Brandon Reich

1.4k total citations · 1 hit paper
15 papers, 986 citations indexed

About

Brandon Reich is a scholar working on Sociology and Political Science, Marketing and Cognitive Neuroscience. According to data from OpenAlex, Brandon Reich has authored 15 papers receiving a total of 986 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Cognitive Neuroscience. Recurrent topics in Brandon Reich's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Psychology of Moral and Emotional Judgment (5 papers) and Social and Intergroup Psychology (4 papers). Brandon Reich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Psychology of Moral and Emotional Judgment (5 papers) and Social and Intergroup Psychology (4 papers). Brandon Reich collaborates with scholars based in United States and Italy. Brandon Reich's co-authors include Matthew Pittman, Catherine A. Armstrong Soule, Joshua T. Beck, John A. Price, Sean M. Laurent, Jeanine Skorinko, Francesco Testa, Michael V. Russo, Aaron McDonald and T. Bettina Cornwell and has published in prestigious journals such as Journal of Consumer Research, Computers in Human Behavior and Personality and Social Psychology Bulletin.

In The Last Decade

Brandon Reich

13 papers receiving 938 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words

2016 596 citations Matthew Pittman, Brandon Reich Computers in Human Behavior profile →

Peers

Brandon Reich

SPS

MARKE

EDUCA

SP

COMMU

Zhao‐Hong Cheng Taiwan

Christian Hinsch United States

Brigitte Naderer Austria

Suzanna J. Opree Netherlands

Mojisola F. Tiamiyu United States

Élodie Gentina France

Jaehoon Lee United States

Agnès Nairn United Kingdom

Clinton Amos United States

Zhao‐Hong Cheng Taiwan

Brandon Reich

725 ×1.2

SPS

350 ×1.1

MARKE

200 ×1.5

EDUCA

188 ×1.4

SP

61 ×0.5

COMMU

Citations per year, relative to Brandon Reich Brandon Reich (= 1×) peers Zhao‐Hong Cheng

Countries citing papers authored by Brandon Reich

Since Specialization

Citations

This map shows the geographic impact of Brandon Reich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brandon Reich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brandon Reich more than expected).

Fields of papers citing papers by Brandon Reich

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brandon Reich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brandon Reich. The network helps show where Brandon Reich may publish in the future.

Co-authorship network of co-authors of Brandon Reich

This figure shows the co-authorship network connecting the top 25 collaborators of Brandon Reich. A scholar is included among the top collaborators of Brandon Reich based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brandon Reich. Brandon Reich is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

1.

Reich, Brandon, et al.. (2025). Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure. Psychology and Marketing. 42(9). 2421–2429.

2.

Reich, Brandon & Sara Hanson. (2024). Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association. Journal of Consumer Research. 52(3). 597–618.

3.

Reich, Brandon, et al.. (2023). Bought but never used: How and when unused utility reduces subsequent spending. Psychology and Marketing. 40(10). 1953–1964. 1 indexed citations

4.

Reich, Brandon & Sean M. Laurent. (2022). You ought to know: Why consumers think companies can foresee bad (but not good) side effects. Psychology and Marketing. 40(3). 610–623. 2 indexed citations

5.

Laurent, Sean M., Brandon Reich, & Jeanine Skorinko. (2020). Understanding Side-Effect Intentionality Asymmetries: Meaning, Morality, or Attitudes and Defaults?. Personality and Social Psychology Bulletin. 47(3). 410–425. 9 indexed citations

6.

Reich, Brandon, Troy Campbell, & Robert Madrigal. (2019). Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action. Journal of Consumer Psychology. 30(1). 60–76. 14 indexed citations

7.

Laurent, Sean M., Brandon Reich, & Jeanine Skorinko. (2019). Reconstructing the side-effect effect: A new way of understanding how moral considerations drive intentionality asymmetries.. Journal of Experimental Psychology General. 148(10). 1747–1766. 12 indexed citations

8.

Reich, Brandon & Hong Yuan. (2019). A Shared Understanding: Redefining “Sharing” from a Consumer Perspective. The Journal of Marketing Theory and Practice. 27(4). 430–444. 10 indexed citations

9.

Reich, Brandon & Matthew Pittman. (2019). An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media. Journal of Consumer Psychology. 30(4). 660–670. 54 indexed citations

10.

Testa, Francesco, Michael V. Russo, T. Bettina Cornwell, Aaron McDonald, & Brandon Reich. (2018). Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions. Journal of Public Policy & Marketing. 37(1). 152–166. 30 indexed citations

11.

Reich, Brandon, Joshua T. Beck, & John A. Price. (2018). Food as Ideology: Measurement and Validation of Locavorism. Journal of Consumer Research. 80 indexed citations

12.

Pittman, Matthew & Brandon Reich. (2016). Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words. Computers in Human Behavior. 62. 155–167. 596 indexed citations breakdown →

13.

Reich, Brandon & Catherine A. Armstrong Soule. (2016). Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts. Journal of Advertising. 45(4). 441–458. 76 indexed citations

14.

Reich, Brandon, et al.. (2015). And justice for all: Revisiting the Global Belief in a Just World Scale. Personality and Individual Differences. 78. 68–76. 29 indexed citations

15.

Soule, Catherine A. Armstrong & Brandon Reich. (2015). Less is more: is a green demarketing strategy sustainable?. Journal of Marketing Management. 31(13-14). 1403–1427. 73 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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