Mogens Bjerre

752 total citations
23 papers, 339 citations indexed

About

Mogens Bjerre is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mogens Bjerre has authored 23 papers receiving a total of 339 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mogens Bjerre's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (2 papers). Mogens Bjerre is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (2 papers). Mogens Bjerre collaborates with scholars based in Denmark, Austria and United Kingdom. Mogens Bjerre's co-authors include Charlotte F. Knudtzen, Tilde Heding, Jesper Aastrup, David Grant, Marcus Schmidt, Herbert Kotzab, Christoph Teller, Niels Kornum, Marcus Schmidt and Susanne Friese and has published in prestigious journals such as International Journal of Retail & Distribution Management, International Journal of Advertising and The International Review of Retail Distribution and Consumer Research.

In The Last Decade

Mogens Bjerre

17 papers receiving 292 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mogens Bjerre Denmark	8	198	112	102	95	33	23	339
David Nickell United States	9	161 0.8×	98 0.9×	99 1.0×	90 0.9×	28 0.8×	16	335
Dolores Garzón Spain	11	151 0.8×	176 1.6×	112 1.1×	89 0.9×	32 1.0×	21	402
Donald J. Lund United States	8	181 0.9×	115 1.0×	162 1.6×	122 1.3×	77 2.3×	12	438
Markus Voeth Germany	10	129 0.7×	85 0.8×	83 0.8×	106 1.1×	54 1.6×	35	315
Veronika Tarnovskaya Sweden	12	144 0.7×	93 0.8×	125 1.2×	268 2.8×	30 0.9×	27	432
H. Erkan Ozkaya United States	9	201 1.0×	119 1.1×	75 0.7×	115 1.2×	13 0.4×	10	345
Qinghong Xie China	5	120 0.6×	111 1.0×	119 1.2×	113 1.2×	35 1.1×	9	359
Cevahir Uzkurt Türkiye	8	146 0.7×	72 0.6×	141 1.4×	160 1.7×	41 1.2×	17	404
Md Sazzad Hossain Saudi Arabia	10	146 0.7×	105 0.9×	99 1.0×	98 1.0×	23 0.7×	31	367
Lalit M. Johri Thailand	11	171 0.9×	58 0.5×	64 0.6×	165 1.7×	41 1.2×	23	374

Countries citing papers authored by Mogens Bjerre

Since Specialization

Citations

This map shows the geographic impact of Mogens Bjerre's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mogens Bjerre with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mogens Bjerre more than expected).

Fields of papers citing papers by Mogens Bjerre

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mogens Bjerre. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mogens Bjerre. The network helps show where Mogens Bjerre may publish in the future.

Co-authorship network of co-authors of Mogens Bjerre

This figure shows the co-authorship network connecting the top 25 collaborators of Mogens Bjerre. A scholar is included among the top collaborators of Mogens Bjerre based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mogens Bjerre. Mogens Bjerre is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Heding, Tilde, Charlotte F. Knudtzen, & Mogens Bjerre. (2020). Brand Management. 9 indexed citations

2.

Heding, Tilde, Charlotte F. Knudtzen, & Mogens Bjerre. (2020). Brand Management: Mastering Research, Theory and Practice. CBS Research Portal (Copenhagen Business School). 8 indexed citations

3.

Heding, Tilde, Charlotte F. Knudtzen, & Mogens Bjerre. (2015). Brand Management. 7 indexed citations

4.

Bjerre, Mogens, et al.. (2009). The Relationship Marketer. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)). 1 indexed citations

5.

Bjerre, Mogens, et al.. (2009). The Relationship Marketer: Rethinking Strategic Relationship Marketing.

6.

Bjerre, Mogens, et al.. (2009). The Relationship Marketer: Bridging Dyads. CBS Research Portal (Copenhagen Business School). 1 indexed citations

7.

Heding, Tilde, Charlotte F. Knudtzen, & Mogens Bjerre. (2008). Brand Management. 63 indexed citations

8.

Kornum, Niels & Mogens Bjerre. (2007). Grocery e-commerce in the UK and Denmark strategic market creation. International Journal of Business Innovation and Research. 1(3). 296–296.

9.

Aastrup, Jesper, David Grant, & Mogens Bjerre. (2007). Value Creation and Category Management through Retailer–Supplier Relationships. The International Review of Retail Distribution and Consumer Research. 17(5). 523–541. 26 indexed citations

10.

Kornum, Niels & Mogens Bjerre. (2005). Grocery E-commerce: Consumer Behaviour and Business Strategies. Edward Elgar Publishing eBooks. 5 indexed citations

11.

Kotzab, Herbert & Mogens Bjerre. (2005). Retailing in a SCM-Perspective. 6 indexed citations

12.

Friese, Susanne, et al.. (2003). E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark. 2 indexed citations

13.

Bjerre, Mogens. (2003). Circulars - a media of it's own or ?. 1 indexed citations

14.

Schmidt, Marcus & Mogens Bjerre. (2003). Can recipients of sales flyers be segmented?. International Journal of Advertising. 22(3). 375–391. 16 indexed citations

15.

Bjerre, Mogens. (2002). Different forms of key account management: In a transaction cost perspective. 4(2). 73–85. 1 indexed citations

16.

Bjerre, Mogens, et al.. (2002). Strategic Relationship Marketing. DIAL (Catholic University of Leuven). 36 indexed citations

17.

Bjerre, Mogens, et al.. (2001). Circulars: a conceptual framework. 244–253. 1 indexed citations

18.

Schmidt, Marcus & Mogens Bjerre. (2001). Can Recipients of Fliers be Segmented. CBS Research Portal (Copenhagen Business School). 1 indexed citations

19.

Kornum, Niels, et al.. (1999). Elektronisk handel: Udfordringer for logistik og distribution. CBS Research Portal (Copenhagen Business School). 1 indexed citations

20.

Bjerre, Mogens. (1999). Different forms and elements of key account management and trade marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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