Tracy Harmon

424 total citations
7 papers, 308 citations indexed

About

Tracy Harmon is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Tracy Harmon has authored 7 papers receiving a total of 308 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Marketing and 2 papers in Strategy and Management. Recurrent topics in Tracy Harmon's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Obesity, Physical Activity, Diet (1 paper). Tracy Harmon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Obesity, Physical Activity, Diet (1 paper). Tracy Harmon collaborates with scholars based in United States. Tracy Harmon's co-authors include Merlyn A. Griffiths, James R. Stock, Stefanie L. Boyer, Mary C. Gilly, David J. Ortinau and Anand Kumar and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing and Journal of Business and Industrial Marketing.

In The Last Decade

Tracy Harmon

6 papers receiving 284 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Tracy Harmon United States	3	188	117	52	43	42	7	308
Fred K. Weigel United States	8	40 0.2×	41 0.4×	15 0.3×	33 0.8×	15 0.4×	15	212
Eunjung Hyun South Korea	7	118 0.6×	10 0.1×	7 0.1×	71 1.7×	24 0.6×	23	280
Dragos Vieru Canada	5	44 0.2×	48 0.4×	3 0.1×	9 0.2×	22 0.5×	32	159
Cynthia Jeffrey United States	12	113 0.6×	34 0.3×		31 0.7×	27 0.6×	24	341
Pernilla Ingelsson Sweden	11	151 0.8×	177 1.5×		24 0.6×	82 2.0×	52	313
Roberto Simonetti United Kingdom	8	74 0.4×	10 0.1×	8 0.2×	17 0.4×	6 0.1×	14	244
John Seddon United Kingdom	7	62 0.3×	86 0.7×	1 0.0×	21 0.5×	46 1.1×	15	215
Benoît Journé France	10	48 0.3×	30 0.3×	3 0.1×	2 0.0×	60 1.4×	35	291
Victor B. Wayhan United States	7	197 1.0×	199 1.7×		42 1.0×	101 2.4×	8	340
Weon Sang Yoo South Korea	7	112 0.6×	139 1.2×		182 4.2×	29 0.7×	18	291

Countries citing papers authored by Tracy Harmon

Since Specialization

Citations

This map shows the geographic impact of Tracy Harmon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tracy Harmon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tracy Harmon more than expected).

Fields of papers citing papers by Tracy Harmon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tracy Harmon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tracy Harmon. The network helps show where Tracy Harmon may publish in the future.

Co-authorship network of co-authors of Tracy Harmon

This figure shows the co-authorship network connecting the top 25 collaborators of Tracy Harmon. A scholar is included among the top collaborators of Tracy Harmon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tracy Harmon. Tracy Harmon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

7 of 7 papers shown

1.

Griffiths, Merlyn A., Tracy Harmon, & Mary C. Gilly. (2011). Hubble Bubble Trouble: The Need for Education about and Regulation of Hookah Smoking. Journal of Public Policy & Marketing. 30(1). 119–132. 63 indexed citations

2.

Harmon, Tracy, Anand Kumar, & David J. Ortinau. (2009). Multiple Motives, Multiple Selves: What Motivates Consumption. ACR North American Advances. 1 indexed citations

3.

Harmon, Tracy, Anand Kumar, & David J. Ortinau. (2009). When the Ingroup Fails to Indicate Brand Meaning: Exploring the Role of Identity Centrality in Self-Brand Connections. ACR North American Advances. 2 indexed citations

4.

Griffiths, Merlyn A. & Tracy Harmon. (2009). Advice From a Caterpillar: Mainstreaming Hookah Consumption Into American Pop Culture. ACR North American Advances. 2 indexed citations

5.

Stock, James R., Stefanie L. Boyer, & Tracy Harmon. (2009). Research opportunities in supply chain management. Journal of the Academy of Marketing Science. 38(1). 32–41. 159 indexed citations

6.

Harmon, Tracy & Merlyn A. Griffiths. (2008). Franchisee perceived relationship value. Journal of Business and Industrial Marketing. 23(4). 256–263. 81 indexed citations

7.

Harmon, Tracy. (2007). Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections. Digital Commons - University of South Florida (University of South Florida).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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