Victor J. Cook
About
In The Last Decade
Victor J. Cook
19 papers receiving 467 citations
Peers
Comparison fields: 5 of 68
- Marketing 239
- Sociology and Political Science 170
- Strategy and Management 153
- Organizational Behavior and Human Resource Management 148
- Management Science and Operations Research 131
Countries citing papers authored by Victor J. Cook
This map shows the geographic impact of Victor J. Cook's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Victor J. Cook with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Victor J. Cook more than expected).
Fields of papers citing papers by Victor J. Cook
This network shows the impact of papers produced by Victor J. Cook. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Victor J. Cook. The network helps show where Victor J. Cook may publish in the future.
Co-authorship network of co-authors of Victor J. Cook
This figure shows the co-authorship network connecting the top 25 collaborators of Victor J. Cook. A scholar is included among the top collaborators of Victor J. Cook based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Victor J. Cook. Victor J. Cook is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Title | Journal | Authors | Indexed citations |
|---|---|---|---|---|
| 1 | The Value/Revenue Ratio: A Semi-Long-Wave Marketing/Accounting Metric | SSRN Electronic Journal | Victor J. Cook | 1 |
| 2 | Marketing Meets Finance | SSRN Electronic Journal | Victor J. Cook et al. | 2 |
| 3 | A Two-Stage Model of the Promotional Performance of Pure Online Firms | Information Systems Research | Jianan Wu, Victor J. Cook et al. | 29 |
| 4 | The Harvesting of USAUTO? | Journal of Product Innovation Management | Victor J. Cook et al. | 2 |
| 5 | The harvesting of USAUTO? From the gasoline crisis of 1973 to the imposition of “voluntary” import quotas in 1981 | Journal of Product Innovation Management | Victor J. Cook | 3 |
| 6 | Profiling the Heavy Traveler Segment | Journal of Travel Research | Arch G. Woodside, Victor J. Cook et al. | 55 |
| 7 | Introduction to strategic studies in Markstrat | Journal of Business Research | Victor J. Cook | 3 |
| 8 | Assessing marketing risk | Journal of Business Research | Victor J. Cook, John Page | 9 |
| 9 | The Net Present Value of Market Share | Journal of Marketing | Victor J. Cook | 27 |
| 10 | Understanding Marketing Strategy and Differential Advantage | Journal of Marketing | Victor J. Cook | 7 |
| 11 | The Net Present Value of Market Share | Journal of Marketing | Victor J. Cook | 16 |
| 12 | Understanding Marketing Strategy and Differential Advantage | Journal of Marketing | Victor J. Cook | 10 |
| 13 | Demographics and the Propensity to Consume | ACR North American Advances | Victor J. Cook et al. | 5 |
| 14 | A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED! | Journal of Consumer Marketing | Victor J. Cook, William A. Mindak | 40 |
| 15 | Marketing Strategy and Differential Advantage | Journal of Marketing | Victor J. Cook | 173 |
| 16 | Marketing Strategy and Differential Advantage | Journal of Marketing | Victor J. Cook | 25 |
| 17 | Microsimulation evaluation of advertising budget strategies | Marketing Science Institute eBooks | Victor J. Cook et al. | 2 |
| 18 | Brand Policy Determination | Journal of Marketing Research | John G. Myers, Victor J. Cook et al. | 14 |
| 19 | Validity of the Product Life Cycle | The Journal of Business | Victor J. Cook et al. | 179 |
| 20 | Branding Behavior Of The Firm In Appliance And Tire Marketing. | Deep Blue (University of Michigan) | Victor J. Cook | 0 |
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.