Subhro Sarkar
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Behavior and Marketing Influence
- Sharing Economy and Platforms
Papers in
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- Digital Marketing and Social Media 9
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- Technology Adoption and User Behaviour 8
- Co-authors
- Arpita Khare (10 shared papers)Sumedha Chauhan (1 shared paper)Saumya Dixit (2 shared papers)Sai Vijay Tata (1 shared paper)Amrut Sadachar (1 shared paper)Yogesh K. Dwivedi (1 shared paper)Sarah Jack (1 shared paper)Anjali Chopra (1 shared paper)
- Journals
- Benchmarking An International Journal (1 paper)The International Journal of Logistics Management (1 paper)Journal of Retailing and Consumer Services (1 paper)Journal of Global Marketing (1 paper)Journal of Marketing Analytics (1 paper)
- Partner nations
- IndiaSwedenUnited States
In The Last Decade
Subhro Sarkar
14 papers receiving 531 citations
Subhro Sarkar's Hit Papers
Peers
Comparison fields: 5 of 62
- Information Systems and Management 323
- Marketing 244
- Organizational Behavior and Human Resource Management 128
- Sociology and Political Science 311
- Business and International Management 11
Countries citing papers authored by Subhro Sarkar
This map shows the geographic impact of Subhro Sarkar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subhro Sarkar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subhro Sarkar more than expected).
Fields of papers citing papers by Subhro Sarkar
This network shows the impact of papers produced by Subhro Sarkar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subhro Sarkar. The network helps show where Subhro Sarkar may publish in the future.
Co-authors
The 10 scholars most cited alongside Subhro Sarkar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | A meta-analysis of antecedents and consequences of trust in mobile commerce Hit paper breakdown → | 2019 | 291 |
| 2 | 2018 | 79 | |
| 3 | 2019 | 30 | |
| 4 | 2019 | 28 | |
| 5 | 2024 | 27 | |
| 6 | 2017 | 26 | |
| 7 | 2020 | 20 | |
| 8 | 2022 | 13 | |
| 9 | 2019 | 10 | |
| 10 | 2020 | 9 | |
| 11 | 2020 | 7 | |
| 12 | 2019 | 3 | |
| 13 | 2025 | 1 | |
| 14 | 2025 | 1 |
About Subhro Sarkar
Subhro Sarkar is a scholar working on Sociology and Political Science, Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management and Cognitive Neuroscience, having authored 14 papers that have together received 545 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers), Consumer Retail Behavior Studies (6 papers), Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Death Anxiety and Social Exclusion (1 paper), Behavioral Health and Interventions (1 paper) and Psychology of Moral and Emotional Judgment (1 paper). The work is most often cited by research in Information Systems and Management (323 citations), Marketing (244 citations), Organizational Behavior and Human Resource Management (128 citations), Sociology and Political Science (311 citations) and Business and International Management (11 citations). Subhro Sarkar has collaborated with scholars based in India, Sweden and United States. Frequent co-authors include Arpita Khare, Sumedha Chauhan, Saumya Dixit, Sai Vijay Tata, Amrut Sadachar, Yogesh K. Dwivedi, Sarah Jack, Anjali Chopra, Suresh Kumar Jakhar and Ranjan Chaudhuri. Their work appears in journals such as Benchmarking An International Journal, The International Journal of Logistics Management, Journal of Retailing and Consumer Services, Journal of Global Marketing and Journal of Marketing Analytics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.