Rita Kottász
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
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- Nonprofit Sector and Volunteering 5
- Digital Marketing and Social Media 4
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- Corporate Identity and Reputation 7
- Co-authors
- Roger Bennett (30 shared papers)Rohini Vijaygopal (6 shared papers)Stephen Shaw (4 shared papers)Rehnuma Ali‐Choudhury (2 shared papers)Sharmila Savani (2 shared papers)Helen Gabriel (1 shared paper)Jaywant Singh (1 shared paper)La Toya Quamina (1 shared paper)
- Journals
- Corporate Communications An International Journal (2 papers)Journal of Marketing Management (2 papers)Business & Society (1 paper)Transportation Research Part A Policy and Practice (1 paper)Museum Management and Curatorship (1 paper)
- Partner nations
- United KingdomCanadaUnited States
In The Last Decade
Rita Kottász
44 papers receiving 1.0k citations
Rita Kottász's Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 213
- Organizational Behavior and Human Resource Management 171
- Communication 96
- Physical Therapy, Sports Therapy and Rehabilitation 60
- Automotive Engineering 161
Countries citing papers authored by Rita Kottász
This map shows the geographic impact of Rita Kottász's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rita Kottász with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rita Kottász more than expected).
Fields of papers citing papers by Rita Kottász
This network shows the impact of papers produced by Rita Kottász. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rita Kottász. The network helps show where Rita Kottász may publish in the future.
Co-authors
The 17 scholars most cited alongside Rita Kottász, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 45 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers Hit paper breakdown → | 2020 | 181 |
| 2 | 2019 | 106 | |
| 3 | 2000 | 96 | |
| 4 | 2000 | 75 | |
| 5 | 2004 | 71 | |
| 6 | 2020 | 66 | |
| 7 | 2012 | 55 | |
| 8 | 2004 | 54 | |
| 9 | Reasons for Student Non-Attendance at Lectures and Tutorials: an analysis | 2005 | 51 |
| 10 | 2018 | 45 | |
| 11 | 2006 | 43 | |
| 12 | 2016 | 26 | |
| 13 | 2001 | 25 | |
| 14 | 2008 | 22 | |
| 15 | 2006 | 22 | |
| 16 | 2007 | 18 | |
| 17 | 2011 | 15 | |
| 18 | 2014 | 14 | |
| 19 | 2006 | 13 | |
| 20 | 2021 | 13 |
About Rita Kottász
Rita Kottász is a scholar working on Sociology and Political Science, Strategy and Management, Marketing, Communication and Urban Studies, having authored 45 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Corporate Identity and Reputation (7 papers), Nonprofit Sector and Volunteering (5 papers), Cultural Industries and Urban Development (5 papers), Digital Marketing and Social Media (4 papers), Public Relations and Crisis Communication (4 papers), Art History and Market Analysis (4 papers) and Customer Service Quality and Loyalty (3 papers). The work is most often cited by research in Marketing (213 citations), Organizational Behavior and Human Resource Management (171 citations), Communication (96 citations), Physical Therapy, Sports Therapy and Rehabilitation (60 citations) and Automotive Engineering (161 citations). Rita Kottász has collaborated with scholars based in United Kingdom, Canada and United States. Frequent co-authors include Roger Bennett, Rohini Vijaygopal, Stephen Shaw, Rehnuma Ali‐Choudhury, Sharmila Savani, Helen Gabriel, Jaywant Singh, La Toya Quamina, Benedetta Crisafulli and Roger Bennett. Their work appears in journals such as Corporate Communications An International Journal, Journal of Marketing Management, Business & Society, Transportation Research Part A Policy and Practice and Museum Management and Curatorship.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.