Morris George

783 total citations
8 papers, 516 citations indexed

About

Morris George is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Morris George has authored 8 papers receiving a total of 516 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 3 papers in Sociology and Political Science. Recurrent topics in Morris George's work include Customer Service Quality and Loyalty (6 papers), Customer churn and segmentation (3 papers) and Consumer Market Behavior and Pricing (3 papers). Morris George is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Customer churn and segmentation (3 papers) and Consumer Market Behavior and Pricing (3 papers). Morris George collaborates with scholars based in United States. Morris George's co-authors include V. Kumar, Barton A. Weitz, Robert W. Palmatier, Shankar Ganesan, Sandy D. Jap, Paul D. Berger, Rajkumar Venkatesan, Donald R. Lehmann, Meredith E. David and Kirk L. Wakefield and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Morris George

8 papers receiving 472 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Morris George United States	7	341	212	166	108	93	8	516
Joachim Zentes Germany	11	292 0.9×	127 0.6×	190 1.1×	54 0.5×	97 1.0×	37	520
Vinita Sahay India	11	212 0.6×	162 0.8×	128 0.8×	121 1.1×	128 1.4×	19	483
Nikos Dimitriadis Greece	6	155 0.5×	199 0.9×	88 0.5×	142 1.3×	126 1.4×	10	446
Mika Yrjölä Finland	13	410 1.2×	196 0.9×	116 0.7×	45 0.4×	206 2.2×	35	605
Aku Valtakoski Sweden	10	391 1.1×	271 1.3×	192 1.2×	133 1.2×	92 1.0×	20	592
Ilma Nur Chowdhury United Kingdom	6	256 0.8×	120 0.6×	316 1.9×	84 0.8×	71 0.8×	7	506
Lanlan Cao France	8	508 1.5×	245 1.2×	146 0.9×	80 0.7×	108 1.2×	11	655
Rein Jüriado Sweden	6	128 0.4×	116 0.5×	145 0.9×	180 1.7×	66 0.7×	8	414
Inda Sukati Malaysia	10	181 0.5×	80 0.4×	182 1.1×	172 1.6×	125 1.3×	40	507
Carlos A. Albacete‐Sáez Spain	7	114 0.3×	157 0.7×	188 1.1×	158 1.5×	123 1.3×	8	441

Countries citing papers authored by Morris George

Since Specialization

Citations

This map shows the geographic impact of Morris George's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morris George with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morris George more than expected).

Fields of papers citing papers by Morris George

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Morris George. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Morris George. The network helps show where Morris George may publish in the future.

Co-authorship network of co-authors of Morris George

This figure shows the co-authorship network connecting the top 25 collaborators of Morris George. A scholar is included among the top collaborators of Morris George based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Morris George. Morris George is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

8 of 8 papers shown

1.

Alvarez, Claudio, Meredith E. David, & Morris George. (2023). Types of Consumer-Brand Relationships: A systematic review and future research agenda. Journal of Business Research. 160. 113753–113753. 31 indexed citations

2.

Shah, Denish & Morris George. (2020). Linking Marketing to Nonprofit Performance. Journal of Public Policy & Marketing. 40(4). 571–583. 11 indexed citations

3.

George, Morris & Kirk L. Wakefield. (2017). Modeling the consumer journey for membership services. Journal of Services Marketing. 32(2). 113–125. 19 indexed citations

4.

George, Morris & John F. Tanner. (2014). Promotion to Change Lifestyle: Securing Participation and Success. Health Marketing Quarterly. 31(4). 293–311. 2 indexed citations

5.

George, Morris, V. Kumar, & Dhruv Grewal. (2013). Maximizing Profits for a Multi-Category Catalog Retailer. Journal of Retailing. 89(4). 374–396. 27 indexed citations

6.

Ganesan, Shankar, Morris George, Sandy D. Jap, Robert W. Palmatier, & Barton A. Weitz. (2009). Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice. Journal of Retailing. 85(1). 84–94. 246 indexed citations

7.

Kumar, V. & Morris George. (2007). Measuring and maximizing customer equity: a critical analysis. Journal of the Academy of Marketing Science. 35(2). 157–171. 103 indexed citations

8.

Berger, Paul D., et al.. (2006). From Customer Lifetime Value to Shareholder Value. Journal of Service Research. 9(2). 156–167. 77 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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