Rahim Hussain

646 total citations · 1 hit paper
11 papers, 478 citations indexed

About

Rahim Hussain is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Rahim Hussain has authored 11 papers receiving a total of 478 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Rahim Hussain's work include Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers). Rahim Hussain is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers). Rahim Hussain collaborates with scholars based in United Arab Emirates, Australia and Latvia. Rahim Hussain's co-authors include Amjad D. Al‐Nasser, Gillian Sullivan Mort, Ahmed Shahriar Ferdous, Robert A. Paton, Mohamed Behery, Arthur Sweeney, Rahat Iqbal, Carmel Herington and Peter Clarke and has published in prestigious journals such as Journal of Air Transport Management, Asia Pacific Journal of Marketing and Logistics and Journal of Marketing Communications.

In The Last Decade

Rahim Hussain

10 papers receiving 446 citations

Hit Papers

Service quality and customer satisfaction of a UAE-based ... 2014 2026 2018 2022 2014 100 200 300

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rahim Hussain United Arab Emirates 6 309 244 122 119 69 11 478
Terrence V. O′Brien United States 7 360 1.2× 327 1.3× 184 1.5× 100 0.8× 50 0.7× 15 556
Vinai Panjakajornsak Thailand 8 117 0.4× 160 0.7× 92 0.8× 18 0.2× 47 0.7× 23 306
David Mc. A Baker United States 8 119 0.4× 84 0.3× 137 1.1× 92 0.8× 6 0.1× 10 360
Tijana Radojević Serbia 10 197 0.6× 192 0.8× 326 2.7× 6 0.1× 57 0.8× 37 490
Alexandros Kapoulas United Kingdom 7 76 0.2× 113 0.5× 185 1.5× 13 0.1× 75 1.1× 10 308
Dennis Ahrholdt Germany 7 226 0.7× 255 1.0× 252 2.1× 5 0.0× 103 1.5× 13 462
Ju-Yeon Lee United States 11 171 0.6× 226 0.9× 150 1.2× 12 0.1× 64 0.9× 18 454
Zsófia Kenesei Hungary 9 38 0.1× 79 0.3× 78 0.6× 14 0.1× 51 0.7× 48 308
Jamshid Ali Turi Pakistan 12 50 0.2× 167 0.7× 97 0.8× 11 0.1× 46 0.7× 35 411
Nicole Ferdinand United Kingdom 12 50 0.2× 87 0.4× 269 2.2× 8 0.1× 26 0.4× 14 405

Countries citing papers authored by Rahim Hussain

Since Specialization
Citations

This map shows the geographic impact of Rahim Hussain's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rahim Hussain with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rahim Hussain more than expected).

Fields of papers citing papers by Rahim Hussain

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rahim Hussain. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rahim Hussain. The network helps show where Rahim Hussain may publish in the future.

Co-authorship network of co-authors of Rahim Hussain

This figure shows the co-authorship network connecting the top 25 collaborators of Rahim Hussain. A scholar is included among the top collaborators of Rahim Hussain based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rahim Hussain. Rahim Hussain is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

11 of 11 papers shown
1.
Hussain, Rahim & Gillian Sullivan Mort. (2024). Analyzing Public Bus Services in Dubai: Insights from Passengers’ Perspectives. Journal of Nonprofit & Public Sector Marketing. 1–32. 2 indexed citations
2.
Hussain, Rahim & Rahat Iqbal. (2023). Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency. Journal of Marketing Communications. 31(3). 301–328. 1 indexed citations
3.
Hussain, Rahim, Ahmed Shahriar Ferdous, & Gillian Sullivan Mort. (2018). Impact of web banner advertising frequency on attitude. Asia Pacific Journal of Marketing and Logistics. 30(2). 380–399. 14 indexed citations
4.
Hussain, Rahim. (2016). The mediating role of customer satisfaction: evidence from the airline industry. Asia Pacific Journal of Marketing and Logistics. 28(2). 85 indexed citations
5.
Hussain, Rahim, et al.. (2014). Service quality and customer satisfaction of a UAE-based airline: An empirical investigation. Journal of Air Transport Management. 42. 167–175. 334 indexed citations breakdown →
6.
Hussain, Rahim & Ahmed Shahriar Ferdous. (2014). Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities. The Marketing Review. 14(4). 429–443. 7 indexed citations
7.
Behery, Mohamed, Robert A. Paton, & Rahim Hussain. (2012). Psychological contract and organizational commitment. Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness. 22(4). 299–319. 18 indexed citations
8.
Hussain, Rahim, Arthur Sweeney, & Gillian Sullivan Mort. (2010). Typologies of Banner Advertisements’ Attributes: A Content Analysis. Journal of Promotion Management. 16(1-2). 96–113. 14 indexed citations
9.
Hussain, Rahim, Arthur Sweeney, & Gillian Sullivan Mort. (2007). The impact of banner advertisement frequency on brand awareness. Griffith Research Online (Griffith University, Queensland, Australia).
10.
Hussain, Rahim, Arthur Sweeney, & Gillian Sullivan Mort. (2007). The impact of banner advertisement frequency on click through responses. Griffith Research Online (Griffith University, Queensland, Australia). 2 indexed citations
11.
Clarke, Peter, et al.. (2005). Giving And Receiving Brands As Valentine's Day Gifts. Griffith Research Online (Griffith University, Queensland, Australia). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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