Michael Prieler
Impact in
- Gender Studies top 2%
- Media, Gender, and Advertising
- Gender, Feminism, and Media
Papers in
-
- Media, Gender, and Advertising 22
- Gender, Feminism, and Media 5
- Gender Roles and Identity Studies 4
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 14
- Co-authors
- Shigeru Hagiwara (13 shared papers)Florian Kohlbacher (12 shared papers)Jörg Matthes (2 shared papers)Jounghwa Choi (3 shared papers)Hye Eun Lee (2 shared papers)Alex Ivanov (2 shared papers)Kara Chan (1 shared paper)Yupeng Li (1 shared paper)
- Journals
- Sex Roles (6 papers)Communication & Society (2 papers)International Journal of Environmental Research and Public Health (1 paper)The International Journal of Aging and Human Development (1 paper)Journalism & Mass Communication Quarterly (1 paper)
- Partner nations
- South KoreaJapanAustria
In The Last Decade
Michael Prieler
33 papers receiving 498 citations
Peers
Comparison fields: 5 of 66
- Gender Studies 279
- Neuropsychology and Physiological Psychology 37
- Marketing 189
- Communication 58
- Literature and Literary Theory 62
Countries citing papers authored by Michael Prieler
This map shows the geographic impact of Michael Prieler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Prieler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Prieler more than expected).
Fields of papers citing papers by Michael Prieler
This network shows the impact of papers produced by Michael Prieler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Prieler. The network helps show where Michael Prieler may publish in the future.
Co-authors
The 12 scholars most cited alongside Michael Prieler, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 38 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 87 | |
| 2 | 2017 | 68 | |
| 3 | 2014 | 45 | |
| 4 | 2013 | 35 | |
| 5 | 2010 | 33 | |
| 6 | 2014 | 31 | |
| 7 | 2023 | 30 | |
| 8 | 2017 | 26 | |
| 9 | 2021 | 23 | |
| 10 | 2016 | 18 | |
| 11 | 2010 | 18 | |
| 12 | 2015 | 17 | |
| 13 | Older Celebrity versus Non-Celebrity Television Advertising: A Japanese Perspective | 2010 | 13 |
| 14 | How Older People are Represented in Japanese TV Commercials: A Content Analysis | 2009 | 12 |
| 15 | 2015 | 12 | |
| 16 | 2017 | 10 | |
| 17 | 2020 | 7 | |
| 18 | 1970 | 6 | |
| 19 | 2017 | 5 | |
| 20 | 2016 | 5 |
About Michael Prieler
Michael Prieler is a scholar working on Gender Studies, Marketing, Sociology and Political Science, Cultural Studies and Clinical Psychology, having authored 38 papers that have together received 544 indexed citations. Recurring topics across this work include Media, Gender, and Advertising (22 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Asian Culture and Media Studies (7 papers), Media Influence and Health (5 papers), Gender, Feminism, and Media (5 papers), Gender Roles and Identity Studies (4 papers), Cultural Industries and Urban Development (4 papers) and Eating Disorders and Behaviors (3 papers). The work is most often cited by research in Gender Studies (279 citations), Neuropsychology and Physiological Psychology (37 citations), Marketing (189 citations), Communication (58 citations) and Literature and Literary Theory (62 citations). Michael Prieler has collaborated with scholars based in South Korea, Japan and Austria. Frequent co-authors include Shigeru Hagiwara, Florian Kohlbacher, Jörg Matthes, Jounghwa Choi, Hye Eun Lee, Alex Ivanov, Kara Chan, Yupeng Li, Sebastian Scherr and Florian Arendt. Their work appears in journals such as Sex Roles, Communication & Society, International Journal of Environmental Research and Public Health, The International Journal of Aging and Human Development and Journalism & Mass Communication Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.