Madhurima Deb

847 total citations
33 papers, 634 citations indexed

About

Madhurima Deb is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Madhurima Deb has authored 33 papers receiving a total of 634 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 14 papers in Sociology and Political Science. Recurrent topics in Madhurima Deb's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (17 papers) and Digital Marketing and Social Media (12 papers). Madhurima Deb is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (17 papers) and Digital Marketing and Social Media (12 papers). Madhurima Deb collaborates with scholars based in India, United States and New Zealand. Madhurima Deb's co-authors include Aarti Agrawal, Himadri Roy Chaudhuri, Vinay Sharma, Kavita Chavali, Padma Panchapakesan, Sita Mishra and Vibha Arora and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Current Issues in Tourism.

In The Last Decade

Madhurima Deb

31 papers receiving 603 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Madhurima Deb India 15 333 329 206 188 81 33 634
Grégory Bressolles France 15 310 0.9× 330 1.0× 298 1.4× 244 1.3× 108 1.3× 30 725
Julio Jiménez Martínez Spain 17 403 1.2× 301 0.9× 182 0.9× 308 1.6× 80 1.0× 38 693
Preeti Nayal India 9 278 0.8× 266 0.8× 126 0.6× 172 0.9× 69 0.9× 10 568
Bijoylaxmi Sarmah India 10 589 1.8× 410 1.2× 207 1.0× 271 1.4× 73 0.9× 21 821
Reza Marvi United Kingdom 14 323 1.0× 302 0.9× 188 0.9× 101 0.5× 115 1.4× 32 708
Laee Choi United States 13 356 1.1× 329 1.0× 314 1.5× 156 0.8× 86 1.1× 25 706
Georg Fassott Germany 7 251 0.8× 199 0.6× 182 0.9× 180 1.0× 119 1.5× 11 584
Silke Bambauer-Sachse Switzerland 14 441 1.3× 459 1.4× 195 0.9× 145 0.8× 48 0.6× 23 675
Souad Djelassi France 10 255 0.8× 349 1.1× 228 1.1× 175 0.9× 73 0.9× 20 646

Countries citing papers authored by Madhurima Deb

Since Specialization
Citations

This map shows the geographic impact of Madhurima Deb's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhurima Deb with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhurima Deb more than expected).

Fields of papers citing papers by Madhurima Deb

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Madhurima Deb. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhurima Deb. The network helps show where Madhurima Deb may publish in the future.

Co-authorship network of co-authors of Madhurima Deb

This figure shows the co-authorship network connecting the top 25 collaborators of Madhurima Deb. A scholar is included among the top collaborators of Madhurima Deb based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Madhurima Deb. Madhurima Deb is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mishra, Sita, et al.. (2025). Role of Consumer Minimalism and Psychological Ownership in Consumption Behavior. International Journal of Consumer Studies. 49(3).
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Deb, Madhurima, et al.. (2023). Sustainable practices, mindfulness, tranquility, and well-being: A mixed-method approach. Journal of Destination Marketing & Management. 30. 100816–100816. 2 indexed citations
5.
Deb, Madhurima, et al.. (2022). Multi-homing in B2B services: a psychological perspective. Journal of Business and Industrial Marketing. 37(10). 2116–2140. 1 indexed citations
6.
Deb, Madhurima, et al.. (2021). Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic. Current Issues in Tourism. 25(11). 1748–1766. 42 indexed citations
7.
Deb, Madhurima, et al.. (2021). Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce. Quality Management Journal. 28(3). 156–174. 5 indexed citations
8.
Deb, Madhurima, et al.. (2020). On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context. Journal of Internet Commerce. 20(1). 84–112. 30 indexed citations
9.
Deb, Madhurima. (2020). An empirical investigation on heritage destination positioning and loyalty. Current Issues in Tourism. 24(12). 1735–1748. 19 indexed citations
10.
Deb, Madhurima, et al.. (2019). Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism. Theoretical Economics Letters. 9(4). 834–851. 6 indexed citations
11.
Sharma, Vinay & Madhurima Deb. (2019). Knowledge Management through Technology: Exploring Extant Research Using nVivo. Theoretical Economics Letters. 9(4). 761–770. 3 indexed citations
12.
Deb, Madhurima, et al.. (2019). Cause-Related Marketing and Its Impact on Buying Intention. Theoretical Economics Letters. 9(6). 2139–2151. 3 indexed citations
13.
Deb, Madhurima, et al.. (2019). Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism. VINE Journal of Information and Knowledge Management Systems. 50(2). 329–348. 13 indexed citations
14.
Deb, Madhurima & Aarti Agrawal. (2017). Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion. Journal of Asia Business Studies. 11(1). 22–40. 50 indexed citations
15.
Deb, Madhurima & Himadri Roy Chaudhuri. (2014). Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products. Marketing Intelligence & Planning. 32(5). 646–664. 19 indexed citations
16.
Deb, Madhurima, et al.. (2014). An empirical examination of customers’ adoption of m-banking in India. Marketing Intelligence & Planning. 32(4). 475–494. 158 indexed citations
17.
Deb, Madhurima, et al.. (2013). Critical Analysis of Seller-Customer Bonding: Perception, Retention, Orientation and Status. Journal of Management Policy and Practice. 14(1). 90–104. 5 indexed citations
18.
Deb, Madhurima. (2013). An integrated framework to serve the bottom of pyramid. International Journal of Business and Globalisation. 11(2). 171–171. 3 indexed citations
19.
Deb, Madhurima. (2012). Evaluation of customer's mall preferences in India using fuzzy AHP approach. Journal of Advances in Management Research. 9(1). 29–44. 25 indexed citations
20.
Deb, Madhurima & Kavita Chavali. (2010). Significance of Trust and Loyalty during Financial Crisis: A Study on Customer Behavior of Indian Banks. South Asian Journal of Management. 17(1). 43. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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