Thamaraiselvan Natarajan
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
Papers in
- Marketing 30
- Consumer Behavior in Brand Consumption and Identification 21
- Consumer Retail Behavior Studies 16
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- Customer Service Quality and Loyalty 16
- Co-authors
- Senthil Arasu Balasubramanian (19 shared papers)Dharun Kasilingam (4 shared papers)M. Punniyamoorthy (2 shared papers)Krantiraditya Dhalmahapatra (5 shared papers)Janarthanan Balakrishnan (4 shared papers)Remya Lathabhavan (3 shared papers)Angappa Gunasekaran (1 shared paper)
- Journals
- The TQM Journal (6 papers)Kybernetes (4 papers)Benchmarking An International Journal (3 papers)Journal of Retailing and Consumer Services (2 papers)International Journal of Quality and Service Sciences (1 paper)
- Partner nations
- IndiaUnited States
In The Last Decade
Thamaraiselvan Natarajan
46 papers receiving 944 citations
Thamaraiselvan Natarajan's Hit Papers
Peers
Comparison fields: 5 of 80
- Information Systems and Management 397
- Marketing 419
- Organizational Behavior and Human Resource Management 212
- Management Information Systems 117
- Strategy and Management 158
Countries citing papers authored by Thamaraiselvan Natarajan
This map shows the geographic impact of Thamaraiselvan Natarajan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thamaraiselvan Natarajan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thamaraiselvan Natarajan more than expected).
Fields of papers citing papers by Thamaraiselvan Natarajan
This network shows the impact of papers produced by Thamaraiselvan Natarajan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thamaraiselvan Natarajan. The network helps show where Thamaraiselvan Natarajan may publish in the future.
Co-authors
The 7 scholars most cited alongside Thamaraiselvan Natarajan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 47 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Understanding the intention to use mobile shopping applications and its influence on price sensitivity Hit paper breakdown → | 2017 | 287 |
| 2 | 2018 | 144 | |
| 3 | 2013 | 98 | |
| 4 | 2019 | 39 | |
| 5 | 2018 | 28 | |
| 6 | 2011 | 26 | |
| 7 | 2019 | 24 | |
| 8 | 2016 | 24 | |
| 9 | 2023 | 23 | |
| 10 | CustomerâÂÂs Choice amongst Self Service Technology (SST)Channels in Retail Banking: A Study UsingAnalytical Hierarchy Process (AHP) | 2010 | 21 |
| 11 | 2023 | 16 | |
| 12 | 2024 | 16 | |
| 13 | Assessing the Linkage of Behavioural Traits and Investment Decisions Using SEM Approach | 2013 | 15 |
| 14 | 2023 | 14 | |
| 15 | 2017 | 14 | |
| 16 | 2023 | 13 | |
| 17 | 2018 | 13 | |
| 18 | 2014 | 12 | |
| 19 | 2023 | 11 | |
| 20 | 2022 | 10 |
About Thamaraiselvan Natarajan
Thamaraiselvan Natarajan is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Gender Studies, having authored 47 papers that have together received 984 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (16 papers), Consumer Retail Behavior Studies (16 papers), Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (8 papers), Media, Gender, and Advertising (4 papers), Food Waste Reduction and Sustainability (3 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Information Systems and Management (397 citations), Marketing (419 citations), Organizational Behavior and Human Resource Management (212 citations), Management Information Systems (117 citations) and Strategy and Management (158 citations). Thamaraiselvan Natarajan has collaborated with scholars based in India and United States. Frequent co-authors include Senthil Arasu Balasubramanian, Dharun Kasilingam, M. Punniyamoorthy, Krantiraditya Dhalmahapatra, Janarthanan Balakrishnan, Remya Lathabhavan and Angappa Gunasekaran. Their work appears in journals such as The TQM Journal, Kybernetes, Benchmarking An International Journal, Journal of Retailing and Consumer Services and International Journal of Quality and Service Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.