Lee McGuigan

541 total citations
24 papers, 285 citations indexed

About

Lee McGuigan is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Lee McGuigan has authored 24 papers receiving a total of 285 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 4 papers in Communication and 4 papers in Marketing. Recurrent topics in Lee McGuigan's work include Privacy, Security, and Data Protection (5 papers), Digital Games and Media (4 papers) and Digital Marketing and Social Media (4 papers). Lee McGuigan is often cited by papers focused on Privacy, Security, and Data Protection (5 papers), Digital Games and Media (4 papers) and Digital Marketing and Social Media (4 papers). Lee McGuigan collaborates with scholars based in United States, Canada and Australia. Lee McGuigan's co-authors include Vincent Manzerolle, Emily Hund, Anthony Nadler, Joseph Turow, Salomé Viljoen, Rosemary Clark and Graham Murdock and has published in prestigious journals such as SHILAP Revista de lepidopterología, New Media & Society and Media Culture & Society.

In The Last Decade

Lee McGuigan

22 papers receiving 275 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lee McGuigan United States	10	184	70	34	33	32	24	285
Gabriella Coleman Canada	8	174 0.9×	27 0.4×	29 0.9×	28 0.8×	110 3.4×	15	375
Vincent Manzerolle Canada	11	164 0.9×	37 0.5×	26 0.8×	6 0.2×	43 1.3×	18	259
Sebastian Sevignani Germany	7	216 1.2×	33 0.5×	27 0.8×	13 0.4×	86 2.7×	23	308
Rasmus Helles Denmark	10	166 0.9×	21 0.3×	22 0.6×	11 0.3×	130 4.1×	30	320
Jonathon Hutchinson Australia	9	164 0.9×	20 0.3×	34 1.0×	17 0.5×	120 3.8×	35	294
Jan-Felix Schrape Germany	10	146 0.8×	35 0.5×	12 0.4×	17 0.5×	84 2.6×	35	313
Caitlin Petre United States	7	188 1.0×	19 0.3×	34 1.0×	30 0.9×	157 4.9×	9	340
Lianrui Jia Canada	7	140 0.8×	21 0.3×	11 0.3×	7 0.2×	50 1.6×	10	254
R. Ó Fathaigh Netherlands	8	188 1.0×	45 0.6×	9 0.3×	27 0.8×	126 3.9×	34	387
Jonathan Hardy United Kingdom	10	208 1.1×	26 0.4×	37 1.1×	10 0.3×	178 5.6×	29	453

Countries citing papers authored by Lee McGuigan

Since Specialization

Citations

This map shows the geographic impact of Lee McGuigan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lee McGuigan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lee McGuigan more than expected).

Fields of papers citing papers by Lee McGuigan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lee McGuigan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lee McGuigan. The network helps show where Lee McGuigan may publish in the future.

Co-authorship network of co-authors of Lee McGuigan

This figure shows the co-authorship network connecting the top 25 collaborators of Lee McGuigan. A scholar is included among the top collaborators of Lee McGuigan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lee McGuigan. Lee McGuigan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

McGuigan, Lee. (2025). Direct marketization: Platform surveillance and the contextual integrity of democratic media. Convergence The International Journal of Research into New Media Technologies. 31(6). 1781–1798.

McGuigan, Lee, et al.. (2023). Managed Sovereigns: How Inconsistent Accounts of the Human Rationalize Platform Advertising. SHILAP Revista de lepidopterología. 3(3). 3 indexed citations

McGuigan, Lee. (2023). Selling the American People. The MIT Press eBooks. 15 indexed citations

McGuigan, Lee, et al.. (2023). Private attributes: The meanings and mechanisms of “privacy-preserving” adtech. New Media & Society. 27(5). 2703–2724. 1 indexed citations

McGuigan, Lee, et al.. (2023). Managed Sovereigns: How Inconsistent Accounts of the Human Rationalize Platform Advertising. SSRN Electronic Journal. 1 indexed citations

McGuigan, Lee, et al.. (2023). The after party: Cynical resignation in Adtech's pivot to privacy. Big Data & Society. 10(2). 7 indexed citations

Viljoen, Salomé, et al.. (2021). Design choices: Mechanism design and platform capitalism. Big Data & Society. 8(2). 28 indexed citations

Viljoen, Salomé, et al.. (2021). DESIGN CHOICES: MECHANISM DESIGN AND PLATFORM CAPITALISM. AoIR Selected Papers of Internet Research. 1 indexed citations

McGuigan, Lee. (2019). Automating the audience commodity: The unacknowledged ancestry of programmatic advertising. New Media & Society. 21(11-12). 2366–2385. 29 indexed citations

10.

Hund, Emily & Lee McGuigan. (2019). A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront. Communication Culture and Critique. 12(1). 18–35. 41 indexed citations

11.

McGuigan, Lee & Rosemary Clark. (2019). This kill shot is brought to you by…: An analysis of hunting television in the United States. Critical Studies in Television The International Journal of Television Studies. 14(1). 55–73. 5 indexed citations

12.

McGuigan, Lee. (2018). Selling Jennifer Aniston’s Sweater: The Persistence of Shoppability in Framing Television’s Future. The Journal of the Abraham Lincoln Association. 5(1). 3 indexed citations

13.

McGuigan, Lee. (2018). Selling the American People: Data, Technology, and the Calculated Transformation of Advertising. Scholarly Commons (University of Pennsylvania). 1 indexed citations

14.

Nadler, Anthony & Lee McGuigan. (2017). An impulse to exploit: the behavioral turn in data-driven marketing. Critical Studies in Media Communication. 35(2). 151–165. 33 indexed citations

15.

McGuigan, Lee. (2015). Procter & Gamble, mass media, and the making of American life. Media Culture & Society. 37(6). 887–903.

16.

McGuigan, Lee & Graham Murdock. (2015). The Medium is the Marketplace: Digital Systems and the Intensification of Consumption. Canadian Journal of Communication. 40(4). 717–726. 4 indexed citations

17.

McGuigan, Lee & Vincent Manzerolle. (2014). The audience commodity in a digital age : revisiting a critical theory of commercial media. Peter Lang eBooks. 17 indexed citations

18.

McGuigan, Lee & Vincent Manzerolle. (2014). The Audience Commodity in a Digital Age. 20 indexed citations

19.

McGuigan, Lee & Vincent Manzerolle. (2014). “All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets. New Media & Society. 17(11). 1830–1848. 18 indexed citations

20.

McGuigan, Lee. (2012). Direct Marketing and the Productive Capacity of Commercial Television. Television & New Media. 16(2). 196–214. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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