Ľubica Gajanová

686 total citations
44 papers, 371 citations indexed

About

Ľubica Gajanová is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Ľubica Gajanová has authored 44 papers receiving a total of 371 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Management Science and Operations Research. Recurrent topics in Ľubica Gajanová's work include Impact of AI and Big Data on Business and Society (12 papers), Digital Marketing and Social Media (11 papers) and Marketing and Advertising Strategies (11 papers). Ľubica Gajanová is often cited by papers focused on Impact of AI and Big Data on Business and Society (12 papers), Digital Marketing and Social Media (11 papers) and Marketing and Advertising Strategies (11 papers). Ľubica Gajanová collaborates with scholars based in Slovakia, Romania and Czechia. Ľubica Gajanová's co-authors include Margaréta Nadányiová, Jana Majerová, Anna Křižanová, George Lăzăroiu, Dominika Moravčíková, Jana Klieštiková, Włodzimierz Sroka, Lenka Ližbětinová, Jakub Horák and Katarína Zvaríková and has published in prestigious journals such as SHILAP Revista de lepidopterología, Frontiers in Psychology and Sustainability.

In The Last Decade

Ľubica Gajanová

38 papers receiving 335 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ľubica Gajanová Slovakia 11 137 126 61 51 45 44 371
Margaréta Nadányiová Slovakia 12 178 1.3× 140 1.1× 84 1.4× 80 1.6× 43 1.0× 45 418
Jamshid Ali Turi Pakistan 12 167 1.2× 97 0.8× 90 1.5× 33 0.6× 50 1.1× 35 411
Hafiz Muhammad Usman Khizar Pakistan 12 189 1.4× 150 1.2× 99 1.6× 40 0.8× 54 1.2× 29 499
Nik Alif Amri Nik Hashim‬ Malaysia 11 106 0.8× 116 0.9× 61 1.0× 50 1.0× 28 0.6× 38 323
Dominika Moravčíková Slovakia 6 154 1.1× 80 0.6× 79 1.3× 38 0.7× 29 0.6× 9 283
Anthony Wong Australia 9 142 1.0× 113 0.9× 89 1.5× 29 0.6× 92 2.0× 38 377
Cristinel Constantin Romania 14 82 0.6× 150 1.2× 42 0.7× 67 1.3× 52 1.2× 44 418
Subhasis Ray India 10 182 1.3× 96 0.8× 111 1.8× 32 0.6× 62 1.4× 23 426
Giovanna Del Gaudio Italy 12 109 0.8× 187 1.5× 97 1.6× 67 1.3× 48 1.1× 33 494
Selvan Perumal Malaysia 11 170 1.2× 86 0.7× 107 1.8× 29 0.6× 53 1.2× 46 388

Countries citing papers authored by Ľubica Gajanová

Since Specialization
Citations

This map shows the geographic impact of Ľubica Gajanová's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ľubica Gajanová with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ľubica Gajanová more than expected).

Fields of papers citing papers by Ľubica Gajanová

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ľubica Gajanová. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ľubica Gajanová. The network helps show where Ľubica Gajanová may publish in the future.

