Neena Sondhi

552 total citations
45 papers, 340 citations indexed

About

Neena Sondhi is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Neena Sondhi has authored 45 papers receiving a total of 340 indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Neena Sondhi's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (16 papers) and Digital Marketing and Social Media (7 papers). Neena Sondhi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (16 papers) and Digital Marketing and Social Media (7 papers). Neena Sondhi collaborates with scholars based in India. Neena Sondhi's co-authors include Deepak Chawla, Rituparna Basu, Himanshu Joshi, Baldev R. Sharma, Ashish Kumar Rathore, Umesh Bamel, Satish Kumar and Mohammed Naved Khan and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and British Food Journal.

In The Last Decade

Neena Sondhi

39 papers receiving 297 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Neena Sondhi India	12	206	116	75	49	34	45	340
Deborah J.C. Brosdahl United States	7	243 1.2×	126 1.1×	56 0.7×	45 0.9×	28 0.8×	9	347
Kavita Miadaira Hamza Brazil	6	185 0.9×	90 0.8×	40 0.5×	50 1.0×	36 1.1×	22	284
Simon Brach Germany	7	224 1.1×	168 1.4×	136 1.8×	30 0.6×	70 2.1×	9	371
Lisa L. Scribner United States	8	191 0.9×	101 0.9×	121 1.6×	29 0.6×	16 0.5×	13	297
Ilaria Curina Italy	10	220 1.1×	195 1.7×	67 0.9×	46 0.9×	26 0.8×	24	340
Stephanie M. Noble United States	6	291 1.4×	233 2.0×	86 1.1×	50 1.0×	18 0.5×	8	449
Alexandra Ganglmair‐Wooliscroft New Zealand	13	227 1.1×	120 1.0×	38 0.5×	40 0.8×	37 1.1×	22	394
Anthony T. Allred United States	11	241 1.2×	143 1.2×	143 1.9×	65 1.3×	83 2.4×	30	461
Chee Wei Cheah Malaysia	12	235 1.1×	185 1.6×	72 1.0×	80 1.6×	37 1.1×	27	393
Sianne Gordon‐Wilson United Kingdom	9	179 0.9×	101 0.9×	47 0.6×	24 0.5×	32 0.9×	13	302

Countries citing papers authored by Neena Sondhi

Since Specialization

Citations

This map shows the geographic impact of Neena Sondhi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neena Sondhi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neena Sondhi more than expected).

Fields of papers citing papers by Neena Sondhi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Neena Sondhi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neena Sondhi. The network helps show where Neena Sondhi may publish in the future.

Co-authorship network of co-authors of Neena Sondhi

This figure shows the co-authorship network connecting the top 25 collaborators of Neena Sondhi. A scholar is included among the top collaborators of Neena Sondhi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Neena Sondhi. Neena Sondhi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Bamel, Umesh, et al.. (2025). Crafting collaboration: mapping the landscape of value co-creation through a bibliometric analysis. Journal of Service Theory and Practice. 35(6). 929–950.

Joshi, Himanshu, et al.. (2025). Understanding Primordial Preventive Healthcare Behaviour: The Role of Individual and Social Factors. Global Business Review. 1 indexed citations

Basu, Rituparna & Neena Sondhi. (2023). Nykaa: retailing decisions in an emerging market. Emerald Emerging Markets Case Studies. 13(2). 1–39.

Sondhi, Neena, et al.. (2023). Preventive healthcare behavior: A hybrid systematic literature review (1998–2023). International Journal of Consumer Studies. 48(1). 3 indexed citations

Sondhi, Neena, et al.. (2023). Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study. Journal of International Consumer Marketing. 36(1). 80–96.

Sondhi, Neena, et al.. (2022). Understanding brand pride in urban Indian consumers: implications for theory and practice. International Journal of Indian Culture and Business Management. 27(2). 139–139.

Sondhi, Neena, et al.. (2020). Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework. Global Business Review. 23(5). 1098–1117. 18 indexed citations

Khan, Mohammed Naved, et al.. (2019). Developing a framework to understand predictors & antecedents of green buying behavior in India: An exploratory study. Asian Journal of Multidimensional Research. 8(2). 50–50. 1 indexed citations

Sondhi, Neena, et al.. (2017). Process of Impulse Buying: A Qualitative Exploration. Global Business Review. 19(1). 131–146. 17 indexed citations

10.

Chawla, Deepak & Neena Sondhi. (2016). Local versus global brand preferences amongst urban Indian chocolate consumers: an empirical study. International Journal of Indian Culture and Business Management. 12(4). 508–533. 1 indexed citations

11.

Sondhi, Neena, et al.. (2016). Understanding Indian retail investors' stock investment behaviour: an empirical study. International Journal of Management Practice. 9(1). 4–4. 1 indexed citations

12.

Sondhi, Neena & Deepak Chawla. (2016). Segmenting and Profiling the Chocolate Consumer: An Emerging Market Perspective. Journal of Food Products Marketing. 23(2). 123–143. 13 indexed citations

13.

Sharma, Baldev R., et al.. (2016). Customer engagement in the Indian retail banking sector: an exploratory study. International Journal of Business Innovation and Research. 12(1). 41–41. 2 indexed citations

14.

Basu, Rituparna & Neena Sondhi. (2015). An Empirical Analysis of Purchase Behaviour for Football Ancillaries: An Emerging Market Perspective. Global Business Review. 16(5). 879–890. 3 indexed citations

15.

Basu, Rituparna & Neena Sondhi. (2014). Child socialization practices: Implications for retailers in emerging markets. Journal of Retailing and Consumer Services. 21(5). 797–803. 13 indexed citations

16.

Sondhi, Neena. (2014). Book Review: V. Kumar, Profitable Customer Engagement: Concept, Metrics and Strategies. Global Business Review. 15(4_suppl). 126S–127S. 1 indexed citations

17.

Sondhi, Neena. (2014). Assessing the organic potential of urban Indian consumers. British Food Journal. 116(12). 1864–1878. 26 indexed citations

18.

Sondhi, Neena, et al.. (2012). Research methodology concepts and cases. International Journal of Physical and Social Sciences. 2(6). 403–405. 40 indexed citations

19.

Chawla, Deepak & Neena Sondhi. (2011). Assessing Work-Life Balance Among Indian Women Professionals. 47(2). 341–352. 30 indexed citations

20.

Sondhi, Neena, et al.. (2007). An Empirical Analysis of the Organic Retail Market in the NCR. Global Business Review. 8(2). 283–302. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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