Raphael Odoom

1.2k total citations
42 papers, 784 citations indexed

About

Raphael Odoom is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Raphael Odoom has authored 42 papers receiving a total of 784 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Sociology and Political Science, 17 papers in Strategy and Management and 17 papers in Marketing. Recurrent topics in Raphael Odoom's work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (10 papers). Raphael Odoom is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (10 papers). Raphael Odoom collaborates with scholars based in Ghana, South Africa and Australia. Raphael Odoom's co-authors include Thomas Anning‐Dorson, George Acheampong, John Paul Kosiba, Bedman Narteh, Richard Boateng, Henry Boateng, Emmanuel Awuni Kolog, Ernest Yaw Tweneboah‐Koduah, Samuel Buame and Kojo Kakra Twum and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management and Journal of Brand Management.

In The Last Decade

Raphael Odoom

38 papers receiving 731 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Raphael Odoom Ghana 16 362 253 222 186 167 42 784
Liang Liang China 14 333 0.9× 216 0.9× 142 0.6× 169 0.9× 243 1.5× 42 793
Augusto Rodríguez Orejuela Colombia 14 349 1.0× 383 1.5× 214 1.0× 180 1.0× 352 2.1× 54 1.0k
George C. Shen Taiwan 9 292 0.8× 336 1.3× 164 0.7× 189 1.0× 201 1.2× 11 706
Alireza Nazarian United Kingdom 15 287 0.8× 244 1.0× 98 0.4× 306 1.6× 221 1.3× 51 827
Datis Khajeheian Iran 16 352 1.0× 193 0.8× 129 0.6× 118 0.6× 95 0.6× 42 605
Roberto Mora Cortez Denmark 14 411 1.1× 348 1.4× 137 0.6× 310 1.7× 312 1.9× 29 966
Michael T. Krush United States 13 481 1.3× 315 1.2× 304 1.4× 489 2.6× 242 1.4× 20 1.0k
José Verissímo Portugal 11 472 1.3× 249 1.0× 183 0.8× 102 0.5× 113 0.7× 24 721
Sarra Berraies Tunisia 17 217 0.6× 158 0.6× 198 0.9× 346 1.9× 289 1.7× 37 919
Md Afnan Hossain Bangladesh 17 294 0.8× 365 1.4× 140 0.6× 149 0.8× 220 1.3× 30 886

Countries citing papers authored by Raphael Odoom

Since Specialization
Citations

This map shows the geographic impact of Raphael Odoom's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raphael Odoom with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raphael Odoom more than expected).

Fields of papers citing papers by Raphael Odoom

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Raphael Odoom. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Raphael Odoom. The network helps show where Raphael Odoom may publish in the future.

Co-authorship network of co-authors of Raphael Odoom

This figure shows the co-authorship network connecting the top 25 collaborators of Raphael Odoom. A scholar is included among the top collaborators of Raphael Odoom based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Raphael Odoom. Raphael Odoom is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mahmoud, Mahmoud Abdulai, et al.. (2025). Technology meets agriculture: will green knowledge management and green intellectual capital be the game changer for sustainable farming among rural women. International Journal of Productivity and Performance Management. 74(10). 3551–3576. 1 indexed citations
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Abakah, Emmanuel Joel Aikins, Raphael Odoom, Mohammad Abdullah, Chi‐Chuan Lee, & Mohd Ziaur Rehman. (2025). Marketing tokens and marketing stocks: Tail risk connections with portfolio implications. Research in International Business and Finance. 75. 102784–102784. 1 indexed citations
5.
Odoom, Raphael, et al.. (2025). Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation. Journal of Strategic Marketing. 1–17. 5 indexed citations
6.
Tweneboah‐Koduah, Ernest Yaw, et al.. (2024). Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery. International Journal of Services and Operations Management. 48(3). 424–444. 1 indexed citations
7.
Tweneboah‐Koduah, Ernest Yaw, et al.. (2024). The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude. Marketing Intelligence & Planning. 43(2). 374–392. 3 indexed citations
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Odoom, Raphael, et al.. (2024). Brand hate experiences and the role of social media influencers in altering consumer emotions. Journal of Brand Management. 31(5). 529–542. 7 indexed citations
10.
Tweneboah‐Koduah, Ernest Yaw, et al.. (2023). The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin. African Journal of Economic and Management Studies. 15(1). 73–87. 6 indexed citations
11.
Odoom, Raphael, et al.. (2023). The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana. Journal of Brand Management. 30(4). 318–332. 4 indexed citations
12.
Odoom, Raphael, et al.. (2023). Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits. International Journal of Electronic Marketing and Retailing. 1(1). 1–1. 1 indexed citations
13.
Kosiba, John Paul, et al.. (2022). Examining students’ satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach. Journal of Further and Higher Education. 46(7). 988–1005. 29 indexed citations
14.
Hinson, Robert Ebo, et al.. (2019). Dialogic features of brand South Africa’s website and tourists’ intentions to visit. European Business Review. 31(5). 569–584. 2 indexed citations
15.
Odoom, Raphael, et al.. (2018). Brand orientation and brand performance in SMEs. Management Research Review. 42(1). 155–171. 66 indexed citations
16.
Odoom, Raphael, et al.. (2018). Using the health belief model in social marketing for cholera prevention. 6(3/4). 183–183. 2 indexed citations
17.
Odoom, Raphael, Thomas Anning‐Dorson, & George Acheampong. (2017). Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs). Journal of Enterprise Information Management. 30(3). 383–399. 189 indexed citations
18.
Anning‐Dorson, Thomas, Raphael Odoom, George Acheampong, & Ernest Yaw Tweneboah‐Koduah. (2017). Innovation and organizational development: the role of organizational leadership. African Journal of Economic and Management Studies. 8(3). 338–351. 18 indexed citations
19.
Odoom, Raphael, et al.. (2017). Branding capabilities and SME performance in an emerging market. Marketing Intelligence & Planning. 35(4). 473–487. 26 indexed citations
20.
Narteh, Bedman, et al.. (2012). Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana. Journal of Product & Brand Management. 21(7). 516–528. 26 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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