Mogens Bjerre
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 4
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- Business Strategies and Innovation 2
- Global Trade and Competitiveness 2
- Co-authors
- Tilde Heding (4 shared papers)Charlotte F. Knudtzen (4 shared papers)Jesper Aastrup (2 shared papers)David Grant (2 shared papers)Marcus Schmidt (1 shared paper)Herbert Kotzab (2 shared papers)Christoph Teller (1 shared paper)Niels Kornum (4 shared papers)
- Journals
- International Journal of Retail & Distribution Management (1 paper)International Journal of Advertising (1 paper)International Journal of Business Innovation and Research (1 paper)The International Review of Retail Distribution and Consumer Research (1 paper)CBS Research Portal (Copenhagen Business School) (4 papers)
- Partner nations
- DenmarkAustriaUnited Kingdom
In The Last Decade
Mogens Bjerre
16 papers receiving 287 citations
Peers
Comparison fields: 5 of 57
- Marketing 196
- Organizational Behavior and Human Resource Management 103
- Strategy and Management 95
- Tourism, Leisure and Hospitality Management 7
- Management Information Systems 33
Countries citing papers authored by Mogens Bjerre
This map shows the geographic impact of Mogens Bjerre's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mogens Bjerre with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mogens Bjerre more than expected).
Fields of papers citing papers by Mogens Bjerre
This network shows the impact of papers produced by Mogens Bjerre. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mogens Bjerre. The network helps show where Mogens Bjerre may publish in the future.
Co-authors
The 12 scholars most cited alongside Mogens Bjerre, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Brand Management: Research, Theory and Practice | 2009 | 136 |
| 2 | 2008 | 64 | |
| 3 | 2002 | 36 | |
| 4 | 2007 | 26 | |
| 5 | 2008 | 18 | |
| 6 | 2003 | 16 | |
| 7 | 2020 | 9 | |
| 8 | 2015 | 7 | |
| 9 | Retailing in a SCM-Perspective | 2005 | 6 |
| 10 | Grocery E-commerce: Consumer Behaviour and Business Strategies | 2005 | 5 |
| 11 | E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark | 2003 | 2 |
| 12 | The Relationship Marketer: Bridging Dyads | 2009 | 1 |
| 13 | Circulars - a media of it's own or ? | 2003 | 1 |
| 14 | 2009 | 1 | |
| 15 | Elektronisk handel: Udfordringer for logistik og distribution | 1999 | 1 |
| 16 | Can Recipients of Fliers be Segmented | 2001 | 1 |
| 17 | 2011 | 1 | |
| 18 | Circulars: a conceptual framework | 2001 | 1 |
| 19 | Different forms of key account management: In a transaction cost perspective | 2002 | 1 |
| 20 | 2007 | 0 |
About Mogens Bjerre
Mogens Bjerre is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management Information Systems and Media Technology, having authored 22 papers that have together received 333 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Business Strategies and Innovation (2 papers), Outsourcing and Supply Chain Management (2 papers), Global Trade and Competitiveness (2 papers), ICT Impact and Policies (2 papers), Diverse academic and cultural studies (1 paper) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Marketing (196 citations), Organizational Behavior and Human Resource Management (103 citations), Strategy and Management (95 citations), Tourism, Leisure and Hospitality Management (7 citations) and Management Information Systems (33 citations). Mogens Bjerre has collaborated with scholars based in Denmark, Austria and United Kingdom. Frequent co-authors include Tilde Heding, Charlotte F. Knudtzen, Jesper Aastrup, David Grant, Marcus Schmidt, Herbert Kotzab, Christoph Teller, Niels Kornum, Marcus Schmidt and Thomas Grechenig. Their work appears in journals such as International Journal of Retail & Distribution Management, International Journal of Advertising, International Journal of Business Innovation and Research, The International Review of Retail Distribution and Consumer Research and CBS Research Portal (Copenhagen Business School).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.