Carolina Herrando

1.3k total citations · 1 hit paper
32 papers, 832 citations indexed

About

Carolina Herrando is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Carolina Herrando has authored 32 papers receiving a total of 832 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 13 papers in Information Systems and Management and 11 papers in Marketing. Recurrent topics in Carolina Herrando's work include Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (13 papers) and AI in Service Interactions (5 papers). Carolina Herrando is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (13 papers) and AI in Service Interactions (5 papers). Carolina Herrando collaborates with scholars based in Spain, Netherlands and Germany. Carolina Herrando's co-authors include Efthymios Constantinides, María José Martín‐De Hoyos, Julio Jiménez Martínez, Yichuan Wang, Raúl Pérez‐López, Elena Fraj Andrés, Laura Lucia‐Palacios, Victoria Bordonaba‐Juste, Sjoerd de Vries and Kiyoshi Asakawa and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Frontiers in Psychology.

In The Last Decade

Carolina Herrando

30 papers receiving 799 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review

2022 127 citations Carolina Herrando, Efthymios Constantinides et al. Journal of theoretical and applied electronic commerce research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Carolina Herrando Spain	16	499	322	295	143	110	32	832
Sut Ieng Lei Macao	17	637 1.3×	424 1.3×	228 0.8×	157 1.1×	195 1.8×	29	932
Amir Zaib Abbasi Saudi Arabia	22	981 2.0×	554 1.7×	408 1.4×	82 0.6×	190 1.7×	71	1.4k
Shiri Melumad United States	10	434 0.9×	320 1.0×	157 0.5×	117 0.8×	56 0.5×	19	790
Veronica L. Thomas United States	17	640 1.3×	520 1.6×	130 0.4×	91 0.6×	97 0.9×	50	991
Wilson K.S. Leung Hong Kong	17	949 1.9×	586 1.8×	438 1.5×	92 0.6×	189 1.7×	31	1.2k
Wee-Kheng Tan Taiwan	19	834 1.7×	307 1.0×	184 0.6×	41 0.3×	153 1.4×	55	1.0k
Seeun Kim United States	15	422 0.8×	359 1.1×	219 0.7×	90 0.6×	106 1.0×	51	835
Eva Marina Reinares Lara Spain	14	259 0.5×	233 0.7×	167 0.6×	87 0.6×	60 0.5×	63	665
Diana Gavilán Spain	10	348 0.7×	293 0.9×	114 0.4×	60 0.4×	190 1.7×	52	678
Yaou Hu China	14	490 1.0×	287 0.9×	115 0.4×	185 1.3×	233 2.1×	22	791

Countries citing papers authored by Carolina Herrando

Since Specialization

Citations

This map shows the geographic impact of Carolina Herrando's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carolina Herrando with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carolina Herrando more than expected).

Fields of papers citing papers by Carolina Herrando

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carolina Herrando. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carolina Herrando. The network helps show where Carolina Herrando may publish in the future.

Co-authorship network of co-authors of Carolina Herrando

This figure shows the co-authorship network connecting the top 25 collaborators of Carolina Herrando. A scholar is included among the top collaborators of Carolina Herrando based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carolina Herrando. Carolina Herrando is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Herrando, Carolina, et al.. (2025). Customer experience and chatbots disruption: current landscape and research needs. Service Industries Journal. 46(1-2). 92–125. 1 indexed citations

Herrando, Carolina, et al.. (2025). Artificial Intelligence Applications in the B2B Sales Funnel. Journal of Business-to-Business Marketing. 33(1). 1–24. 1 indexed citations

Andrés, Elena Fraj, Carolina Herrando, Laura Lucia‐Palacios, & Raúl Pérez‐López. (2025). When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution. Journal of Social Marketing. 15(2/3). 154–174.

Herrando, Carolina, et al.. (2024). Co-Creation with AI in B2B Markets: A Systematic Literature Review. Sustainability. 16(18). 8009–8009.

Alvino, Letizia, Carolina Herrando, & Efthymios Constantinides. (2024). Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads. International Journal of Internet Marketing and Advertising. 21(3/4). 297–330. 4 indexed citations

Herrera, Carmina Fandos, Carolina Herrando, Julio Jiménez Martínez, & José Miguel Pina Pérez. (2023). Discuss to learn: a student-focused learning strategy. Education + Training. 65(5). 697–710. 2 indexed citations

Herrando, Carolina, Julio Jiménez Martínez, María José Martín‐De Hoyos, & Efthymios Constantinides. (2022). Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. Journal of Retailing and Consumer Services. 67. 102973–102973. 33 indexed citations

Herrando, Carolina, et al.. (2022). Emotional responses in online social interactions: the mediating role of flow. Asia Pacific Journal of Marketing and Logistics. 35(7). 1599–1617. 17 indexed citations

Herrando, Carolina & María José Martín‐De Hoyos. (2022). Influencer endorsement posts and their effects on advertising attitudes and purchase intentions. International Journal of Consumer Studies. 46(6). 2288–2299. 52 indexed citations

10.

Andrés, Elena Fraj, Carolina Herrando, Laura Lucia‐Palacios, & Raúl Pérez‐López. (2022). Students apprehension and affective inertia in a Twitter-based activity: Evidence from students of an economics degree. The International Journal of Management Education. 20(3). 100683–100683. 2 indexed citations

11.

Herrando, Carolina, et al.. (2022). The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review. Journal of theoretical and applied electronic commerce research. 17(1). 212–229. 127 indexed citations breakdown →

12.

Andrés, Elena Fraj, Carolina Herrando, Laura Lucia‐Palacios, & Raúl Pérez‐López. (2022). Intention versus behaviour: integration of theories to help curb food waste among young Spanish consumers. British Food Journal. 125(2). 570–586. 26 indexed citations

13.

Herrando, Carolina, Julio Jiménez Martínez, & María José Martín‐De Hoyos. (2021). The Mediated Effect of Social Presence on Social Commerce WOM Behavior. Information. 12(12). 498–498. 3 indexed citations

14.

Herrando, Carolina, et al.. (2021). The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing. Sustainability. 13(20). 11208–11208. 17 indexed citations

15.

Herrando, Carolina, et al.. (2021). The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study. Journal of Business Research. 137. 222–232. 14 indexed citations

16.

Herrando, Carolina & Efthymios Constantinides. (2021). Emotional Contagion: A Brief Overview and Future Directions. Frontiers in Psychology. 12. 712606–712606. 99 indexed citations

17.

Herrando, Carolina, Julio Jiménez Martínez, & María José Martín‐De Hoyos. (2019). Social commerce users' optimal experience: Stimuli, response and culture. Journal of electronic commerce research. 20(4). 24 indexed citations

18.

Herrando, Carolina, et al.. (2018). Surfing or flowing? How to retain e-customers on the internet. Spanish Journal of Marketing - ESIC. 22(1). 2–21. 27 indexed citations

19.

Herrando, Carolina, et al.. (2018). The state of flow in social commerce: the importance of flow consciousness. International Journal of Electronic Marketing and Retailing. 9(4). 320–320. 3 indexed citations

20.

Herrando, Carolina, Julio Jiménez Martínez, & María José Martín‐De Hoyos. (2016). Passion at first sight: how to engage users in social commerce contexts. Electronic Commerce Research. 17(4). 701–720. 43 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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