Vibha Arora
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 3
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- Customer Service Quality and Loyalty 5
- Sociology and Political Science top 10%
- Digital Marketing and Social Media 4
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- South Asian Studies and Conflicts 9
- Politics and Conflicts in Afghanistan, Pakistan, and Middle East 3
- Southeast Asian Sociopolitical Studies 3
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- Indian History and Philosophy 3
- Co-authors
- Yupal ShuklaSita MishraAniruddha PangarkarGunjan MalhotraSonal PurohitSandip MukhopadhyayRavi ChatterjeeGagan Deep Sharma
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementSociology and Political Science
- Journals
- Journal of Retailing and Consumer Services (1 paper)International Business Review (1 paper)International Journal of Consumer Studies (2 papers)
- Partner nations
- IndiaItalyUnited States
In The Last Decade
Vibha Arora
20 papers receiving 282 citations
Peers
Comparison fields: 5 of 70
- Marketing 151
- Organizational Behavior and Human Resource Management 53
- Sociology and Political Science 150
- Tourism, Leisure and Hospitality Management 5
- Information Systems and Management 18
Countries citing papers authored by Vibha Arora
This map shows the geographic impact of Vibha Arora's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vibha Arora with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vibha Arora more than expected).
Fields of papers citing papers by Vibha Arora
This network shows the impact of papers produced by Vibha Arora. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vibha Arora. The network helps show where Vibha Arora may publish in the future.
Co-authorship network
The 13 scholars most cited alongside Vibha Arora, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 6 | |
| 3 | 2023 | 26 | |
| 4 | 2023 | 25 | |
| 5 | 2023 | 8 | |
| 6 | 2022 | 67 | |
| 7 | 2022 | 22 | |
| 8 | 2022 | 2 | |
| 9 | 2021 | 30 | |
| 10 | 2020 | 4 | |
| 11 | 2012 | 4 | |
| 12 | 2012 | 16 | |
| 13 | 2012 | 5 | |
| 14 | 2009 | 7 | |
| 15 | 2009 | 11 | |
| 16 | Gandhigiri in Sikkim. | 2008 | 21 |
| 17 | 2007 | 16 | |
| 18 | The Forest of Symbols Embodied in the Tholung Sacred Landscape of North Sikkim, India | 2006 | 27 |
| 19 | 2001 | 1 | |
| 20 | Rammanohar Lohia and socialism in India | 1984 | 1 |
About Vibha Arora
Vibha Arora is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Political Science and International Relations, having authored 21 papers that have together received 301 indexed citations. Recurring topics across this work include South Asian Studies and Conflicts (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers), Politics and Conflicts in Afghanistan, Pakistan, and Middle East (3 papers), Indian History and Philosophy (3 papers), Consumer Retail Behavior Studies (3 papers) and Southeast Asian Sociopolitical Studies (3 papers). The work is most often cited by research in Marketing (151 citations), Organizational Behavior and Human Resource Management (53 citations) and Sociology and Political Science (150 citations). Vibha Arora has collaborated with scholars based in India, Italy and United States. Frequent co-authors include Yupal Shukla, Sita Mishra, Aniruddha Pangarkar, Gunjan Malhotra, Sonal Purohit, Sandip Mukhopadhyay, Ravi Chatterjee, Gagan Deep Sharma, Sheetal Jain and Mandeep Mahendru. Their work appears in journals such as Journal of Retailing and Consumer Services, International Business Review and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.