Michela Addis
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 9
- Management, Economics, and Public Policy 6
- Service and Product Innovation 4
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- Customer Service Quality and Loyalty 7
- Museology top 2%
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- Diverse academic and cultural studies 7
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- Digital Marketing and Social Media 3
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- Cultural Industries and Urban Development 3
- Co-authors
- Morris B. HolbrookWided BatatIsabella SosciaDanae ManikaPaula C. PeterAntonella CarùMichele CostabileMike Surridge
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- European Journal of Marketing (4 papers)Psychology and Marketing (3 papers)Journal of Service Research (1 paper)
- Partner nations
- ItalyUnited StatesFrance
In The Last Decade
Michela Addis
33 papers receiving 831 citations
Peers
Comparison fields: 5 of 87
- Marketing 550
- Organizational Behavior and Human Resource Management 276
- Tourism, Leisure and Hospitality Management 39
- Museology 58
- Visual Arts and Performing Arts 65
Countries citing papers authored by Michela Addis
This map shows the geographic impact of Michela Addis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michela Addis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michela Addis more than expected).
Fields of papers citing papers by Michela Addis
This network shows the impact of papers produced by Michela Addis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michela Addis. The network helps show where Michela Addis may publish in the future.
Co-authorship network
The 14 scholars most cited alongside Michela Addis, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 3 | |
| 2 | 2023 | 0 | |
| 3 | 2021 | 16 | |
| 4 | 2018 | 12 | |
| 5 | 2018 | 5 | |
| 6 | Letter of formal notice | 2015 | 0 |
| 7 | Intellectual property right | 2015 | 4 |
| 8 | International competition network | 2015 | 12 |
| 9 | 2014 | 36 | |
| 10 | 2010 | 2 | |
| 11 | Enhancing Social Experiences to Build Brand Image | 2007 | 2 |
| 12 | A Framework for Marketing Management, 3rd Edition | 2007 | 7 |
| 13 | Ad uso e consumo. Il marketing esperienziale per il manager | 2007 | 3 |
| 14 | 2007 | 7 | |
| 15 | 2007 | 67 | |
| 16 | 2005 | 88 | |
| 17 | Postmodernisme et recherche en marketing | 2005 | 1 |
| 18 | 2002 | 6 | |
| 19 | The Customer Relationship Management in Omnitel Vodafone | 2002 | 1 |
| 20 | Agent Based Resource Discovery for Dynamic Clusters | 2000 | 0 |
About Michela Addis
Michela Addis is a scholar working on Marketing, General Arts and Humanities and Museology, having authored 39 papers that have together received 935 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Retail Behavior Studies (9 papers), Customer Service Quality and Loyalty (7 papers), Diverse academic and cultural studies (7 papers), Management, Economics, and Public Policy (6 papers), Service and Product Innovation (4 papers), Digital Marketing and Social Media (3 papers) and Cultural Industries and Urban Development (3 papers). The work is most often cited by research in Marketing (550 citations), Organizational Behavior and Human Resource Management (276 citations) and Tourism, Leisure and Hospitality Management (39 citations). Michela Addis has collaborated with scholars based in Italy, United States and France. Frequent co-authors include Morris B. Holbrook, Wided Batat, Isabella Soscia, Danae Manika, Paula C. Peter, Antonella Carù, Michele Costabile, Mike Surridge, Irene Scopelliti and Omer Rana. Their work appears in journals such as European Journal of Marketing, Psychology and Marketing, Journal of Service Research, Journal of Consumer Research and Journal of Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.