Pramod Iyer

1.1k total citations
32 papers, 845 citations indexed

About

Pramod Iyer is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Pramod Iyer has authored 32 papers receiving a total of 845 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. Recurrent topics in Pramod Iyer's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Pramod Iyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Pramod Iyer collaborates with scholars based in United States, United Kingdom and Bangladesh. Pramod Iyer's co-authors include Arezoo Davari, Audhesh K. Paswan, Mohammadali Zolfagharian, Amaradri Mukherjee, David Strutton, Tanawat Hirunyawipada, Atefeh Yazdanparast, Francisco Guzmán, Saurabh Srivastava and Nana Owusu‐Frimpong and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Industrial Marketing Management.

In The Last Decade

Pramod Iyer

29 papers receiving 819 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Pramod Iyer United States 16 482 398 273 195 176 32 845
María José Miquel Romero Spain 17 428 0.9× 360 0.9× 277 1.0× 174 0.9× 110 0.6× 45 864
Milena Micevski United Kingdom 18 410 0.9× 466 1.2× 218 0.8× 294 1.5× 182 1.0× 30 1.0k
James Richard New Zealand 17 409 0.8× 351 0.9× 261 1.0× 123 0.6× 168 1.0× 32 770
Khalid Hussain Pakistan 18 521 1.1× 503 1.3× 280 1.0× 93 0.5× 147 0.8× 45 904
Daniela Andreini Italy 15 423 0.9× 436 1.1× 261 1.0× 156 0.8× 132 0.8× 40 817
Thomas Foscht Austria 16 627 1.3× 366 0.9× 362 1.3× 198 1.0× 155 0.9× 52 996
Junsong Chen China 14 315 0.7× 365 0.9× 226 0.8× 162 0.8× 123 0.7× 29 734
Frank Q. Fu United States 12 266 0.6× 260 0.7× 370 1.4× 157 0.8× 165 0.9× 22 801
Iguácel Melero‐Polo Spain 18 392 0.8× 318 0.8× 370 1.4× 121 0.6× 169 1.0× 29 745
María‐Ángeles Revilla‐Camacho Spain 11 575 1.2× 523 1.3× 486 1.8× 117 0.6× 139 0.8× 27 956

Countries citing papers authored by Pramod Iyer

Since Specialization
Citations

This map shows the geographic impact of Pramod Iyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pramod Iyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pramod Iyer more than expected).

Fields of papers citing papers by Pramod Iyer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pramod Iyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pramod Iyer. The network helps show where Pramod Iyer may publish in the future.

Co-authorship network of co-authors of Pramod Iyer

This figure shows the co-authorship network connecting the top 25 collaborators of Pramod Iyer. A scholar is included among the top collaborators of Pramod Iyer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pramod Iyer. Pramod Iyer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Iyer, Pramod, et al.. (2025). Navigating the AI wave for sales management: The mediating role of marketing agility. Industrial Marketing Management. 127. 62–73. 3 indexed citations
2.
Iyer, Pramod, et al.. (2025). Examining the effects of ideological incompatibility on negative word-of-mouth for service brands. Journal of Brand Management. 32(3). 167–183.
3.
Nikolov, Atanas Nik, et al.. (2025). The AI chatbot anthropomorphism dilemma. Marketing Intelligence & Planning. 1–24.
4.
Iyer, Pramod, Atanas Nik Nikolov, Geoffrey T. Stewart, Rajesh Srivastava, & Thomas Li‐Ping Tang. (2024). Does B2B salespeople’s love of money attitude mediate the relationships between a growth mindset, a fixed mindset, grit, and job performance?. Journal of Business and Industrial Marketing. 40(4). 963–980. 1 indexed citations
5.
Burton, Scot, et al.. (2024). Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions. Journal of Retailing. 100(4). 549–564.
6.
Muhamad, Nazlida, et al.. (2023). Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions. Journal of Consumer Behaviour. 23(1). 186–202. 8 indexed citations
7.
Srivastava, Saurabh, et al.. (2023). How much customer collaboration is too much? Implications for user entrepreneurship and product performance. Journal of Business and Industrial Marketing. 39(5). 919–932. 2 indexed citations
8.
Mukherjee, Amaradri, et al.. (2022). The retailer’s puzzle: influencer opinions and consumer-generated information. Journal of Consumer Marketing. 39(7). 756–768. 3 indexed citations
9.
Davari, Arezoo, Pramod Iyer, Francisco Guzm án, & Cleopatra Veloutsou. (2022). The determinants of personal luxury purchase intentions in a recessionary environment. Journal of Marketing Management. 38(13-14). 1401–1432. 7 indexed citations
10.
Mukherjee, Amaradri, et al.. (2021). Imperfect produce: retailer actions and service outcomes. Journal of Services Marketing. 35(8). 1061–1072. 6 indexed citations
11.
Iyer, Pramod, et al.. (2020). Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making. Journal of Retailing and Consumer Services. 59. 102346–102346. 49 indexed citations
12.
Zolfagharian, Mohammadali, et al.. (2020). Customer value co-creation behaviors and service outcomes: insights from a transformative service. Journal of Strategic Marketing. 29(8). 635–657. 25 indexed citations
13.
Iyer, Pramod, Arezoo Davari, Saurabh Srivastava, & Audhesh K. Paswan. (2020). Market orientation, brand management processes and brand performance. Journal of Product & Brand Management. 30(2). 197–214. 34 indexed citations
14.
Iyer, Pramod, Arezoo Davari, Mohammadali Zolfagharian, & Audhesh K. Paswan. (2020). Organizational ambidexterity, brand management capability and brand performance. Journal of Business and Industrial Marketing. 36(6). 946–961. 16 indexed citations
15.
Blankson, Charles, Pramod Iyer, Nana Owusu‐Frimpong, Sonny Nwankwo, & Robert Ebo Hinson. (2019). Positioning strategies of foreign and indigenous firms in an African cultural milieu. Journal of Business Research. 119. 627–638. 8 indexed citations
16.
Iyer, Pramod, Arezoo Davari, & Audhesh K. Paswan. (2018). Determinants of brand performance: the role of internal branding. Journal of Brand Management. 25(3). 202–216. 64 indexed citations
17.
Zolfagharian, Mohammadali, et al.. (2018). Customer response to service encounter linguistics. Journal of Services Marketing. 32(5). 530–546. 22 indexed citations
18.
Paswan, Audhesh K., Tanawat Hirunyawipada, & Pramod Iyer. (2017). Opportunism, governance structure and relational norms: An interactive perspective. Journal of Business Research. 77. 131–139. 58 indexed citations
19.
Iyer, Pramod, Arezoo Davari, & Audhesh K. Paswan. (2016). Green products: Altruism, economics, price fairness and purchase intention. 6(1). 39–64. 36 indexed citations
20.
Iyer, Pramod, et al.. (2015). Personal level antecedents of eWOM and purchase intention, on social networking sites. Journal of Customer Behaviour. 14(2). 107–125. 86 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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