Co-authorship network of co-authors of Ľubica Gajanová

This figure shows the co-authorship network connecting the top 25 collaborators of Ľubica Gajanová. A scholar is included among the top collaborators of Ľubica Gajanová based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ľubica Gajanová. Ľubica Gajanová is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Gajanová, Ľubica, et al.. (2024). Understanding How Workplace Dynamics Affect the Psychological Well-Being of University Teachers. Administrative Sciences. 14(12). 336–336. 2 indexed citations
2.
Majerová, Jana, et al.. (2024). Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education. Acta Polytechnica Hungarica. 21(7). 107–121. 2 indexed citations
3.
Lăzăroiu, George, Tom Gedeon, Katarína Valášková, et al.. (2024). Cognitive digital twin-based Internet of Robotic Things, multi-sensory extended reality and simulation modeling technologies, and generative artificial intelligence and cyber–physical manufacturing systems in the immersive industrial metaverse. Equilibrium Quarterly Journal of Economics and Economic Policy. 19(3). 719–748. 12 indexed citations
4.
Majerová, Jana, et al.. (2024). Don't you know that you're toxic? Regression model of a toxic workplace environment identification. JOURNAL OF INTERNATIONAL STUDIES. 17(3). 226–243. 1 indexed citations
5.
Gajanová, Ľubica, et al.. (2023). Concept for the Customer Perspective of the Balanced Scorecard (BSC) System in Bus Transport Companies in the Slovak Republic. Systems. 11(12). 575–575. 2 indexed citations
6.
Gajanová, Ľubica, et al.. (2023). Digital Marketing in the Context of Consumer Behaviour in the ICT Industry: The Case Study of the Slovak Republic. SHILAP Revista de lepidopterología. 6(1). 7–18. 4 indexed citations
7.
Gajanová, Ľubica, et al.. (2023). Is the Concept of Industry 4.0 Still Interesting for Scientists due to the Emergence of Industry 5.0? Bibliometric Analysis. SHILAP Revista de lepidopterología. 20(1). 1–16. 2 indexed citations
8.
9.
Gajanová, Ľubica, Jana Majerová, Margaréta Nadányiová, & George Lăzăroiu. (2021). Legislative Changes and their Impact on Marketing Communication: Evidence from Branding in Healthcare Sector. Academy of strategic management journal. 20(5). 2 indexed citations
10.
Nadányiová, Margaréta, Jana Majerová, & Ľubica Gajanová. (2021). The usage of the CSR concept and its communication in Slovak companies in the process of globalization. SHILAP Revista de lepidopterología. 91. 1024–1024. 4 indexed citations
11.
Nadányiová, Margaréta, Ľubica Gajanová, Jana Majerová, & Lenka Ližbětinová. (2020). Influencer marketing and its impact on consumer lifestyles. SHILAP Revista de lepidopterología. 8(2). 109–120. 19 indexed citations
12.
Nadányiová, Margaréta, Jana Majerová, & Ľubica Gajanová. (2020). Online Marketing Communication Trends in Slovak Hotel Industry. SHILAP Revista de lepidopterología. 17(2). 13–21. 1 indexed citations
13.
Nadányiová, Margaréta, Ľubica Gajanová, & Jana Majerová. (2020). Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification. Sustainability. 12(17). 7118–7118. 35 indexed citations
14.
Gajanová, Ľubica, Margaréta Nadányiová, & George Lăzăroiu. (2020). Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View. Central European Business Review. 9(2). 1–18. 10 indexed citations
15.
Nadányiová, Margaréta, Ľubica Gajanová, Dominika Moravčíková, & Judit Oláh. (2019). The Brand Value and its Impact on Sales in Automotive Industry. SHILAP Revista de lepidopterología. 10(1). 41–49. 6 indexed citations
16.
Gajanová, Ľubica, Jana Klieštiková, & Margaréta Nadányiová. (2019). Application of NFC technology in proximity marketing. 2 indexed citations
17.
Gajanová, Ľubica. (2019). The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic. Marketing and Management of Innovations. 2. 239–252. 4 indexed citations
18.
Gajanová, Ľubica, et al.. (2019). The social recruitment as a new opportunity in the Czech Republic and Slovakia. 14(1). 65–76. 4 indexed citations
19.
Křižanová, Anna, Ľubica Gajanová, & Margaréta Nadányiová. (2018). Design of a CRM Level and Performance Measurement Model. Sustainability. 10(7). 2567–2567. 26 indexed citations
20.
Křižanová, Anna, Ľubica Gajanová, Margaréta Nadányiová, & Katarína Kramárová. (2016). Study of green marketing principles and their implementation in the selected Slovak companies. 6(2). 78–85. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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