Lily Gao

427 total citations
14 papers, 303 citations indexed

About

Lily Gao is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Lily Gao has authored 14 papers receiving a total of 303 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. Recurrent topics in Lily Gao's work include Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). Lily Gao is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). Lily Gao collaborates with scholars based in Spain, Netherlands and China. Lily Gao's co-authors include Iguácel Melero‐Polo, F. Javier Sesé, Jesús Cambra‐Fierro, Iguácel Melero, Evert de Haan, María Eugenia López-Pérez, María Fuentes Blasco, Lia Patrício, Naixue Xiong and Liping Gao and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Lily Gao

14 papers receiving 286 citations

Peers

Lily Gao

MARKE

OBHRM

SPS

ISM

Drew Franklin New Zealand

Birgit Andrine Apenes Solem Norway

Manel Hamouda Tunisia

Sujo Thomas India

Gustav Medberg Finland

Sander F. M. Beckers Netherlands

Hong Yuan United States

Esther Swilley United States

İsmet Anıtsal United States

Francisco José Cossío-Silva Spain

Drew Franklin New Zealand

Lily Gao

149 ×0.8

MARKE

104 ×0.8

OBHRM

164 ×1.4

SPS

43 ×0.8

ISM

45 ×1.2

Citations per year, relative to Lily Gao Lily Gao (= 1×) peers Drew Franklin

Countries citing papers authored by Lily Gao

Since Specialization

Citations

This map shows the geographic impact of Lily Gao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lily Gao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lily Gao more than expected).

Fields of papers citing papers by Lily Gao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lily Gao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lily Gao. The network helps show where Lily Gao may publish in the future.

Co-authorship network of co-authors of Lily Gao

This figure shows the co-authorship network connecting the top 25 collaborators of Lily Gao. A scholar is included among the top collaborators of Lily Gao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lily Gao. Lily Gao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Gao, Lily, et al.. (2024). Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence. Studies in Higher Education. 49(12). 2772–2796. 18 indexed citations

Cambra‐Fierro, Jesús, Lily Gao, Iguácel Melero‐Polo, & Lia Patrício. (2022). Theories, constructs, and methodologies to study COVID-19 in the service industries. Service Industries Journal. 42(7-8). 551–582. 17 indexed citations

Cambra‐Fierro, Jesús, María Fuentes Blasco, Lily Gao, María Eugenia López-Pérez, & Iguácel Melero‐Polo. (2022). Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China. Asia Pacific Journal of Tourism Research. 27(9). 907–924. 6 indexed citations

Cambra‐Fierro, Jesús, Lily Gao, María Eugenia López-Pérez, & Iguácel Melero‐Polo. (2022). How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications. Service Industries Journal. 42(9-10). 653–687. 6 indexed citations

Gao, Lily, Evert de Haan, Iguácel Melero‐Polo, & F. Javier Sesé. (2022). Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention. Journal of the Academy of Marketing Science. 51(2). 334–371. 27 indexed citations

Cambra‐Fierro, Jesús, et al.. (2021). The influence of communication in destination imagery during COVID-19. Journal of Retailing and Consumer Services. 64. 102817–102817. 25 indexed citations

Gao, Lily, et al.. (2021). Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context. Journal of Business and Industrial Marketing. 37(11). 2260–2277. 9 indexed citations

Cambra‐Fierro, Jesús, et al.. (2021). How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. Journal of Retailing and Consumer Services. 61. 102578–102578. 30 indexed citations

Cambra‐Fierro, Jesús, Lily Gao, & Iguácel Melero‐Polo. (2020). The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. Journal of Business Research. 125. 103–119. 16 indexed citations

10.

Gao, Lily, Iguácel Melero‐Polo, & F. Javier Sesé. (2019). Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence. Journal of Service Research. 23(2). 174–193. 59 indexed citations

11.

Gao, Lily, et al.. (2019). La experiencia del cliente como modelo de negocio en la era digital: El caso del sector financiero. SHILAP Revista de lepidopterología. 35–66. 1 indexed citations

12.

Gao, Lily, Iguácel Melero, & F. Javier Sesé. (2019). Multichannel integration along the customer journey: a systematic review and research agenda. Service Industries Journal. 40(15-16). 1087–1118. 50 indexed citations

13.

Cambra‐Fierro, Jesús, Lily Gao, Iguácel Melero‐Polo, & F. Javier Sesé. (2019). What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness. Electronic Commerce Research and Applications. 35. 100855–100855. 37 indexed citations

14.

Gao, Liping, et al.. (2015). Consistency maintenance of compound operations in real-time collaborative environments. Computers & Electrical Engineering. 50. 217–235. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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