Muhammad Bilal

898 total citations · 2 hit papers
34 papers, 579 citations indexed

About

Muhammad Bilal is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Muhammad Bilal has authored 34 papers receiving a total of 579 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 13 papers in Information Systems and Management and 9 papers in Marketing. Recurrent topics in Muhammad Bilal's work include Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Muhammad Bilal is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Muhammad Bilal collaborates with scholars based in China, Pakistan and Saudi Arabia. Muhammad Bilal's co-authors include Umair Akram, Jianqiu Zeng, Mingyue Fan, Yunfeng Zhang, Alrence Halibas, Yasir Tanveer, Hassan Rasool, Muhammad Sohaib, Zubair Akram and Dan Ioan Topor and has published in prestigious journals such as RSC Advances, Frontiers in Psychology and Sustainability.

In The Last Decade

Muhammad Bilal

30 papers receiving 551 citations

Hit Papers

How social presence influences impulse buying behavior in... 2021 2026 2022 2024 2021 2023 50 100 150 200 250
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory
    2021 263 citations Jianqiu Zeng, Muhammad Bilal et al. profile →
  2. Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment
    2023 68 citations Muhammad Bilal, Yunfeng Zhang et al. Journal of Retailing and Consumer Services profile →

Peers

Muhammad Bilal
Xiuyuan Gong China
T. Sai Vijay India
Aditya Shankar Mishra India
Jose Ribamar Siqueira Colombia
Prateek Kalia Czechia
Subhro Sarkar India
Ashish Gupta India
Nathalie Peña-García Colombia
Tariq Jalees Pakistan
Chandan Parsad India
Xiuyuan Gong China
Muhammad Bilal
Citations per year, relative to Muhammad Bilal Muhammad Bilal (= 1×) peers Xiuyuan Gong

Countries citing papers authored by Muhammad Bilal

Since Specialization
Citations

This map shows the geographic impact of Muhammad Bilal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Bilal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Bilal more than expected).

Fields of papers citing papers by Muhammad Bilal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Muhammad Bilal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muhammad Bilal. The network helps show where Muhammad Bilal may publish in the future.

Co-authorship network of co-authors of Muhammad Bilal

This figure shows the co-authorship network connecting the top 25 collaborators of Muhammad Bilal. A scholar is included among the top collaborators of Muhammad Bilal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muhammad Bilal. Muhammad Bilal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Wang, Yuning, Zhuo Zhao, Jinlong Yin, et al.. (2025). A rapid microwave-assisted technique to synthesize micro-mesoporous biochar intercalated with Zn2+ for efficient removal of Cr(VI). Industrial Crops and Products. 231. 121217–121217.
2.
3.
Bilal, Muhammad, Naseem Abbas, Syed Ali Raza Naqvi, et al.. (2025). Fabrication of ZnFe2O4@Co-MOF Nanocomposites for Efficient Visible-Light-Driven Degradation of Pollutants and Antimicrobial Applications. Catalysis Letters. 155(7). 2 indexed citations
4.
Bilal, Muhammad, et al.. (2024). Iran-Saudi Arabia Diplomatic Relations and China's Role in Regional Politics. 12(1). 118–134.
5.
Bilal, Muhammad, Naseem Abbas, Sajid Mahmood, et al.. (2024). Designing of stable copper ferrite-doped metal–organic framework heterostructure for improved visible light-induced photodegradation of 4-nitrophenol in water. International Journal of Environmental Science and Technology. 22(3). 1709–1722. 3 indexed citations
6.
Liu, Fang, et al.. (2024). Synergistic effect of combating air pollutants and carbon emissions in the Yangtze River Delta of China: spatial and temporal divergence analysis and key influencing factors. Environmental Science and Pollution Research. 32(28). 17161–17178. 2 indexed citations
7.
Bilal, Muhammad, et al.. (2023). Household Poverty and Gender Inequality in Education: A Case Study of District Layyah (Pakistan). Journal of Asian Development Studies. 12(4). 1134–1145. 1 indexed citations
8.
Mahmood, Zahid, et al.. (2023). Fabrication of novel PN-heterojunction CuS/TiO2 nanocomposite for the photocatalytic degradation of rhodamine B dye under visible light irradiation. Bulletin of the Chemical Society of Ethiopia. 37(6). 1553–1564. 3 indexed citations
9.
Bilal, Muhammad, et al.. (2023). Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment. Journal of Retailing and Consumer Services. 77. 103674–103674. 68 indexed citations breakdown →
10.
Bilal, Muhammad, et al.. (2022). The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking. Frontiers in Psychology. 13. 945707–945707. 23 indexed citations
11.
12.
Bilal, Muhammad, et al.. (2022). Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry. Frontiers in Psychology. 13. 916206–916206. 7 indexed citations
13.
Bilal, Muhammad, et al.. (2021). Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China. Information. 12(5). 192–192. 45 indexed citations
14.
Bilal, Muhammad, et al.. (2021). How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements. 2(1). 44–55. 4 indexed citations
15.
Bilal, Muhammad, et al.. (2020). How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements. 2(1-2). 44–55. 10 indexed citations
16.
Zeng, Jianqiu, et al.. (2020). Impact of ICT on entrepreneurial self-efficacy in emerging economy: Sustaining lock-down during COVID-19 pandemic. Human Systems Management. 40(2). 299–314. 15 indexed citations
17.
Bilal, Muhammad, et al.. (2020). The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context. International Journal of Enterprise Information Systems. 16(2). 73–91. 19 indexed citations
18.
Zeng, Jianqiu, et al.. (2019). Revolution of ICT: Women entrepreneurs in Pakistan. Human Systems Management. 38(4). 357–364. 8 indexed citations
19.
Sohaib, Muhammad, Peng Hui, Umair Akram, et al.. (2018). Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment. International Journal of Enterprise Information Systems. 15(1). 69–84. 12 indexed citations
20.
Bilal, Muhammad, et al.. (2016). Are the investments simultaneously in Indian Equity market and frontierequity markets provides diversification? (A case study of south Asiancountries). 6(4). 1–6. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Xiuyuan Gong Breakdown of academic impact, for papers by T. Sai Vijay Breakdown of academic impact, for papers by Aditya Shankar Mishra Breakdown of academic impact, for papers by Jose Ribamar Siqueira Breakdown of academic impact, for papers by Prateek Kalia Breakdown of academic impact, for papers by Subhro Sarkar Breakdown of academic impact, for papers by Ashish Gupta Breakdown of academic impact, for papers by Nathalie Peña-García Breakdown of academic impact, for papers by Tariq Jalees Breakdown of academic impact, for papers by Chandan Parsad
Rankless by CCL
2026