Michael Zeisser
- Sociology and Political Science top 10%
- Information Systems and Management top 5%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 10%
- Strategy and Management
- Co-authors
- Andrew J. ParsonsJacques Bughin
- Topics
- Digital Marketing and Social Media (4 papers)Marketing and Advertising Strategies (3 papers)Social and Behavioral Studies (2 papers)
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Journals
- Journal of Interactive MarketingElectronic MarketsThe McKinsey Quarterly
- Partner nations
- United States
In The Last Decade
Michael Zeisser
7 papers receiving 195 citations
Peers
Comparison fields: 5 of 42
- Sociology and Political Science 178
- Information Systems and Management 113
- Marketing 110
- Organizational Behavior and Human Resource Management 60
- Strategy and Management 41
Countries citing papers authored by Michael Zeisser
This map shows the geographic impact of Michael Zeisser's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Zeisser with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Zeisser more than expected).
Fields of papers citing papers by Michael Zeisser
This network shows the impact of papers produced by Michael Zeisser. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Zeisser. The network helps show where Michael Zeisser may publish in the future.
Co-authorship network of co-authors of Michael Zeisser
This figure shows the co-authorship network connecting the top 25 collaborators of Michael Zeisser. A scholar is included among the top collaborators of Michael Zeisser based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael Zeisser. Michael Zeisser is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 16 | |
| 2 | Building Digital Brands | 39 |
| 3 | 5 | |
| 4 | 75 | |
| 5 | The real impact of Internet advertising | 20 |
| 6 | Marketing to the digital consumer | 79 |
| 7 | Current research: marketing to the digital consumer | 16 |
About Michael Zeisser
Michael Zeisser is a scholar working on Marketing, Strategy and Management and Health, having authored 7 papers that have together received 250 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Marketing and Advertising Strategies (3 papers) and Social and Behavioral Studies (2 papers). The work is most often cited by research in Information Systems and Management (113 citations), Marketing (110 citations) and Organizational Behavior and Human Resource Management (60 citations). Michael Zeisser has collaborated with scholars based in United States. Frequent co-authors include Andrew J. Parsons and Jacques Bughin. Their work appears in journals such as Journal of Interactive Marketing, Electronic Markets and The McKinsey Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.