Neena Sondhi
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 10%
- Information Systems and Management top 10%
- Strategy and Management
- Co-authors
- Deepak ChawlaRituparna BasuHimanshu JoshiBaldev R. SharmaAshish Kumar RathoreUmesh BamelMohammed Naved KhanSatish Kumar
- Topics
- Consumer Behavior in Brand Consumption and Identification (21 papers)Consumer Retail Behavior Studies (16 papers)Digital Marketing and Social Media (7 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Retailing and Consumer ServicesInternational Journal of Consumer StudiesBritish Food Journal
- Partner nations
- India
In The Last Decade
Neena Sondhi
39 papers receiving 297 citations
Peers
Comparison fields: 5 of 65
- Marketing 206
- Sociology and Political Science 116
- Organizational Behavior and Human Resource Management 75
- Information Systems and Management 49
- Strategy and Management 34
Countries citing papers authored by Neena Sondhi
This map shows the geographic impact of Neena Sondhi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neena Sondhi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neena Sondhi more than expected).
Fields of papers citing papers by Neena Sondhi
This network shows the impact of papers produced by Neena Sondhi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neena Sondhi. The network helps show where Neena Sondhi may publish in the future.
Co-authorship network of co-authors of Neena Sondhi
This figure shows the co-authorship network connecting the top 25 collaborators of Neena Sondhi. A scholar is included among the top collaborators of Neena Sondhi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Neena Sondhi. Neena Sondhi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 3 | |
| 4 | 0 | |
| 5 | 0 | |
| 6 | 18 | |
| 7 | 1 | |
| 8 | 1 | |
| 9 | 17 | |
| 10 | Local versus global brand preferences amongst urban Indian chocolate consumers: an empirical study | 1 |
| 11 | 13 | |
| 12 | 1 | |
| 13 | 3 | |
| 14 | 13 | |
| 15 | 1 | |
| 16 | 26 | |
| 17 | 12 | |
| 18 | Research methodology concepts and cases | 40 |
| 19 | Assessing Work-Life Balance Among Indian Women Professionals | 30 |
| 20 | 6 |
About Neena Sondhi
Neena Sondhi is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Business and International Management, having authored 45 papers that have together received 340 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (16 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (206 citations), Organizational Behavior and Human Resource Management (75 citations) and Information Systems and Management (49 citations). Neena Sondhi has collaborated with scholars based in India. Frequent co-authors include Deepak Chawla, Rituparna Basu, Himanshu Joshi, Baldev R. Sharma, Ashish Kumar Rathore, Umesh Bamel, Mohammed Naved Khan and Satish Kumar. Their work appears in journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and British Food Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.