Muhammad Ashraf
- Marketing top 5%
- Sociology and Political Science top 10%
- Strategy and Management top 10%
- Information Systems and Management top 5%
- Economics and Econometrics
- Co-authors
- Rana Umair AshrafJamil AhmadFujun HouSimonov Kusi‐SarpongWaqar AhmedSharfuddin Ahmed KhanArsalan NajmiNoor Ismawati Jaafar
- Topics
- Technology Adoption and User Behaviour (11 papers)Digital Marketing and Social Media (10 papers)Customer Service Quality and Loyalty (6 papers)
- Journals
- SHILAP Revista de lepidopterologíaFrontiers in PsychologySustainability
In The Last Decade
Muhammad Ashraf
20 papers receiving 418 citations
Peers
Comparison fields: 5 of 61
- Marketing 184
- Sociology and Political Science 160
- Strategy and Management 121
- Information Systems and Management 94
- Economics and Econometrics 52
Countries citing papers authored by Muhammad Ashraf
This map shows the geographic impact of Muhammad Ashraf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Ashraf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Ashraf more than expected).
Fields of papers citing papers by Muhammad Ashraf
This network shows the impact of papers produced by Muhammad Ashraf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muhammad Ashraf. The network helps show where Muhammad Ashraf may publish in the future.
Co-authorship network of co-authors of Muhammad Ashraf
This figure shows the co-authorship network connecting the top 25 collaborators of Muhammad Ashraf. A scholar is included among the top collaborators of Muhammad Ashraf based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muhammad Ashraf. Muhammad Ashraf is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 20 | |
| 2 | 2 | |
| 3 | 6 | |
| 4 | 130 | |
| 5 | 20 | |
| 6 | 43 | |
| 7 | 7 | |
| 8 | 28 | |
| 9 | 77 | |
| 10 | 9 | |
| 11 | 16 | |
| 12 | 4 | |
| 13 | 3 | |
| 14 | 6 | |
| 15 | 42 | |
| 16 | 1 | |
| 17 | Impact of instrumental and social-psychological beliefs on customer satisfaction with online product recommendations | 4 |
| 18 | EFFECTS OF POST-ADOPTION BELIEFS ON THE ONLINE PRODUCT RECOMMENDATION CONTINUANCE: AN EXTENSION OF IS CONTINUANCE MODEL | 3 |
| 19 | 7 | |
| 20 | 2 |
About Muhammad Ashraf
Muhammad Ashraf is a scholar working on Information Systems and Management, Marketing and Organizational Behavior and Human Resource Management, having authored 20 papers that have together received 430 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (184 citations), Information Systems and Management (94 citations) and Business and International Management (17 citations). Muhammad Ashraf has collaborated with scholars based in Pakistan, Malaysia and China. Frequent co-authors include Rana Umair Ashraf, Jamil Ahmad, Fujun Hou, Simonov Kusi‐Sarpong, Waqar Ahmed, Sharfuddin Ahmed Khan, Arsalan Najmi, Noor Ismawati Jaafar, Woo Gon Kim and Wasim Ahmad. Their work appears in journals such as SHILAP Revista de lepidopterología, Frontiers in Psychology and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.