Susan Auty

1.3k total citations
20 papers, 889 citations indexed

About

Susan Auty is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Susan Auty has authored 20 papers receiving a total of 889 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Literature and Literary Theory. Recurrent topics in Susan Auty's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (5 papers) and Media Influence and Health (5 papers). Susan Auty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (5 papers) and Media Influence and Health (5 papers). Susan Auty collaborates with scholars based in United Kingdom and Ghana. Susan Auty's co-authors include Charlie Lewis, Richard Elliott, Haiming Hang, Laura Owen, Moniek Buijzen, Damon Berridge, Geoff Easton and L.N. Owen and has published in prestigious journals such as Industrial Marketing Management, Psychology and Marketing and Journal of Consumer Psychology.

In The Last Decade

Susan Auty

19 papers receiving 766 citations

Peers

Susan Auty

MARKE

SPS

OBHRM

LLT

Kenneth D. Bahn United States

Anne M. Brumbaugh United States

Kay M. Palan United States

Joyce M. Wolburg United States

Dick Mizerski Australia

Deborah D. Heisley United States

Carolyn Tripp United States

Carol M. Motley United States

Thyra Uth Thomsen Denmark

Tommy E. Whittler United States

Kenneth D. Bahn United States

Susan Auty

630 ×1.0

MARKE

283 ×0.8

SPS

156 ×0.9

OBHRM

48 ×0.4

LLT

90 ×0.7

Citations per year, relative to Susan Auty Susan Auty (= 1×) peers Kenneth D. Bahn

Countries citing papers authored by Susan Auty

Since Specialization

Citations

This map shows the geographic impact of Susan Auty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Auty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Auty more than expected).

Fields of papers citing papers by Susan Auty

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan Auty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Auty. The network helps show where Susan Auty may publish in the future.

Co-authorship network of co-authors of Susan Auty

This figure shows the co-authorship network connecting the top 25 collaborators of Susan Auty. A scholar is included among the top collaborators of Susan Auty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan Auty. Susan Auty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Owen, L.N., Charlie Lewis, Susan Auty, & Moniek Buijzen. (2013). Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?. Journal of Public Policy & Marketing. 32(2). 195–206. 4 indexed citations

Owen, Laura, Haiming Hang, Charlie Lewis, & Susan Auty. (2012). Children’s Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency. 83–110. 1 indexed citations

Owen, Laura, Charlie Lewis, Susan Auty, & Moniek Buijzen. (2012). Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?. Journal of Public Policy & Marketing. 32(2). 195–206. 67 indexed citations

Owen, Laura, Charlie Lewis, Susan Auty, & Moniek Buijzen. (2010). The Role of Personal Salience in Childrens Implicit Processing of Brand Placements in Movies. 4 indexed citations

Hang, Haiming & Susan Auty. (2010). Children playing branded video games: The impact of interactivity on product placement effectiveness. Journal of Consumer Psychology. 21(1). 65–72. 59 indexed citations

Hang, Haiming & Susan Auty. (2009). Video Games, Processing Fluency and Choice: Exploring Product Placement in New Media. ACR North American Advances.

Hang, Haiming & Susan Auty. (2007). Investigating Product Placement in Video Games: the Effect of Mood on Children’S Choice. ACR European Advances. 3 indexed citations

Owen, Laura, Susan Auty, Charlie Lewis, & Damon Berridge. (2007). Children's understanding of advertising: an investigation using verbal and pictorially cued methods. Infant and Child Development. 16(6). 617–628. 17 indexed citations

Auty, Susan & Charlie Lewis. (2004). The “Delicious Paradox”: Preconscious Processing of Product Placements by Children. 128–144. 13 indexed citations

10.

Auty, Susan & Charlie Lewis. (2004). Exploring children's choice: The reminder effect of product placement. Psychology and Marketing. 21(9). 697–713. 220 indexed citations

11.

Auty, Susan, et al.. (2003). Processing and perceptions of product placements: do men and women watch the same movie?. Lancaster EPrints (Lancaster University). 2 indexed citations

12.

Auty, Susan & Richard Elliott. (2001). Being like or being liked: identity vs. approval in a social context. Lancaster EPrints (Lancaster University). 41 indexed citations

13.

Auty, Susan, et al.. (1999). “Tribal warfare” and gaps affecting internal service quality. International Journal of Service Industry Management. 10(1). 7–22. 23 indexed citations

14.

Auty, Susan, et al.. (1998). Social identity and the meaning of fashion brands. Lancaster EPrints (Lancaster University). 18 indexed citations

15.

Auty, Susan & Richard Elliott. (1998). Fashion involvement, self‐monitoring and the meaning of brands. Journal of Product & Brand Management. 7(2). 109–123. 171 indexed citations

16.

Auty, Susan. (1996). Designing and Testing a Resource-Based Method for Setting Professional Fees. Journal of Professional Services Marketing. 13(2). 71–92. 4 indexed citations

17.

Auty, Susan. (1996). Designing and testing a resource-based method for setting professional fees. Services Marketing Quarterly. 13(2). 71–92. 1 indexed citations

18.

Auty, Susan. (1995). Using conjoint analysis in industrial marketing: The role of judgment. Industrial Marketing Management. 24(3). 191–206. 28 indexed citations

19.

Auty, Susan. (1992). Consumer Choice and Segmentation in the Restaurant Industry. Service Industries Journal. 12(3). 324–339. 205 indexed citations

20.

Auty, Susan & Geoff Easton. (1990). Patterns of Competition: A Study of Local Restaurants. Marketing Intelligence & Planning. 8(1). 27–33. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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