Tilde Heding
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
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- Digital Marketing and Social Media 2
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- Consumer Behavior in Brand Consumption and Identification 2
- Marketing and Advertising Strategies 1
- Journals
- CBS Research Portal (Copenhagen Business School) (2 papers)
- Partner nations
- Denmark
In The Last Decade
Tilde Heding
5 papers receiving 195 citations
Peers
Comparison fields: 5 of 49
- Marketing 135
- Organizational Behavior and Human Resource Management 56
- Strategy and Management 58
- Tourism, Leisure and Hospitality Management 5
- Sociology and Political Science 94
Countries citing papers authored by Tilde Heding
This map shows the geographic impact of Tilde Heding's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tilde Heding with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tilde Heding more than expected).
Fields of papers citing papers by Tilde Heding
This network shows the impact of papers produced by Tilde Heding. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tilde Heding. The network helps show where Tilde Heding may publish in the future.
Co-authors
The 2 scholars most cited alongside Tilde Heding, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Brand Management: Research, Theory and Practice | 2009 | 136 |
| 2 | 2008 | 64 | |
| 3 | 2020 | 9 | |
| 4 | Brand Management: Mastering Research, Theory and Practice | 2020 | 9 |
| 5 | 2015 | 7 |
About Tilde Heding
Tilde Heding is a scholar working on Sociology and Political Science, Marketing, Infectious Diseases, Organic Chemistry and Surgery, having authored 5 papers that have together received 225 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (2 papers) and Marketing and Advertising Strategies (1 paper). The work is most often cited by research in Marketing (135 citations), Organizational Behavior and Human Resource Management (56 citations), Strategy and Management (58 citations), Tourism, Leisure and Hospitality Management (5 citations) and Sociology and Political Science (94 citations). Tilde Heding has collaborated with scholars based in Denmark. Frequent co-authors include Charlotte F. Knudtzen and Mogens Bjerre. Their work appears in journals such as CBS Research Portal (Copenhagen Business School).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.