Omkar Dastane

1.3k total citations · 1 hit paper
64 papers, 736 citations indexed

About

Omkar Dastane is a scholar working on Marketing, Information Systems and Management and Sociology and Political Science. According to data from OpenAlex, Omkar Dastane has authored 64 papers receiving a total of 736 indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 25 papers in Information Systems and Management and 24 papers in Sociology and Political Science. Recurrent topics in Omkar Dastane's work include Technology Adoption and User Behaviour (24 papers), Consumer Retail Behavior Studies (18 papers) and Customer Service Quality and Loyalty (17 papers). Omkar Dastane is often cited by papers focused on Technology Adoption and User Behaviour (24 papers), Consumer Retail Behavior Studies (18 papers) and Customer Service Quality and Loyalty (17 papers). Omkar Dastane collaborates with scholars based in Malaysia, United Kingdom and Canada. Omkar Dastane's co-authors include Chai Lee Goi, Fazlul K. Rabbanee, Christophe Bredillet, Muhammad Rafiq, Aini Aman, Tat‐Huei Cham, Jun‐Hwa Cheah, Rizwan Mushtaq, Eugene Cheng‐Xi Aw and Dahlia Fernandez and has published in prestigious journals such as SHILAP Revista de lepidopterología, Frontiers in Psychology and Journal of Retailing and Consumer Services.

In The Last Decade

Omkar Dastane

56 papers receiving 686 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

2024 47 citations Omkar Dastane et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Omkar Dastane Malaysia	17	329	284	216	129	103	64	736
Hee Cheol Moon South Korea	11	327 1.0×	300 1.1×	217 1.0×	219 1.7×	103 1.0×	34	799
Wajeeha Aslam Pakistan	17	369 1.1×	370 1.3×	325 1.5×	146 1.1×	101 1.0×	51	757
Ying‐Kai Liao Taiwan	11	274 0.8×	280 1.0×	170 0.8×	102 0.8×	106 1.0×	17	776
Saeed Siyal China	13	195 0.6×	183 0.6×	190 0.9×	162 1.3×	96 0.9×	25	607
Ridho Bramulya Ikhsan Indonesia	15	227 0.7×	185 0.7×	162 0.8×	85 0.7×	116 1.1×	106	663
Reeti Agarwal India	13	228 0.7×	185 0.7×	195 0.9×	128 1.0×	115 1.1×	52	646
Jeonghye Choi South Korea	16	473 1.4×	418 1.5×	176 0.8×	131 1.0×	102 1.0×	59	781
Wilert Puriwat Thailand	16	221 0.7×	190 0.7×	180 0.8×	76 0.6×	160 1.6×	36	633
Saumya Singh India	18	361 1.1×	377 1.3×	160 0.7×	145 1.1×	222 2.2×	77	1.1k
Severina Cartwright United Kingdom	6	252 0.8×	299 1.1×	159 0.7×	123 1.0×	124 1.2×	8	666

Countries citing papers authored by Omkar Dastane

Since Specialization

Citations

This map shows the geographic impact of Omkar Dastane's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Omkar Dastane with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Omkar Dastane more than expected).

Fields of papers citing papers by Omkar Dastane

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Omkar Dastane. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Omkar Dastane. The network helps show where Omkar Dastane may publish in the future.

Co-authorship network of co-authors of Omkar Dastane

This figure shows the co-authorship network connecting the top 25 collaborators of Omkar Dastane. A scholar is included among the top collaborators of Omkar Dastane based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Omkar Dastane. Omkar Dastane is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Dastane, Omkar, et al.. (2025). Ethical marketing: a review and research agenda. Marketing Intelligence & Planning. 44(1). 121–142.

Dastane, Omkar, et al.. (2024). The future of live-streaming commerce: understanding the role of AI-powered virtual streamers. Asia Pacific Journal of Marketing and Logistics. 37(5). 1175–1196. 17 indexed citations

Dastane, Omkar, Garry Wei‐Han Tan, Muhammad Rafiq, & Shalini Aggarwal. (2024). How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda. Journal of Global Scholars of Marketing Science. 34(4). 485–512. 4 indexed citations

Dastane, Omkar, Jason James Turner, & Alan Nankervis. (2024). The trajectory of artificial intelligence for competency-based personalised learning: past, present and future. International Journal of Information and Learning Technology. 41(5). 473–489. 1 indexed citations

Dastane, Omkar, et al.. (2024). Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability. FIIB Business Review.

Dastane, Omkar, et al.. (2023). The Landscape of Digital Natives Research: A Bibliometric and Science Mapping Analysis. FIIB Business Review. 13 indexed citations

Aw, Eugene Cheng‐Xi, et al.. (2023). Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium. Marketing Intelligence & Planning. 41(8). 1138–1161. 21 indexed citations

Dastane, Omkar & Chai Lee Goi. (2023). Scale Development Procedures in the Context of Online Consumers: Key Recommendations. Business Perspectives and Research. 12(3). 419–443. 1 indexed citations

Zaki, Hafizah Omar, et al.. (2023). Virtual reality in digital marketing: research agenda based on bibliometric reflection. Marketing Intelligence & Planning. 41(4). 505–524. 20 indexed citations

10.

Mushtaq, Rizwan, et al.. (2023). Women financial inclusion research: a bibliometric and network analysis. International Journal of Social Economics. 50(8). 1169–1185. 22 indexed citations

11.

Fernandez, Dahlia, Omkar Dastane, Hafizah Omar Zaki, & Aini Aman. (2023). Robotic process automation: bibliometric reflection and future opportunities. European Journal of Innovation Management. 27(2). 692–712. 19 indexed citations

12.

Aman, Aini, Muhammad Rafiq, & Omkar Dastane. (2023). A cross-cultural comparison of work engagement in the relationships between trust climate – Job performance and turnover intention: Focusing China and Pakistan. Heliyon. 9(9). e19534–e19534. 7 indexed citations

13.

Dastane, Omkar, et al.. (2023). It's free! Still, would I learn? Unearthing perceived value of education apps for better entrepreneurial decisions. Management Decision. 62(8). 2558–2577. 3 indexed citations

14.

Dastane, Omkar, Chai Lee Goi, & Fazlul K. Rabbanee. (2022). The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE). Journal of Retailing and Consumer Services. 71. 103222–103222. 29 indexed citations

15.

Bredillet, Christophe, et al.. (2022). Green consumer research: Trends and way forward based on bibliometric analysis. Cleaner and Responsible Consumption. 8. 100089–100089. 60 indexed citations

16.

Rafiq, Muhammad, et al.. (2022). Job Embeddedness: Cross-cultural Comparison Between China and Pakistan During COVID-19 Pandemic. Vision The Journal of Business Perspective. 6 indexed citations

17.

Aman, Aini, et al.. (2022). Unraveling Governance Issues in Global Sourcing of Accounting Services. International Journal of Asian Business and Information Management. 13(1). 1–16. 2 indexed citations

18.

Dastane, Omkar, et al.. (2020). The Effect of Bad Password Habits on Personal Data Breach. International Journal of Emerging Trends in Engineering Research. 8(10). 6950–6960. 11 indexed citations

19.

Dastane, Omkar, et al.. (2016). Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands. SHILAP Revista de lepidopterología. 16 indexed citations

20.

Dastane, Omkar, et al.. (2015). Effect of Diversity Elements at Workplace: An Empirical Study. SSRN Electronic Journal. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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