Subhro Sarkar

693 total citations · 1 hit paper
14 papers, 519 citations indexed

About

Subhro Sarkar is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Subhro Sarkar has authored 14 papers receiving a total of 519 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 6 papers in Marketing. Recurrent topics in Subhro Sarkar's work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Retail Behavior Studies (6 papers). Subhro Sarkar is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Retail Behavior Studies (6 papers). Subhro Sarkar collaborates with scholars based in India, Sweden and United Kingdom. Subhro Sarkar's co-authors include Arpita Khare, Sumedha Chauhan, Saumya Dixit, Amrut Sadachar, Sarah Jack, Yogesh K. Dwivedi, Anjali Chopra, Suresh Kumar Jakhar and Ranjan Chaudhuri and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Retailing and Consumer Services.

In The Last Decade

Subhro Sarkar

14 papers receiving 504 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A meta-analysis of antecedents and consequences of trust in mobile commerce

2019 279 citations Subhro Sarkar, Sumedha Chauhan et al. International Journal of Information Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Subhro Sarkar India	10	321	313	243	127	51	14	519
Muhammad Bilal China	11	266 0.8×	365 1.2×	326 1.3×	89 0.7×	38 0.7×	34	579
Hakan Çelik Türkiye	8	442 1.4×	360 1.2×	243 1.0×	124 1.0×	57 1.1×	15	618
Yung‐Shen Yen Taiwan	10	211 0.7×	240 0.8×	215 0.9×	125 1.0×	24 0.5×	24	437
Toulany Thavisay South Korea	4	275 0.9×	333 1.1×	257 1.1×	68 0.5×	38 0.7×	4	488
Ashish Gupta India	10	227 0.7×	355 1.1×	339 1.4×	179 1.4×	33 0.6×	48	613
Nikita Dogra India	7	316 1.0×	317 1.0×	184 0.8×	74 0.6×	45 0.9×	9	493
Benjiang Lu China	6	264 0.8×	452 1.4×	304 1.3×	124 1.0×	51 1.0×	11	636
Xiuyuan Gong China	10	270 0.8×	330 1.1×	334 1.4×	81 0.6×	28 0.5×	15	573
Bikramjit Rishi India	9	182 0.6×	249 0.8×	199 0.8×	81 0.6×	45 0.9×	48	423
Prateek Kalia Czechia	14	165 0.5×	208 0.7×	245 1.0×	144 1.1×	35 0.7×	42	499

Countries citing papers authored by Subhro Sarkar

Since Specialization

Citations

This map shows the geographic impact of Subhro Sarkar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subhro Sarkar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subhro Sarkar more than expected).

Fields of papers citing papers by Subhro Sarkar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Subhro Sarkar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subhro Sarkar. The network helps show where Subhro Sarkar may publish in the future.

Co-authorship network of co-authors of Subhro Sarkar

This figure shows the co-authorship network connecting the top 25 collaborators of Subhro Sarkar. A scholar is included among the top collaborators of Subhro Sarkar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Subhro Sarkar. Subhro Sarkar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Sarkar, Subhro, et al.. (2025). Do supply chain managers “play to the gallery” in the metaverse? A public self-awareness view. The International Journal of Logistics Management. 37(1). 205–229. 1 indexed citations

Chaudhuri, Ranjan, et al.. (2025). More Than Meets the Eye - Decoding the Significance of Avatars: A Systematic Literature Review. Journal of Global Marketing. 1–27. 1 indexed citations

Sarkar, Subhro, et al.. (2024). Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis. Journal of Retailing and Consumer Services. 79. 103888–103888. 21 indexed citations

Sarkar, Subhro, et al.. (2022). Information signals and bias in investment decisions: A meta-analytic comparison of prediction and actual performance of new ventures. Journal of Business Research. 155. 113424–113424. 11 indexed citations

Khare, Arpita, Saumya Dixit, & Subhro Sarkar. (2020). Antecedents to Online Travel Purchase: Role of Network Benefits, Pilgrimage Packages, Interactivity, Trust and Customer Reviews. Journal of Quality Assurance in Hospitality & Tourism. 21(6). 690–715. 19 indexed citations

Khare, Arpita & Subhro Sarkar. (2020). Does Cultural Value Influence Consumers’ Attitudes toward Mall Events? A Study on Indian Mall Shoppers. Journal of International Consumer Marketing. 33(5). 526–542. 7 indexed citations

Khare, Arpita & Subhro Sarkar. (2020). Use of mobile apps in online shopping: scale development and validation. International Journal of Indian Culture and Business Management. 20(1). 74–74. 9 indexed citations

Khare, Arpita, et al.. (2019). Influence of culture, price perception and mall promotions on Indian consumers’ commitment towards malls. International Journal of Retail & Distribution Management. 47(10). 1093–1124. 28 indexed citations

Sarkar, Subhro, Sumedha Chauhan, & Arpita Khare. (2019). A meta-analysis of antecedents and consequences of trust in mobile commerce. International Journal of Information Management. 50. 286–301. 279 indexed citations breakdown →

10.

Khare, Arpita, Saumya Dixit, & Subhro Sarkar. (2019). Factors affecting website continuance intention: a study of Indian travel websites. Information Technology & Tourism. 22(2). 243–271. 10 indexed citations

11.

Khare, Arpita & Subhro Sarkar. (2019). Use of mobile apps in online shopping: Scale development and validation. International Journal of Indian Culture and Business Management. 1(1). 1–1. 3 indexed citations

12.

Sarkar, Subhro, Arpita Khare, & Amrut Sadachar. (2019). Influence of consumer decision-making styles on use of mobile shopping applications. Benchmarking An International Journal. 27(1). 1–20. 26 indexed citations

13.

Sarkar, Subhro & Arpita Khare. (2018). Influence of Expectation Confirmation, Network Externalities, and Flow on Use of Mobile Shopping Apps. International Journal of Human-Computer Interaction. 35(16). 1449–1460. 78 indexed citations

14.

Sarkar, Subhro & Arpita Khare. (2017). Moderating effect of price perception on factors affecting attitude towards online shopping. Journal of Marketing Analytics. 5(2). 68–80. 26 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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