Marko Merisavo

690 total citations
11 papers, 444 citations indexed

About

Marko Merisavo is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Marko Merisavo has authored 11 papers receiving a total of 444 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. Recurrent topics in Marko Merisavo's work include Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (7 papers) and Technology Adoption and User Behaviour (6 papers). Marko Merisavo is often cited by papers focused on Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (7 papers) and Technology Adoption and User Behaviour (6 papers). Marko Merisavo collaborates with scholars based in Finland and New Zealand. Marko Merisavo's co-authors include Mika Raulas, Sami Kajalo, Ville Virtanen, Heikki Karjaluoto, Matti Leppäniemi, Brett Martin and Craig Standing and has published in prestigious journals such as Australasian Journal of Paramedicine, Journal of Advertising Research and Journal of Product & Brand Management.

In The Last Decade

Marko Merisavo

9 papers receiving 369 citations

Peers

Marko Merisavo
Comparison fields: 5 of 48
  • Sociology and Political Science 362
  • Information Systems and Management 262
  • Marketing 226
  • Organizational Behavior and Human Resource Management 94
  • Human-Computer Interaction 35
Replace Mika Raulas with:
Mika Raulas Finland
Chin-Chao Lin Taiwan
Chetna Kudeshia India
Julia Wolny United Kingdom
Wen-Chih Chiou Taiwan
Li Wen-Lu China
Adriana A. Amaya Rivas Taiwan
Joël Jallais France
Ralph Keng-Jung Yeh Taiwan
Khalid Al‐Nabhani United Kingdom
Mika Raulas Finland View profile →
Citations per field, relative to Marko Merisavo
Marko Merisavo · 1×
Citations per year, relative to Marko Merisavo
Marko Merisavo · 1×

Countries citing papers authored by Marko Merisavo

Since Specialization
Citations

This map shows the geographic impact of Marko Merisavo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marko Merisavo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marko Merisavo more than expected).

Fields of papers citing papers by Marko Merisavo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marko Merisavo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marko Merisavo. The network helps show where Marko Merisavo may publish in the future.

Co-authorship network of co-authors of Marko Merisavo

This figure shows the co-authorship network connecting the top 25 collaborators of Marko Merisavo. A scholar is included among the top collaborators of Marko Merisavo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marko Merisavo. Marko Merisavo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

11 of 11 papers shown
# Work Indexed citations
1
The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions
4
2
The interaction between digital marketing communication and customer loyalty
9
3 208
4 43
5
Individual Differences in the Use of Mobile Services among Finnish Consumers
13
6
The impact of demographics on mobile service usage: Empirical evidence from Finland
1
7
The effects of digital marketing communication on customer loyalty: an integrative model and research propositions
9
8 90
9 10
10 56
11
E-mail marketing in the context of cosmetics
1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026