William A. Mindak

548 total citations
16 papers, 372 citations indexed

About

William A. Mindak is a scholar working on Marketing, Strategy and Management and Communication. According to data from OpenAlex, William A. Mindak has authored 16 papers receiving a total of 372 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 3 papers in Strategy and Management and 2 papers in Communication. Recurrent topics in William A. Mindak's work include Marketing and Advertising Strategies (3 papers), Impact of AI and Big Data on Business and Society (2 papers) and Corporate Identity and Reputation (2 papers). William A. Mindak is often cited by papers focused on Marketing and Advertising Strategies (3 papers), Impact of AI and Big Data on Business and Society (2 papers) and Corporate Identity and Reputation (2 papers). William A. Mindak collaborates with scholars based in United States and Pakistan. William A. Mindak's co-authors include Philip Kotler, Victor J. Cook, Arch G. Woodside, Robert Folger, Robert E. Anderson and Peter Goldsmith and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Travel Research.

In The Last Decade

William A. Mindak

16 papers receiving 317 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
William A. Mindak United States 10 152 142 83 82 75 16 372
Philip C. Burger United States 10 220 1.4× 69 0.5× 89 1.1× 135 1.6× 42 0.6× 16 488
Jan Carlzon 2 175 1.2× 113 0.8× 95 1.1× 308 3.8× 18 0.2× 3 470
James H. Donnelly United States 8 174 1.1× 119 0.8× 82 1.0× 248 3.0× 11 0.1× 15 448
Hugh J. Guffey United States 7 173 1.1× 162 1.1× 205 2.5× 182 2.2× 33 0.4× 14 431
Aikaterini Vassilikopoulou Greece 11 143 0.9× 154 1.1× 140 1.7× 117 1.4× 61 0.8× 17 370
H. Lee Mathews United States 8 163 1.1× 93 0.7× 63 0.8× 74 0.9× 7 0.1× 15 341
Sungsoo Pyo South Korea 10 75 0.5× 318 2.2× 70 0.8× 83 1.0× 29 0.4× 21 459
Sunita Barker Australia 6 143 0.9× 133 0.9× 56 0.7× 229 2.8× 26 0.3× 7 338
Sydney Roslow United States 13 378 2.5× 140 1.0× 108 1.3× 188 2.3× 9 0.1× 29 573
Irini Rigopoulou Greece 9 217 1.4× 192 1.4× 45 0.5× 178 2.2× 15 0.2× 14 446

Countries citing papers authored by William A. Mindak

Since Specialization
Citations

This map shows the geographic impact of William A. Mindak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William A. Mindak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William A. Mindak more than expected).

Fields of papers citing papers by William A. Mindak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William A. Mindak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William A. Mindak. The network helps show where William A. Mindak may publish in the future.

Co-authorship network of co-authors of William A. Mindak

This figure shows the co-authorship network connecting the top 25 collaborators of William A. Mindak. A scholar is included among the top collaborators of William A. Mindak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William A. Mindak. William A. Mindak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Mindak, William A. & Robert Folger. (1990). Toward integration of marketing and organizational behavior in the service economy. Journal of Business Research. 20(1). 1–2. 7 indexed citations
2.
Mindak, William A., et al.. (1987). Marketing-oriented planning in public administration: The case of the state development agency. International Journal of Public Administration. 9(2). 153–192. 9 indexed citations
3.
Woodside, Arch G., Victor J. Cook, & William A. Mindak. (1987). Profiling the Heavy Traveler Segment. Journal of Travel Research. 25(4). 9–14. 55 indexed citations
4.
Cook, Victor J. & William A. Mindak. (1984). A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!. Journal of Consumer Marketing. 1(4). 79–81. 40 indexed citations
5.
Kotler, Philip & William A. Mindak. (1978). Marketing and Public Relations. Journal of Marketing. 42(4). 13–13. 64 indexed citations
6.
Kotler, Philip & William A. Mindak. (1978). Marketing and Public Relations. Journal of Marketing. 42(4). 13–20. 66 indexed citations
7.
8.
Mindak, William A. & Robert E. Anderson. (1971). Can We Quantify an Act of Faith? Measuring Results of Management Development Programs.. Training and development journal. 3 indexed citations
9.
Mindak, William A., et al.. (1971). Marketing's Application to Fund Raising. Journal of Marketing. 35(3). 13–18. 30 indexed citations
10.
Mindak, William A., et al.. (1971). Marketing's Application to Fund Raising. Journal of Marketing. 35(3). 13–13. 19 indexed citations
11.
Mindak, William A.. (1961). Fitting the Semantic Differential to the Marketing Problem. Journal of Marketing. 25(4). 28–33. 49 indexed citations
12.
Mindak, William A.. (1961). Fitting the Semantic Differential to the Marketing Problem. Journal of Marketing. 25(4). 28–28. 12 indexed citations
13.
14.
Mindak, William A.. (1957). The Advertiser Looks at Radio … Again!. Journalism Quarterly. 34(3). 317–322. 2 indexed citations
15.
Mindak, William A.. (1956). A New Technique for Measuring Advertising Effectiveness. Journal of Marketing. 20(4). 367–378. 9 indexed citations
16.
Mindak, William A.. (1956). A New Technique for Measuring Advertising Effectiveness. Journal of Marketing. 20(4). 367–367. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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