Saroj Kumar Datta

807 total citations
28 papers, 566 citations indexed

About

Saroj Kumar Datta is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Economics and Econometrics. According to data from OpenAlex, Saroj Kumar Datta has authored 28 papers receiving a total of 566 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 7 papers in Economics and Econometrics. Recurrent topics in Saroj Kumar Datta's work include Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (5 papers). Saroj Kumar Datta is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (5 papers). Saroj Kumar Datta collaborates with scholars based in India, Sweden and Italy. Saroj Kumar Datta's co-authors include Ashutosh Muduli, Francesco Caputo, Marialuisa Saviano, Ratri Parida, Vinita Kaura, Neha Gahlawat, Subhash C. Kundu, Sheeba Kapil and Priyanka Jain and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Product & Brand Management and Asia Pacific Journal of Marketing and Logistics.

In The Last Decade

Saroj Kumar Datta

24 papers receiving 503 citations

Peers

Saroj Kumar Datta

MARKE

OBHRM

SPS

ISM

Mintarti Rahayu Indonesia

Marhana Mohamed Anuar Malaysia

Nor Azila Mohd Noor Malaysia

Muharrem Tuna Türkiye

Jasmina Dlačić Croatia

Mahmood Rehmani Pakistan

Abdulalem Mohammed Saudi Arabia

Tariq Jalees Pakistan

Carolyn Findley Musgrove United States

Esra AlDhaen Bahrain

Mintarti Rahayu Indonesia

Saroj Kumar Datta

205 ×0.6

MARKE

188 ×1.0

OBHRM

155 ×1.1

SPS

118 ×1.2

42 ×0.5

ISM

Citations per year, relative to Saroj Kumar Datta Saroj Kumar Datta (= 1×) peers Mintarti Rahayu

Countries citing papers authored by Saroj Kumar Datta

Since Specialization

Citations

This map shows the geographic impact of Saroj Kumar Datta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Saroj Kumar Datta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Saroj Kumar Datta more than expected).

Fields of papers citing papers by Saroj Kumar Datta

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Saroj Kumar Datta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Saroj Kumar Datta. The network helps show where Saroj Kumar Datta may publish in the future.

Co-authorship network of co-authors of Saroj Kumar Datta

This figure shows the co-authorship network connecting the top 25 collaborators of Saroj Kumar Datta. A scholar is included among the top collaborators of Saroj Kumar Datta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Saroj Kumar Datta. Saroj Kumar Datta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Datta, Saroj Kumar, et al.. (2017). Factors influencing prescribing decisions among physicians: an empirical study on generic drugs. International Journal of Pharmaceutical and Healthcare Marketing. 11(4). 330–360. 12 indexed citations

Muduli, Ashutosh, et al.. (2016). High Performance Work System in India: Examining the Role of Employee Engagement. Journal of Asia-Pacific Business. 17(2). 130–150. 60 indexed citations

Kundu, Subhash C., et al.. (2016). Impact of workplace characteristics on work-family conflict of dual-career couples. International journal of organizational analysis. 24(5). 883–907. 22 indexed citations

Datta, Saroj Kumar, et al.. (2016). The emerged trends in consumers' co-creation: a conceptual framework for extending or creating the brand. J for International Business and Entrepreneurship Development. 9(2). 190–190. 1 indexed citations

Datta, Saroj Kumar, et al.. (2015). Assessing the effects of service quality and customers satisfaction a study of hotels in Arusha as a tourism destination. ZENITH International Journal of Multidisciplinary Research. 5(6). 168–181. 3 indexed citations

Datta, Saroj Kumar, et al.. (2015). Reliability of the online payment process and its impact on online purchase behaviour. International Journal of Technology Marketing. 10(4). 396–396.

Datta, Saroj Kumar, et al.. (2014). Customer Loyalty Towards Internet Banking: Some Survey Evidence for Banks in India. SSRN Electronic Journal. 37–50.

Datta, Saroj Kumar, et al.. (2014). Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'. International Journal of Indian Culture and Business Management. 9(3). 316–316. 32 indexed citations

Datta, Saroj Kumar, et al.. (2014). A Scale for Measuring Internet Banking Service Quality. Journal of Electronic Commerce in Organizations. 12(3). 12–39. 4 indexed citations

10.

Jain, Priyanka, et al.. (2014). Awareness and attitude towards corporate social responsibility. International Journal of Law and Management. 56(3). 231–246. 4 indexed citations

11.

Datta, Saroj Kumar, et al.. (2013). An Empirical Study of the Effects of Consumer Knowledge on Fit Perception in Brand Extension Success. SSRN Electronic Journal. 10(1). 37. 2 indexed citations

12.

Datta, Saroj Kumar, et al.. (2012). Impact of Service Quality on Satisfaction in the Indian Banking Sector. SSRN Electronic Journal. 8 indexed citations

13.

Kaura, Vinita & Saroj Kumar Datta. (2012). Impact of Service Quality on Satisfaction in the Indian Banking Sector. 11(3). 38. 14 indexed citations

14.

Datta, Saroj Kumar, et al.. (2012). A Comparative Evaluation of Customer Perception and Satisfaction of M-banking and I-banking. Journal of Transnational Management. 17(2). 118–136. 8 indexed citations

15.

Datta, Saroj Kumar, et al.. (2011). Pro-environmental Concern Influencing Green Buying: A Study on Indian Consumers. International Journal of Business and Management. 6(6). 122 indexed citations

16.

Datta, Saroj Kumar, et al.. (2011). The effect of country of origin on brand equity: an empirical study on generic drugs. Journal of Product & Brand Management. 20(2). 130–140. 75 indexed citations

17.

Datta, Saroj Kumar, et al.. (2011). The effect of perceived quality on brand equity: an empirical study on generic drugs. Asia Pacific Journal of Marketing and Logistics. 23(5). 604–625. 46 indexed citations

18.

Datta, Saroj Kumar, et al.. (2010). Indian Sports Celebrities as Brand Endorsers: An Analysis Based on ‘Q’ Score Technique. SSRN Electronic Journal. 3 indexed citations

19.

Datta, Saroj Kumar, et al.. (2010). The Success Story of Voluntary Retirement Scheme in National Carbon Company: A Unit of Eveready Industries India Ltd. American Journal of Economics and Business Administration. 2(2). 157–159. 4 indexed citations

20.

Datta, Saroj Kumar, et al.. (2005). Business process re_engineering as a driver of customer satisfaction a study with reference to selected Indian nationalized banks. Shodhganga.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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