Khalid Hussain

1.4k total citations
45 papers, 904 citations indexed

About

Khalid Hussain is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Khalid Hussain has authored 45 papers receiving a total of 904 indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Sociology and Political Science, 29 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Khalid Hussain's work include Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Customer Service Quality and Loyalty (13 papers). Khalid Hussain is often cited by papers focused on Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Customer Service Quality and Loyalty (13 papers). Khalid Hussain collaborates with scholars based in Pakistan, China and Oman. Khalid Hussain's co-authors include Muhammad Junaid, Fujun Hou, Fengjie Jing, Syed Far Abid Hossain, Mohammad Nurunnabi, Muzhar Javed, Aqdas Malik, Muhammad Waheed Akhtar, Muhammad Ali Raza and Xi Zhao and has published in prestigious journals such as SHILAP Revista de lepidopterología, Computers in Human Behavior and Frontiers in Psychology.

In The Last Decade

Khalid Hussain

41 papers receiving 868 citations

Peers

Khalid Hussain
Dora E. Bock United States
Jeremy S. Wolter United States
Sérgio Dominique‐Ferreira Portugal
Rania B. Mostafa Egypt
Mubbsher Munawar Khan Pakistan
Victor A. Barger United States
Junsong Chen China
Lova Rajaobelina Canada
Zaid Mohammad Obeidat Jordan
László Sajtos New Zealand
Dora E. Bock United States
Khalid Hussain
Citations per year, relative to Khalid Hussain Khalid Hussain (= 1×) peers Dora E. Bock

Countries citing papers authored by Khalid Hussain

Since Specialization
Citations

This map shows the geographic impact of Khalid Hussain's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Khalid Hussain with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Khalid Hussain more than expected).

Fields of papers citing papers by Khalid Hussain

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Khalid Hussain. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Khalid Hussain. The network helps show where Khalid Hussain may publish in the future.

Co-authorship network of co-authors of Khalid Hussain

This figure shows the co-authorship network connecting the top 25 collaborators of Khalid Hussain. A scholar is included among the top collaborators of Khalid Hussain based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Khalid Hussain. Khalid Hussain is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hussain, Khalid. (2025). Humanizing generative AI Brands: How brand anthropomorphism converts customers into brand heroes. Computers in Human Behavior Reports. 19. 100707–100707.
2.
Alam, Mirza Mohammad Didarul, et al.. (2025). Understanding user behaviors toward food delivery app services: the moderating effects of generation and usage frequency. Journal of Hospitality and Tourism Insights. 8(5). 1885–1906. 6 indexed citations
3.
Junaid, Muhammad, Umair Akram, & Khalid Hussain. (2024). Brand addiction: Wow! or woe?. International Journal of Quality and Service Sciences. 16(2). 324–328. 1 indexed citations
4.
Malik, Aqdas, M. Laeeq Khan, Khalid Hussain, Junaid Qadir, & Ali Tarhini. (2024). AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT. Interactive Learning Environments. 33(3). 2390–2406. 14 indexed citations
5.
Hussain, Khalid, et al.. (2024). From likes to luggage: The role of social media content in attracting tourists. Heliyon. 10(19). e38914–e38914. 9 indexed citations
6.
Hussain, Khalid, et al.. (2024). Strategic University Positioning: Fostering Student Satisfaction and Well-being. Current Psychology. 43(29). 24733–24745. 2 indexed citations
7.
Hussain, Khalid, et al.. (2023). Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers. SHILAP Revista de lepidopterología. 4(1). 100071–100071. 25 indexed citations
8.
Sajedi, Hedieh, et al.. (2023). Gift recommendation systems: a review. Electronic Commerce Research. 25(4). 3099–3130.
9.
Malik, Aqdas, Masood Khan, & Khalid Hussain. (2023). How is ChatGPT Transforming Academia? Examining its Impact on Teaching, Research, Assessment, and Learning. SSRN Electronic Journal. 32 indexed citations
10.
Husnain, Mudassir, et al.. (2022). Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets. Kybernetes. 52(10). 3857–3877. 11 indexed citations
11.
Jing, Fengjie, et al.. (2022). Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism. Frontiers in Psychology. 13. 866362–866362. 23 indexed citations
12.
Su, Qin, et al.. (2022). Factors influencing social-media-based entrepreneurship prospect among female students in China. Heliyon. 8(12). e12041–e12041. 13 indexed citations
13.
Hussain, Khalid, et al.. (2020). The buyer–seller relationship: a literature synthesis on dynamic perspectives. Journal of Business and Industrial Marketing. 35(4). 669–684. 20 indexed citations
14.
Hossain, Syed Far Abid, Xi Zhao, Mohammad Nurunnabi, & Khalid Hussain. (2020). Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust. SAGE Open. 10(3). 42 indexed citations
15.
Junaid, Muhammad, et al.. (2019). Nature of brand love: examining its variable effect on engagement and well-being. Journal of Brand Management. 27(3). 284–299. 55 indexed citations
16.
Hussain, Khalid, et al.. (2019). The dynamic outcomes of service quality: a longitudinal investigation. Journal of Service Theory and Practice. 29(4). 513–536. 32 indexed citations
17.
Junaid, Muhammad, Khalid Hussain, & Fujun Hou. (2019). One last scuffle before we cherish brand love forever. International Journal of Market Research. 61(6). 571–573. 14 indexed citations
18.
Hussain, Khalid & Kamran Ahmed Siddiqui. (2016). Women Dyads Have Higher IGI on Brand Preferences. SSRN Electronic Journal. 2 indexed citations
19.
Hussain, Khalid, et al.. (2016). Building green brand relations: the role of green brand image as significant driver. 4(2). 116–116. 14 indexed citations
20.
Hussain, Khalid, et al.. (2014). Impact of tourism on the environment and urban development of Katra, Vaishno Devi: A focus on Pilgrimage tourism. International journal of research in social sciences. 4(3). 309–320.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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