Thamaraiselvan Natarajan

1.6k total citations · 1 hit paper
58 papers, 1.1k citations indexed

About

Thamaraiselvan Natarajan is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Thamaraiselvan Natarajan has authored 58 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 23 papers in Organizational Behavior and Human Resource Management and 17 papers in Sociology and Political Science. Recurrent topics in Thamaraiselvan Natarajan's work include Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (20 papers) and Digital Marketing and Social Media (16 papers). Thamaraiselvan Natarajan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (20 papers) and Digital Marketing and Social Media (16 papers). Thamaraiselvan Natarajan collaborates with scholars based in India, United States and Malaysia. Thamaraiselvan Natarajan's co-authors include Senthil Arasu Balasubramanian, Dharun Kasilingam, M. Punniyamoorthy, R. Murugesan, Janarthanan Balakrishnan, Krantiraditya Dhalmahapatra, Remya Lathabhavan, Angappa Gunasekaran, R. Saraswathy and Siew‐Phaik Loke and has published in prestigious journals such as Journal of Retailing and Consumer Services, Current Issues in Tourism and Technology in Society.

In The Last Decade

Thamaraiselvan Natarajan

55 papers receiving 995 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Understanding the intention to use mobile shopping applications and its influence on price sensitivity

2017 282 citations Thamaraiselvan Natarajan, Senthil Arasu Balasubramanian et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Thamaraiselvan Natarajan India	15	454	447	406	222	172	58	1.1k
Ankit Kesharwani India	12	504 1.1×	282 0.6×	606 1.5×	247 1.1×	117 0.7×	27	1.0k
Hatice Kizgin United Kingdom	16	550 1.2×	285 0.6×	430 1.1×	180 0.8×	122 0.7×	24	1.1k
Apostolos Giovanis Greece	17	499 1.1×	474 1.1×	448 1.1×	443 2.0×	134 0.8×	46	1.2k
Félix A. Martín‐Velicia Spain	18	574 1.3×	299 0.7×	487 1.2×	238 1.1×	115 0.7×	42	1.1k
Ling Jiang China	11	383 0.8×	430 1.0×	331 0.8×	291 1.3×	240 1.4×	32	966
Himanshu Joshi India	15	447 1.0×	350 0.8×	642 1.6×	155 0.7×	206 1.2×	57	1.2k
Daniel K. Maduku South Africa	13	413 0.9×	297 0.7×	482 1.2×	110 0.5×	112 0.7×	37	902
Yulia Sullivan United States	10	423 0.9×	294 0.7×	344 0.8×	139 0.6×	134 0.8×	15	1.1k
Shun Cai China	13	387 0.9×	406 0.9×	294 0.7×	152 0.7×	244 1.4×	44	1.0k
Xiu-Ming Loh Malaysia	13	541 1.2×	364 0.8×	539 1.3×	124 0.6×	107 0.6×	19	967

Countries citing papers authored by Thamaraiselvan Natarajan

Since Specialization

Citations

This map shows the geographic impact of Thamaraiselvan Natarajan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thamaraiselvan Natarajan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thamaraiselvan Natarajan more than expected).

Fields of papers citing papers by Thamaraiselvan Natarajan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thamaraiselvan Natarajan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thamaraiselvan Natarajan. The network helps show where Thamaraiselvan Natarajan may publish in the future.

Co-authorship network of co-authors of Thamaraiselvan Natarajan

This figure shows the co-authorship network connecting the top 25 collaborators of Thamaraiselvan Natarajan. A scholar is included among the top collaborators of Thamaraiselvan Natarajan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thamaraiselvan Natarajan. Thamaraiselvan Natarajan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Dhalmahapatra, Krantiraditya, et al.. (2025). The future of human experience: the drivers of user adoption of the metaverse. Online Information Review. 49(4). 669–706. 3 indexed citations

Natarajan, Thamaraiselvan, et al.. (2025). Enhancing Communication Competence in Healthcare: The Impact of a One-Day Adventure-Based Experiential Learning Program. Cureus. 17(7). e87554–e87554.

