Factors for Team Reflexivity and New Product Development. Project Management Journal. 48(3). 20–40. 5 indexed citations

10.

Chang, Man‐Ling & Wann‐Yih Wu. (2012). Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision‐Making Styles. Psychology and Marketing. 29(5). 378–400. 97 indexed citations

11.

Chang, Man‐Ling, Cheng‐Feng Cheng, & Wann‐Yih Wu. (2012). How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries. Industrial Marketing Management. 41(7). 1047–1057. 42 indexed citations

12.

Wu, Wann‐Yih, Chinho Lin, Shuhui Chen, & Hongchun Wang. (2011). The mediating effect of relationship learning on the relationship between supplier development strategy and raising competence. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 5(13). 5136–5151. 10 indexed citations

13.

Wu, Wann‐Yih, Po‐Ching Huang, & Chen‐Su Fu. (2011). The influence of an online auction’s product price and e‐retailer reputation on consumers’ perception, attitude, and behavioral intention. Scandinavian Journal of Psychology. 52(3). 290–302. 24 indexed citations

14.

Wu, Wann‐Yih, et al.. (2011). The effects of product scarcity and consumers' need for uniqueness on purchase intention. International Journal of Consumer Studies. 36(3). 263–274. 158 indexed citations

15.

Wu, Wann‐Yih & Chen‐Su Fu. (2010). Closing the Perception Gap in Advertising Design. Journal of Current Issues & Research in Advertising. 32(1). 1–11. 3 indexed citations

16.

Wu, Wann‐Yih. (2009). Services officer cognitions toward marketing planning: A hierarchical cognition of marketing audit model. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 3(6). 260–267. 5 indexed citations

17.

Wu, Wann‐Yih & Cheng‐Hung Tsai. (2007). The empirical study of CRM. International Journal of Commerce and Management. 17(3). 194–210. 36 indexed citations

18.

Wu, Wann‐Yih, et al.. (2005). Interrelationships between TMT management style, operation mode and management performance. International Journal of Management and Enterprise Development. 2(2). 159–159. 3 indexed citations

19.

Wu, Wann‐Yih, et al.. (2004). The influencing factors of commitment and business integration on supply chain management. Industrial Management & Data Systems. 104(4). 322–333. 173 indexed citations

20.

Wu, Wann‐Yih. (1991). Competitive strategies for subsidiaries of multinational companies : a comparative study of American, Japanese, European and Taiwanese firms in Taiwan. SHAREOK (University of Oklahoma).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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