Yogesh Upadhyay

488 total citations
29 papers, 323 citations indexed

About

Yogesh Upadhyay is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Yogesh Upadhyay has authored 29 papers receiving a total of 323 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Strategy and Management. Recurrent topics in Yogesh Upadhyay's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Job Satisfaction and Organizational Behavior (4 papers). Yogesh Upadhyay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Job Satisfaction and Organizational Behavior (4 papers). Yogesh Upadhyay collaborates with scholars based in India, Puerto Rico and United States. Yogesh Upadhyay's co-authors include Shiv Kumar Singh, Ruturaj Baber, Justin Paul, Rahul Pratap Singh Kaurav, Radha Yadav, George Thomas, Vinay Singh and Lisa Cain and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Journal of Consumer Behaviour.

In The Last Decade

Yogesh Upadhyay

25 papers receiving 294 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yogesh Upadhyay India	10	163	119	108	51	43	29	323
Muhamad Azrin Nazri Malaysia	11	225 1.4×	153 1.3×	140 1.3×	27 0.5×	52 1.2×	35	480
Soyeon Kwon South Korea	9	180 1.1×	152 1.3×	87 0.8×	35 0.7×	46 1.1×	17	329
Shichang Liang China	9	205 1.3×	142 1.2×	60 0.6×	68 1.3×	34 0.8×	25	358
Ikuo Takahashi Japan	11	226 1.4×	225 1.9×	114 1.1×	46 0.9×	122 2.8×	24	395
Narjes Haj‐Salem United Arab Emirates	10	275 1.7×	117 1.0×	170 1.6×	53 1.0×	39 0.9×	15	414
Shang‐Pao Yeh Taiwan	10	86 0.5×	89 0.7×	77 0.7×	25 0.5×	32 0.7×	24	279
Fengjie Jing China	12	217 1.3×	276 2.3×	132 1.2×	57 1.1×	45 1.0×	26	469
Carter A. Mandrik Türkiye	7	225 1.4×	159 1.3×	63 0.6×	39 0.8×	49 1.1×	10	380
Andrew Moreo United States	12	88 0.5×	132 1.1×	156 1.4×	56 1.1×	20 0.5×	24	369
Şirvan Şen Demir Türkiye	10	55 0.3×	140 1.2×	69 0.6×	34 0.7×	37 0.9×	45	324

Countries citing papers authored by Yogesh Upadhyay

Since Specialization

Citations

This map shows the geographic impact of Yogesh Upadhyay's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yogesh Upadhyay with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yogesh Upadhyay more than expected).

Fields of papers citing papers by Yogesh Upadhyay

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yogesh Upadhyay. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yogesh Upadhyay. The network helps show where Yogesh Upadhyay may publish in the future.

Co-authorship network of co-authors of Yogesh Upadhyay

This figure shows the co-authorship network connecting the top 25 collaborators of Yogesh Upadhyay. A scholar is included among the top collaborators of Yogesh Upadhyay based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yogesh Upadhyay. Yogesh Upadhyay is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Upadhyay, Yogesh, et al.. (2024). Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market. Electronic Commerce Research. 24(2). 799–823. 4 indexed citations

Upadhyay, Yogesh, et al.. (2023). Brand wagon effect: How brand equity eclipses the effect of eWoM on purchase intentions – Mediating role of review helpfulness. Journal of Business Research. 168. 114239–114239. 9 indexed citations

Singh, Vinay, et al.. (2023). Ambidextrous employees and sustainable innovation practices - empirical validation of structural linkage. International Journal of Indian Culture and Business Management. 28(2). 218–218.

Upadhyay, Yogesh, et al.. (2022). Supervised Code-Mixed Data Sentiment Analysis. 53–59. 4 indexed citations

Upadhyay, Yogesh, et al.. (2022). Impact of HRM practices on employee engagement and employee performance with special reference to academicians and work professionals. International Journal of Health Sciences. 5443–5456. 1 indexed citations

Baber, Ruturaj, et al.. (2022). Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis. Business Perspectives and Research. 11(1). 137–158. 16 indexed citations

Singh, Vinay, et al.. (2021). Structural model of information quality framework to e-agri supply chain. Journal of Advances in Management Research. 18(4). 609–634. 5 indexed citations

Upadhyay, Yogesh, et al.. (2021). Internal and external fit scores as predictors of brand internalization. 26(3). 48–58. 3 indexed citations

Upadhyay, Yogesh, et al.. (2021). Role of JD-R model in upticking innovative work behaviour among higher education faculty. RAUSP Management Journal. 56(2). 156–169. 27 indexed citations

10.

Upadhyay, Yogesh, et al.. (2021). Innovative service recovery of customers by food aggregators using sentiment analysis. IOP Conference Series Materials Science and Engineering. 1116(1). 12199–12199.

11.

Baber, Ruturaj, et al.. (2020). Application of masstige theory and approaches for the marketing of smartphone brands in India. International Journal of Business and Emerging Markets. 13(1). 1–1. 1 indexed citations

12.

Baber, Ruturaj, et al.. (2020). Application of 'masstige' theory and approaches for the marketing of smartphone brands in India. International Journal of Business and Emerging Markets. 12(3). 296–296. 32 indexed citations

13.

Upadhyay, Yogesh, et al.. (2019). An Empirical Study on Digital Transformation and Its impact on Employee Engagement. SSRN Electronic Journal. 9 indexed citations

14.

Baber, Ruturaj, Yogesh Upadhyay, & Rahul Pratap Singh Kaurav. (2017). Individuals’ Motivation for Joining a Social Group: Examining Their Homogeneity. Asia-Pacific Journal of Management Research and Innovation. 13(1-2). 43–51. 1 indexed citations

15.

Baber, Ruturaj & Yogesh Upadhyay. (2015). Examining the Role of Competition Intensity as Moderator on Market Orientation and Performance Relationship in Private Universities. South Asian Journal of Management. 22(1). 97. 2 indexed citations

16.

Baber, Ruturaj, Yogesh Upadhyay, & Rahul Pratap Singh Kaurav. (2014). Antecedents and Consequences of Individual Market Orientation. Prabandhan Indian Journal of Management. 7(4). 37–37. 3 indexed citations

17.

Upadhyay, Yogesh & Shiv Kumar Singh. (2010). When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?. Vision The Journal of Business Perspective. 14(1-2). 67–78. 4 indexed citations

18.

Upadhyay, Yogesh & Shiv Kumar Singh. (2010). In Favour of Ethics in Business. Journal of Human Values. 16(1). 9–19. 12 indexed citations

19.

Upadhyay, Yogesh, et al.. (2009). Consumers Preferences Towards Restaurants: Examining Their Homogenity. ACR Asia-Pacific Advances. 3 indexed citations

20.

Upadhyay, Yogesh, Shiv Kumar Singh, & George Thomas. (2007). Do People Differ in their Preferences regarding Restaurants? — An Exploratory Study. Vision The Journal of Business Perspective. 11(2). 7–22. 17 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact