Susan Auty
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Literature and Literary Theory top 2%
- Gender Studies top 5%
- Co-authors
- Charlie LewisRichard ElliottHaiming HangLaura OwenMoniek BuijzenDamon BerridgeGeoff EastonL.N. Owen
- Topics
- Consumer Behavior in Brand Consumption and Identification (6 papers)Media, Gender, and Advertising (5 papers)Media Influence and Health (5 papers)
- Partner nations
- United KingdomGhana
In The Last Decade
Susan Auty
19 papers receiving 766 citations
Peers
Comparison fields: 5 of 78
- Marketing 605
- Sociology and Political Science 353
- Organizational Behavior and Human Resource Management 166
- Literature and Literary Theory 136
- Gender Studies 130
Countries citing papers authored by Susan Auty
This map shows the geographic impact of Susan Auty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Auty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Auty more than expected).
Fields of papers citing papers by Susan Auty
This network shows the impact of papers produced by Susan Auty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Auty. The network helps show where Susan Auty may publish in the future.
Co-authorship network of co-authors of Susan Auty
This figure shows the co-authorship network connecting the top 25 collaborators of Susan Auty. A scholar is included among the top collaborators of Susan Auty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan Auty. Susan Auty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 1 | |
| 3 | 67 | |
| 4 | The Role of Personal Salience in Childrens Implicit Processing of Brand Placements in Movies | 4 |
| 5 | 59 | |
| 6 | Video Games, Processing Fluency and Choice: Exploring Product Placement in New Media | 0 |
| 7 | Investigating Product Placement in Video Games: the Effect of Mood on Children’S Choice | 3 |
| 8 | 17 | |
| 9 | 13 | |
| 10 | 220 | |
| 11 | Processing and perceptions of product placements: do men and women watch the same movie? | 2 |
| 12 | Being like or being liked: identity vs. approval in a social context | 41 |
| 13 | 23 | |
| 14 | Social identity and the meaning of fashion brands | 18 |
| 15 | 171 | |
| 16 | 4 | |
| 17 | 1 | |
| 18 | 28 | |
| 19 | 205 | |
| 20 | 8 |
About Susan Auty
Susan Auty is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Gender Studies, having authored 20 papers that have together received 889 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (5 papers) and Media Influence and Health (5 papers). The work is most often cited by research in Marketing (605 citations), Tourism, Leisure and Hospitality Management (55 citations) and Museology (73 citations). Susan Auty has collaborated with scholars based in United Kingdom and Ghana. Frequent co-authors include Charlie Lewis, Richard Elliott, Haiming Hang, Laura Owen, Moniek Buijzen, Damon Berridge, Geoff Easton and L.N. Owen. Their work appears in journals such as Industrial Marketing Management, Psychology and Marketing and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.