Mary Lambkin

2.4k total citations
23 papers, 1.6k citations indexed

About

Mary Lambkin is a scholar working on Strategy and Management, Marketing and Economics and Econometrics. According to data from OpenAlex, Mary Lambkin has authored 23 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Strategy and Management, 13 papers in Marketing and 9 papers in Economics and Econometrics. Recurrent topics in Mary Lambkin's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Corporate Finance and Governance (7 papers) and Firm Innovation and Growth (7 papers). Mary Lambkin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Corporate Finance and Governance (7 papers) and Firm Innovation and Growth (7 papers). Mary Lambkin collaborates with scholars based in Ireland, France and Spain. Mary Lambkin's co-authors include Laurent Muzellec, George S. Day, Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Sébastien Ronteau, Dildar Hussain, Theo Lynn, S. M. Riad Shams and Frank Bradley and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research.

In The Last Decade

Mary Lambkin

23 papers receiving 1.4k citations

Peers

Mary Lambkin

MARKE

SPS

MSOR

Jaakko Aspara Finland

Om Narasimhan United States

Roberto Quaglia Italy

Yikuan Lee United States

Jan Hohberger Australia

Tiger Li United States

Beatrice Orlando Italy

Eva M. Pertusa‐Ortega Spain

Sven A. Haugland Norway

Dae Ryun Chang South Korea

Jaakko Aspara Finland

Mary Lambkin

756 ×0.9

770 ×1.2

MARKE

488 ×1.4

SPS

200 ×0.6

144 ×0.5

MSOR

Citations per year, relative to Mary Lambkin Mary Lambkin (= 1×) peers Jaakko Aspara

Countries citing papers authored by Mary Lambkin

Since Specialization

Citations

This map shows the geographic impact of Mary Lambkin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Lambkin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Lambkin more than expected).

Fields of papers citing papers by Mary Lambkin

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary Lambkin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary Lambkin. The network helps show where Mary Lambkin may publish in the future.

Co-authorship network of co-authors of Mary Lambkin

This figure shows the co-authorship network connecting the top 25 collaborators of Mary Lambkin. A scholar is included among the top collaborators of Mary Lambkin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary Lambkin. Mary Lambkin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Rahman, Mahabubur, Mary Lambkin, & S. M. Riad Shams. (2021). Cross-border mergers and acquisitions: Impact on marketing capability and firm performance. Journal of General Management. 46(2). 129–143. 10 indexed citations

Rahman, Mahabubur, M. Ángeles Rodríguez‐Serrano, & Mary Lambkin. (2019). Brand equity and firm performance: the complementary role of corporate social responsibility. Journal of Brand Management. 26(6). 691–704. 52 indexed citations

Rahman, Mahabubur, M. Ángeles Rodríguez‐Serrano, & Mary Lambkin. (2019). Advertising efficiency and profitability: Evidence from the pharmaceutical industry. Industrial Marketing Management. 89. 619–629. 34 indexed citations

Rahman, Mahabubur, M. Ángeles Rodríguez‐Serrano, & Mary Lambkin. (2018). Brand management efficiency and firm value: An integrated resource based and signalling theory perspective. Industrial Marketing Management. 72. 112–126. 69 indexed citations

Lambkin, Mary, et al.. (2017). Brand equity of stock exchange as a mediator in financial decisions. Journal of Financial Services Marketing. 22(1). 14–23. 1 indexed citations

Lambkin, Mary, et al.. (2017). Stock exchange brands as an influence on investor behavior. International Journal of Bank Marketing. 35(3). 391–410. 13 indexed citations

Rahman, Mahabubur, Mary Lambkin, & Dildar Hussain. (2016). Value creation and appropriation following M&A: A data envelopment analysis. Journal of Business Research. 69(12). 5628–5635. 27 indexed citations

Muzellec, Laurent, Sébastien Ronteau, & Mary Lambkin. (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management. 45. 139–150. 194 indexed citations

Rahman, Mahabubur & Mary Lambkin. (2015). Creating or destroying value through mergers and acquisitions: A marketing perspective. Industrial Marketing Management. 46. 24–35. 39 indexed citations

10.

Muzellec, Laurent, Theo Lynn, & Mary Lambkin. (2012). Branding in fictional and virtual environments. European Journal of Marketing. 46(6). 811–826. 23 indexed citations

11.

Lambkin, Mary & Laurent Muzellec. (2010). Leveraging brand equity in business-to-business mergers and acquisitions. Industrial Marketing Management. 39(8). 1234–1239. 34 indexed citations

12.

Muzellec, Laurent & Mary Lambkin. (2009). Corporate branding and brand architecture: a conceptual framework. Marketing Theory. 9(1). 39–54. 65 indexed citations

13.

Muzellec, Laurent & Mary Lambkin. (2008). Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland. Journal of Strategic Marketing. 16(4). 283–299. 26 indexed citations

14.

Lambkin, Mary & Laurent Muzellec. (2008). Rebranding in the banking industry following mergers and acquisitions. International Journal of Bank Marketing. 26(5). 328–352. 46 indexed citations

15.

Muzellec, Laurent & Mary Lambkin. (2007). Does Diageo make your Guinness taste better?. Journal of Product & Brand Management. 16(5). 321–333. 15 indexed citations

16.

Muzellec, Laurent & Mary Lambkin. (2006). Corporate rebranding: destroying, transferring or creating brand equity?. European Journal of Marketing. 40(7/8). 803–824. 201 indexed citations

17.

Lambkin, Mary, et al.. (1997). European Perspectives in Consumer Behaviour. Data Archiving and Networked Services (DANS). 21 indexed citations

18.

Lambkin, Mary & George S. Day. (1989). Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle. Journal of Marketing. 53(3). 4–20. 216 indexed citations

19.

Lambkin, Mary & George S. Day. (1989). Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle. Journal of Marketing. 53(3). 4–4. 108 indexed citations

20.

Lambkin, Mary. (1988). Order of entry and performance in new markets. Strategic Management Journal. 9(S1). 127–140. 321 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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