Sungha Jang

403 total citations
16 papers, 310 citations indexed

About

Sungha Jang is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Sungha Jang has authored 16 papers receiving a total of 310 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Sungha Jang's work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (5 papers). Sungha Jang is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (5 papers). Sungha Jang collaborates with scholars based in United States, South Korea and Canada. Sungha Jang's co-authors include Brian T. Ratchford, Ashutosh Prasad, Reo Song, Gangshu Cai, Ji Hye Kang, Xueping Zhen, Ho Kim, Gene Moo Lee, Su Yeon Kim and Ae-Ran Koh and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Sungha Jang

16 papers receiving 286 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sungha Jang United States	10	194	139	66	58	43	16	310
Diyawu Rahman Adam Ghana	8	114 0.6×	145 1.0×	127 1.9×	120 2.1×	28 0.7×	9	314
Seo Jang Hoon United States	7	150 0.8×	213 1.5×	189 2.9×	96 1.7×	60 1.4×	10	391
Alessandro Arbore Italy	7	128 0.7×	111 0.8×	100 1.5×	147 2.5×	31 0.7×	13	315
Kaouther Kooli United Kingdom	8	163 0.8×	210 1.5×	120 1.8×	65 1.1×	24 0.6×	28	324
Simona Vinerean Romania	8	155 0.8×	239 1.7×	142 2.2×	45 0.8×	18 0.4×	20	366
Chang-Gyu Yang South Korea	8	148 0.8×	191 1.4×	102 1.5×	46 0.8×	12 0.3×	20	313
Alexandros Kapoulas United Kingdom	7	113 0.6×	185 1.3×	75 1.1×	76 1.3×	21 0.5×	10	308
Liu Xia China	3	162 0.8×	250 1.8×	102 1.5×	51 0.9×	35 0.8×	5	326
Diana Kolbe Mexico	4	144 0.7×	173 1.2×	152 2.3×	61 1.1×	18 0.4×	7	310
Andri Dayarana K. Silalahi Taiwan	10	113 0.6×	194 1.4×	113 1.7×	38 0.7×	21 0.5×	50	312

Countries citing papers authored by Sungha Jang

Since Specialization

Citations

This map shows the geographic impact of Sungha Jang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sungha Jang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sungha Jang more than expected).

Fields of papers citing papers by Sungha Jang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sungha Jang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sungha Jang. The network helps show where Sungha Jang may publish in the future.

Co-authorship network of co-authors of Sungha Jang

This figure shows the co-authorship network connecting the top 25 collaborators of Sungha Jang. A scholar is included among the top collaborators of Sungha Jang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sungha Jang. Sungha Jang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Song, Reo, Sungha Jang, Yingdi Wang, Dominique M. Hanssens, & Jaebeom Suh. (2021). Reinforcement learning and risk preference in equity linked notes markets. Journal of Empirical Finance. 64. 224–246. 2 indexed citations

Jang, Sungha, et al.. (2021). Multiple keywords management in sponsored search advertising with interrelated consumer clicks. Journal of Business Research. 140. 459–470. 5 indexed citations

Jang, Sungha, et al.. (2020). Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?. Journal of Retailing and Consumer Services. 65. 102200–102200. 55 indexed citations

Kang, Ji Hye, et al.. (2019). The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer. Journal of Retailing and Consumer Services. 51. 421–427. 21 indexed citations

Jang, Sungha, et al.. (2019). How should retail advertisers manage multiple keywords in paid search advertising?. Journal of Business Research. 130. 539–551. 13 indexed citations

Zhen, Xueping, Gangshu Cai, Reo Song, & Sungha Jang. (2018). The effects of herding and word of mouth in a two-period advertising signaling model. European Journal of Operational Research. 275(1). 361–373. 32 indexed citations

Jang, Sungha, et al.. (2018). Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms. Service Business. 13(2). 289–304. 5 indexed citations

Jang, Sungha, Ashutosh Prasad, & Brian T. Ratchford. (2017). Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction. Journal of Interactive Marketing. 40(1). 24–40. 31 indexed citations

Jang, Sungha, et al.. (2017). 온라인 소매점의 패션제품 카테고리별 쿠폰과 보상 포인트의 구매 촉진효과에 관한 연구. 22(3). 1–17. 1 indexed citations

10.

Kang, Ji Hye, Su Yeon Kim, Sungha Jang, & Ae-Ran Koh. (2017). Can college students’ global competence be enhanced in the classroom? The impact of cross- and inter-cultural online projects. Innovations in Education and Teaching International. 1–11. 21 indexed citations

11.

Song, Reo, Ho Kim, Gene Moo Lee, & Sungha Jang. (2017). Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis. Journal of Business Ethics. 158(3). 743–761. 22 indexed citations

12.

Song, Reo, Ho Kim, Gene Moo Lee, & Sungha Jang. (2016). Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis: The Impact of Advertising and News Sentiment. SSRN Electronic Journal. 1 indexed citations

13.

Jang, Sungha, Ashutosh Prasad, & Brian T. Ratchford. (2015). Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet. International Journal of Research in Marketing. 33(1). 123–139. 9 indexed citations

14.

Song, Reo, Sungha Jang, & Gangshu Cai. (2015). Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry. Marketing Letters. 27(4). 791–804. 24 indexed citations

15.

Jang, Sungha. (2012). Consumer decisions on share of wallet, automobile search, and online product reviews.. 1 indexed citations

16.

Jang, Sungha, Ashutosh Prasad, & Brian T. Ratchford. (2012). How consumers use product reviews in the purchase decision process. Marketing Letters. 23(3). 825–838. 67 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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