Madhurima Deb
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 17
- Consumer Retail Behavior Studies 9
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- Customer Service Quality and Loyalty 17
- Co-authors
- Aarti Agrawal (1 shared paper)Himadri Roy Chaudhuri (2 shared papers)Vinay Sharma (2 shared papers)Kavita Chavali (2 shared papers)Padma Panchapakesan (1 shared paper)Yupal Shukla (1 shared paper)Sita Mishra (1 shared paper)Vibha Arora (1 shared paper)
- Journals
- Current Issues in Tourism (2 papers)Journal of Asia Business Studies (2 papers)Journal of Destination Marketing & Management (2 papers)International Journal of Retail & Distribution Management (2 papers)European Journal of Marketing (1 paper)
- Partner nations
- IndiaUnited StatesNew Zealand
In The Last Decade
Madhurima Deb
32 papers receiving 636 citations
Peers
Comparison fields: 5 of 60
- Marketing 342
- Information Systems and Management 190
- Organizational Behavior and Human Resource Management 213
- Business and International Management 17
- Sociology and Political Science 341
Countries citing papers authored by Madhurima Deb
This map shows the geographic impact of Madhurima Deb's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhurima Deb with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhurima Deb more than expected).
Fields of papers citing papers by Madhurima Deb
This network shows the impact of papers produced by Madhurima Deb. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhurima Deb. The network helps show where Madhurima Deb may publish in the future.
Co-authors
The 8 scholars most cited alongside Madhurima Deb, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 161 | |
| 2 | 2019 | 59 | |
| 3 | 2017 | 51 | |
| 4 | 2021 | 43 | |
| 5 | 2015 | 32 | |
| 6 | 2020 | 31 | |
| 7 | 2020 | 30 | |
| 8 | 2020 | 28 | |
| 9 | 2020 | 28 | |
| 10 | 2012 | 25 | |
| 11 | 2014 | 20 | |
| 12 | 2014 | 19 | |
| 13 | 2020 | 19 | |
| 14 | 2012 | 16 | |
| 15 | Significance of Trust and Loyalty during Financial Crisis: A Study on Customer Behavior of Indian Banks | 2010 | 15 |
| 16 | 2019 | 15 | |
| 17 | 2021 | 12 | |
| 18 | 2018 | 11 | |
| 19 | 2019 | 6 | |
| 20 | 2021 | 6 |
About Madhurima Deb
Madhurima Deb is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Information Systems and Management, having authored 33 papers that have together received 665 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (17 papers), Digital Marketing and Social Media (12 papers), Consumer Retail Behavior Studies (9 papers), Technology Adoption and User Behaviour (5 papers), Media Influence and Health (3 papers), Media, Gender, and Advertising (2 papers) and Corporate Identity and Reputation (2 papers). The work is most often cited by research in Marketing (342 citations), Information Systems and Management (190 citations), Organizational Behavior and Human Resource Management (213 citations), Business and International Management (17 citations) and Sociology and Political Science (341 citations). Madhurima Deb has collaborated with scholars based in India, United States and New Zealand. Frequent co-authors include Aarti Agrawal, Himadri Roy Chaudhuri, Vinay Sharma, Kavita Chavali, Padma Panchapakesan, Yupal Shukla, Sita Mishra and Vibha Arora. Their work appears in journals such as Current Issues in Tourism, Journal of Asia Business Studies, Journal of Destination Marketing & Management, International Journal of Retail & Distribution Management and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.