Natarajan, Thamaraiselvan, et al.. (2024). Unveiling metaverse sentiments using machine learning approaches. Kybernetes. 54(8). 4114–4137. 4 indexed citations

Natarajan, Thamaraiselvan, et al.. (2024). Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE). Current Issues in Tourism. 28(14). 2343–2365. 13 indexed citations

Natarajan, Thamaraiselvan, et al.. (2024). Adoption of NFT transaction in metaverse platform: a trust transfer approach to leverage trust among users. Digital Policy Regulation and Governance. 27(4). 422–445. 5 indexed citations

Natarajan, Thamaraiselvan, et al.. (2023). Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal. Journal of Promotion Management. 29(6). 759–790. 2 indexed citations

Natarajan, Thamaraiselvan, et al.. (2023). How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender. Kybernetes. 53(10). 3133–3159. 16 indexed citations

Natarajan, Thamaraiselvan, et al.. (2021). Brand Placements: An Exemplary Integration in Reality Shows. Quarterly Review of Film and Video. 40(1). 112–137. 1 indexed citations

Natarajan, Thamaraiselvan, et al.. (2020). A machine learning-based approach to enhancing social media marketing. Computers & Electrical Engineering. 86. 106723–106723. 35 indexed citations

10.

Natarajan, Thamaraiselvan, et al.. (2019). Digital Food Delivery Apps Revolutionizing Food Products Marketing in India. International Journal of Recent Technology and Engineering (IJRTE). 8(2S6). 662–665. 24 indexed citations

11.

Natarajan, Thamaraiselvan, Senthil Arasu Balasubramanian, & Remya Lathabhavan. (2018). Towards the shattering of glass ceiling in the Indian banking sector: a comparative analysis among public, private and foreign banks. International Journal of Services Economics and Management. 9(3/4). 248–248. 1 indexed citations

12.

Natarajan, Thamaraiselvan, Senthil Arasu Balasubramanian, & Dharun Kasilingam. (2018). The moderating role of device type and age of users on the intention to use mobile shopping applications. Technology in Society. 53. 79–90. 142 indexed citations

13.

Gunasekaran, Angappa, et al.. (2017). Brand resonance score for CBBE model: an application in financial services. Benchmarking An International Journal. 24(6). 1490–1507. 8 indexed citations

14.

Balasubramanian, Senthil Arasu, et al.. (2016). A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R. International Journal of E-Business Research. 12(3). 26–43. 6 indexed citations

15.

Balasubramanian, Senthil Arasu, et al.. (2015). An experimental analysis of forecasting the high frequency data of matured and emerging economies stock index using data mining techniques. International Journal of Operational Research. 23(4). 406–406. 5 indexed citations

16.

Balasubramanian, Senthil Arasu, et al.. (2014). Information Systems Success in the Context of InternetBanking: Scale Development. The Journal of Internet Banking and Commerce. 19(3). 1–15. 7 indexed citations

17.

Natarajan, Thamaraiselvan, et al.. (2014). Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter. International Journal of Internet Marketing and Advertising. 8(4). 264–264. 12 indexed citations

18.

Dominic, P.D.D., et al.. (2013). Aligning IT strategy with business strategy for competitive advantage: a structural equation model. International Journal of Business Excellence. 6(4). 425–425. 6 indexed citations

19.

Natarajan, Thamaraiselvan, et al.. (2011). An instrument to assess supply chain risk: establishing content validity. International Journal of Enterprise Network Management. 4(4). 325–325. 1 indexed citations

20.

Natarajan, Thamaraiselvan, et al.. (2010). CustomerÃ¢ÂÂs Choice amongst Self Service Technology (SST)Channels in Retail Banking: A Study UsingAnalytical Hierarchy Process (AHP). The Journal of Internet Banking and Commerce. 15(2). 1–16. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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