Sara Hanson

419 total citations
14 papers, 274 citations indexed

About

Sara Hanson is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sara Hanson has authored 14 papers receiving a total of 274 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sara Hanson's work include Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Sara Hanson is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Sara Hanson collaborates with scholars based in United States, Norway and Hong Kong. Sara Hanson's co-authors include Hong Yuan, Lan Jiang, Darren W. Dahl, Jeffrey R. Carlson, Jun Ye, Nagesh N. Murthy, Joseph Pancras, William T. Ross, Monika Kukar‐Kinney and Catherine A. Armstrong Soule and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Sara Hanson

12 papers receiving 263 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sara Hanson United States	7	190	144	67	49	32	14	274
Ludovica Cesareo Italy	8	176 0.9×	153 1.1×	46 0.7×	47 1.0×	25 0.8×	13	307
Esmeralda Crespo‐Almendros Spain	10	174 0.9×	191 1.3×	64 1.0×	89 1.8×	41 1.3×	23	321
Sahar Mousavi United Kingdom	7	208 1.1×	161 1.1×	76 1.1×	79 1.6×	33 1.0×	8	308
Gustav Medberg Finland	5	148 0.8×	153 1.1×	87 1.3×	32 0.7×	23 0.7×	6	266
Enping Mai United States	8	214 1.1×	146 1.0×	81 1.2×	78 1.6×	42 1.3×	15	304
Eduardo Moraes Sarmento Portugal	9	256 1.3×	177 1.2×	101 1.5×	56 1.1×	26 0.8×	29	348
Davood Ghorbanzadeh Iran	10	266 1.4×	189 1.3×	102 1.5×	85 1.7×	14 0.4×	31	357
Lee Heng Wei Malaysia	6	164 0.9×	157 1.1×	95 1.4×	85 1.7×	35 1.1×	16	311
Eunkyoung Han South Korea	9	137 0.7×	101 0.7×	26 0.4×	55 1.1×	55 1.7×	26	247
Michelle Willis United Kingdom	8	131 0.7×	110 0.8×	60 0.9×	53 1.1×	17 0.5×	17	248

Countries citing papers authored by Sara Hanson

Since Specialization

Citations

This map shows the geographic impact of Sara Hanson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sara Hanson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sara Hanson more than expected).

Fields of papers citing papers by Sara Hanson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sara Hanson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sara Hanson. The network helps show where Sara Hanson may publish in the future.

Co-authorship network of co-authors of Sara Hanson

This figure shows the co-authorship network connecting the top 25 collaborators of Sara Hanson. A scholar is included among the top collaborators of Sara Hanson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sara Hanson. Sara Hanson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

14 of 14 papers shown

Hanson, Sara, et al.. (2025). The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising. Journal of Advertising Research. 65(2). 190–201. 5 indexed citations

Hanson, Sara, et al.. (2024). Tipping privacy: The detrimental impact of observation on non-tip responses. Journal of Business Research. 186. 115008–115008.

Hanson, Sara, et al.. (2024). Innovative organizations’ CSR signaling: Consumer perceptions, expectations, and outcomes. Journal of Business Research. 186. 115041–115041. 2 indexed citations

Reich, Brandon & Sara Hanson. (2024). Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association. Journal of Consumer Research. 52(3). 597–618.

Hanson, Sara, et al.. (2023). Tipping, Disrupted: The Multi-Stakeholder Digital Tipped Service Journey. Journal of Service Research. 26(3). 389–404. 20 indexed citations

Hanson, Sara, Monika Kukar‐Kinney, & Hong Yuan. (2021). Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism. Psychology and Marketing. 38(11). 2102–2121. 14 indexed citations

Carlson, Jeffrey R., et al.. (2021). Social media advertising: How online motivations and congruency influence perceptions of trust. Journal of Consumer Behaviour. 21(2). 197–213. 28 indexed citations

Hanson, Sara, et al.. (2020). Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?. Journal of Service Research. 24(1). 66–83. 31 indexed citations

Jiang, Lan, Matthew O’Hern, & Sara Hanson. (2019). Who's got my back? Comparing consumers' reactions to peer‐provided and firm‐provided customer support. Psychology and Marketing. 37(1). 99–113. 6 indexed citations

10.

Soule, Catherine A. Armstrong & Sara Hanson. (2018). Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior. Journal of the Association for Consumer Research. 3(3). 260–276. 6 indexed citations

11.

Hanson, Sara, Lan Jiang, & Darren W. Dahl. (2018). Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis. Journal of the Academy of Marketing Science. 47(2). 349–367. 75 indexed citations

12.

Hanson, Sara, Lan Jiang, Jun Ye, & Nagesh N. Murthy. (2018). Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities. Journal of Brand Management. 26(1). 21–34. 27 indexed citations

13.

Hanson, Sara & Hong Yuan. (2017). Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment. Journal of the Academy of Marketing Science. 46(4). 768–787. 57 indexed citations

14.

Hanson, Sara & Lan Jiang. (2015). The low status advantage: the effect of status structure on participation in an online community. Electronic Markets. 26(3). 233–244. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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